Value Engagement Partner, Content Strategy
CurrentIn my current role as Value Engagement Partner - Content Strategist at Roche Products Ireland Limited, I am responsible for designing and developing omnichannel content strategies that deliver compelling messages both internally and externally, to patients and clinicians. This process begins with gathering key insights from patients and clinicians to understand their needs, challenges and communication preferences. I design campaigns across multiple platforms to reach our audience in the way that suits them. I manage an editorial calendar of campaigns and activities designed for optimum impact, ensuring to measure and analyse campaign performance. I have experience in a range of Therapy Areas including Ophthalmology, Oncology, Haematology, and Respiratory.