The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed:- custom incremental media lift analysis - user lifecycle tools - predictive churn- and customer lifetime value (LTV) models to increase retention.We're adept at identifying strategies to optimize a channel or partner and verifying that campaign data is legitimate or the presence of bad actors through detailed fraud analysis to uncover and remove unethical and costly ad fraud.Kochava Foundry key services include:Incremental campaign media lift analysis through advanced measurement and incrementalityIndustry-leading insights and analyticsFraud auditing of campaign data

My team and I work with our clients to:• Increase campaign performance and scale revenue with ongoing analysis and recommendations • Reveal data patterns and anomalies to identify fraud, provide options and recommendations for mitigating• Row-level data analysis to uncover optimization opportunities Our Campaign Insights deliverables typically contain four key components:1. Fraud Analysis & Recommendations2. Multi-touch Analysis & Recommendations • Impact of paid & owned media • Custom Configuration3. Network/Publisher Deep Dive • Decomposition of network sub-sources4. SAN Analyses: Google, Facebook, Snap, Twitter, etc. • Self-Attributing Network (SAN) performance (or non-performance!) • Understanding the extent of over-claiming by SANs, options for mitigation

My team and I analyze marketing efforts and provide quantitative insights to major retailers across the country. The bulk of analysis focuses on incremental measurement: answering the question "did serving ads to an individual inflect a behavioral change?"

Charged with managing the Direct channel client interactions: direct mail, ecommerce, and mobile strategies

Email marketing manager