Grant Pratt Schweppe
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Grant Pratt Schweppe Email & Phone Number

Business Analytics Manager in Automotive Sector at Genesis Motor America
Location: Irvine, California, United States 11 work roles 2 schools
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Role
Business Analytics Manager in Automotive Sector
Location
Irvine, California, United States
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Grant Pratt Schweppe is listed as Business Analytics Manager in Automotive Sector at Genesis Motor America, a company with 94 employees, based in Irvine, California, United States. AeroLeads shows a matched LinkedIn profile for Grant Pratt Schweppe.

Grant Pratt Schweppe previously worked as Manager, Genesis Product Line Management - SUVs at Genesis Motor America and Founder at Kernels Of Kompassion. Grant Pratt Schweppe holds Bachelor Of Arts, Economics; Management; Economics from University Of California, Irvine.

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Genesis Motor America

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About Grant Pratt Schweppe

Grant Pratt Schweppe is a Business Analytics Manager in Automotive Sector at Genesis Motor America. Colleagues describe them as "Because of Grant, AAG Marketing was much more successful than it would have been otherwise. As SVP of Marketing, running a 50+ person Marketing and 60+ person CS Call Center, I relied on Grant a great deal in all my endeavors. He figured out things that no one else could figure out, and enabled growth that would not otherwise have been enabled. He’s an exceptional analyst, an amazing person to work with, and a real driver of success. " and "I had the privilege to work for Grant over the last three years at AAG. He is one of the finest, most charismatic leaders I have worked with. His acumen related to Data Analytics is immense. He can only be described in one word as a "Genius" Data Scientist. He worked with me on the Transformational Project Salesforce Financial Service Cloud (FSC CRM 2.0); his insight and complete knowledge of the data have guided our team to successfully migrated the critical data to the new CRM. He coordinated our team to optimize Marketing driven processes, especially on the lead Campaign Attribution, lead generation, Lead Scoring, Lead Qualification, and Lead Conversion. His Critical thinking & Creativity in Data modeling and Data Clustering techniques lead AAG to successful Marketing Strategic Initiatives such as Reengagement Campaigns, IBD follow-up, Jornaya, and many more. He holds great talent, energy, compassion, and communication skills; his ability to influence and effectively inline the chain of command has guided the Executives and primary stakeholders to overcome many challenges within the transformational Program initiatives."

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Genesis Motor America
Genesis Motor America
Business Analytics Manager in Automotive Sector
fountain valley, california, united states
Website
Employees
94
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11 roles

Grant Pratt Schweppe work experience

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Manager, Genesis Product Line Management - Suvs

Current

Fountain Valley, California, United States

Subject matter expert for Luxury SUV SegmentBusiness strategy and analyticsMonitor segment competitors to optimize internal product strategyCreating C-suite level reporting to convey product recommendationsCarflow distribution, regional sales analysisPricing strategy

Feb 2024 - Present

Director Of Marketing Analytics

Executive level dashboards and reportingSupporting Marketing team of 21 with day to day optimization reportsDesigned and implemented revenue attribution model, matching 30% of returning sales to marketing interactions.Mapped out technical Lead flow from website to CRM to order entryDiagnostic ReportingCustomer journey mapping in Visio, covering customer.

Jan 2023 - Feb 2024

Manager Ii, Advanced Analytics

Irvine, California

Apply analytical skills to complex quantitative problems, presenting actionable insights to key stakeholders both reactively and proactivelyDiscovered gap in lead flow that led to additional $5m in profit annuallyPerform complex analyses to inform strategic prioritization, optimization, and findings for marketingDesign and build new front-end dashboards.

Oct 2018 - Jan 2023

Sr. Data Reporting Analyst, Marketing

Orange County, California Area

Report creation and analysis on all digital marketing effortsExtensive experience creating complex reports (SQL & SSRS)Stored procedures and reportingPaid search optimizationTracking of sales funnel and optimizationTraining and onboarding new analystsVisual Studio SQL Server Management StudioFraud detectionSalesForce.com

Mar 2017 - Oct 2018

Product Pricing Manager

Fountain Valley, CA

Develop and implement general pricing strategy to ensure profitabilityOptimize 3rd degree pricing discriminationOperational workflow design to pass along technical developmentDevelop vehicle specific pricing for light maintenance servicesQuery design and reporting process designExecutive level reporting SAP Business One training and user customization

Jul 2016 - Feb 2017

Analytics Lead & Wd University Lead

Irvine, CA

Manage global sales training program for sales associates in retail and distribution environmentsProviding analysis on marketing expenditures to find the return on investment.Work with channel marketing managers to analyze ROI for projectsDeveloped competitive market pricing dashboard in Qlikview

Mar 2015 - Jul 2016

Consumer Product Analyst

Fullerton, CA

  • Built database for housing competitive retail and manufacturer net pricing
  • Manage and monitor competitive pricing
  • Validate that pricing processes comply with internal policies
  • Perform analysis of Yokohama pricing data to verify process controls and data accuracy
  • Provide analysis and technical support for pricing initiatives that include setting list prices, and evaluating discount structures.
  • Perform ad hoc data analysis as required
Oct 2012 - Mar 2015

Sales Promotion Coordinator

Suzuki Motor Corporation

Brea, CA

Sales reportingTracked potential cost of dealer rebates throughout the year.Created ad hoc reports using Pivot Tables in Excel and AccessDeveloped model for optimal warehouse allocation based on sales historyAnalyzed market share data monthly to update the sales managersOutlined target marketing areas based off of previous years salesSpearheaded Suzuki.

Oct 2011 - Oct 2012

Inventory

Costa Mesa, CA

Led visuals and merchandising team of 10-15 peopleMaintained in store systemsCycle counted core products dailyShipping and Receiving of freight shipmentsProvided regional manager with analytics on customer feedback surveys.

Oct 2007 - Oct 2011

Apple Expert

Costa Mesa, CA

Point person for Apple productsProvided new PC setup optimizationEmployee of the month Aug 2007

Jul 2006 - Oct 2007
Team & coworkers

Colleagues at Genesis Motor America

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2 education records

Grant Pratt Schweppe education

FAQ

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What company does Grant Pratt Schweppe work for?

Grant Pratt Schweppe works for Genesis Motor America.

What is Grant Pratt Schweppe's role at Genesis Motor America?

Grant Pratt Schweppe is listed as Business Analytics Manager in Automotive Sector at Genesis Motor America.

Where is Grant Pratt Schweppe based?

Grant Pratt Schweppe is based in Irvine, California, United States while working with Genesis Motor America.

What companies has Grant Pratt Schweppe worked for?

Grant Pratt Schweppe has worked for Genesis Motor America, Kernels Of Kompassion, Data Axle, American Advisors Group, and Bosch North America.

Who are Grant Pratt Schweppe's colleagues at Genesis Motor America?

Grant Pratt Schweppe's colleagues at Genesis Motor America include Rosie Castillo, Mba, Cristian Chinchilla, Youssef Trachen, Mark Park, and Eric Wong.

How can I contact Grant Pratt Schweppe?

You can use AeroLeads to view verified contact signals for Grant Pratt Schweppe at Genesis Motor America, including work email, phone, and LinkedIn data when available.

What schools did Grant Pratt Schweppe attend?

Grant Pratt Schweppe holds Bachelor Of Arts, Economics; Management; Economics from University Of California, Irvine.

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