Grant Pratt Schweppe is a Business Analytics Manager in Automotive Sector at Genesis Motor America. Colleagues describe them as "Because of Grant, AAG Marketing was much more successful than it would have been otherwise. As SVP of Marketing, running a 50+ person Marketing and 60+ person CS Call Center, I relied on Grant a great deal in all my endeavors. He figured out things that no one else could figure out, and enabled growth that would not otherwise have been enabled. He’s an exceptional analyst, an amazing person to work with, and a real driver of success. " and "I had the privilege to work for Grant over the last three years at AAG. He is one of the finest, most charismatic leaders I have worked with. His acumen related to Data Analytics is immense. He can only be described in one word as a "Genius" Data Scientist.
He worked with me on the Transformational Project Salesforce Financial Service Cloud (FSC CRM 2.0); his insight and complete knowledge of the data have guided our team to successfully migrated the critical data to the new CRM.
He coordinated our team to optimize Marketing driven processes, especially on the lead Campaign Attribution, lead generation, Lead Scoring, Lead Qualification, and Lead Conversion.
His Critical thinking & Creativity in Data modeling and Data Clustering techniques lead AAG to successful Marketing Strategic Initiatives such as Reengagement Campaigns, IBD follow-up, Jornaya, and many more.
He holds great talent, energy, compassion, and communication skills; his ability to influence and effectively inline the chain of command has guided the Executives and primary stakeholders to overcome many challenges within the transformational Program initiatives."