Vp Kochava Foundry
CurrentThe Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed:- custom incremental media lift analysis - user lifecycle tools - predictive churn- and customer lifetime value (LTV) models to increase retention.We're adept at identifying strategies to optimize a channel or partner and verifying that campaign data is legitimate or the presence of bad actors through detailed fraud analysis to uncover and remove unethical and costly ad fraud.Kochava Foundry key services include:Incremental campaign media lift analysis through advanced measurement and incrementalityIndustry-leading insights and analyticsFraud auditing of campaign data