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Exceptional career track record in innovation and entrepreneurship across startups and large corporations. Launched e-commerce for Sports Illustrated and the NFL, pioneered the first NFL fan database. Former CEO of SchoolSports (acquired by ESPN), now founder and CEO of Greater Good Ventures, supporting established firms, startups, and universities. Senior lecturer at Columbia University, teaching entrepreneurship and innovation to graduate students. Author of over 20 business school case studies including two case studies published by Harvard Business School. As CEO, Grant grew a previous startup into a top-10 sports technology company acquired by ESPN. As CEO, he raised three rounds of venture financing after seed round financing including: series A, series B, and series C. Grant’s teaching experience includes serving as a full-time faculty member at Columbia University. His professional experience includes over 30 years of marketing, e-commerce and digital media experience at iconic brands including the NFL and Sports Illustrated where he has acquired over 70 million paid subscribers, generated sales revenue of over $4.2 billion and managed a P&L of $230 million.Grant is a highly-rated lecturer and a full-time faculty member at Columbia University currently serving as Senior Lecturer and teaches graduate-level courses in the discipline of Entrepreneurship and Sports Management. He is co-author of two Harvard Business School case studies on entrepreneurship and innovation in sports. Prior to joining Columbia, Grant taught Entrepreneurship and Sports Marketing courses at the Yale School of Management and Columbia Business School.Grant is CEO of Greater Good Ventures, a firm he founded in 2009 serving nonprofits, charities, academic institutions, and expanded to include startups, growth ventures and established corporations. Significant engagements include: Cornell University, HockeyTech, Sports195 and Sequel Studios. Grant’s education includes a BA from the University of Pennsylvania (1985) and an MBA from Columbia Business School (1994) with Beta Gamma Sigma honors. Grant is an avid athlete and sports fan. He has over 20 years of experience coaching soccer and tennis. Grant runs three miles a day. He has attended every major sporting event, including six Super Bowls, World Cup Soccer, World Series, NBA Finals, Stanley Cup Finals, championship boxing, and two Olympics (Barcelona and Atlanta).
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Senior LecturerColumbia UniversityNew York, Ny, Us -
Senior LecturerColumbia University Jan 2016 - PresentNew York, Ny, UsFull-time faculty member at Columbia University serving as Senior Lecturer in Columbia's Sports Management Program. Teach the core marketing class and three elective courses; sports entrepreneurship and two supervised research classes. Authored over 20 business case studies and teaching notes around startup entrepreneurship, corporate innovation, marketing strategy, and growth marketing. Recognized for applied research contributions, high-quality instruction, and consistently high ratings from students. Teaching focused on graduate students as well as executive education, current professional athletes, and former athletes. Excited to be leading the next generation of innovators and entrepreneurs. Recognized as a valuable resource in the academic community and the entrepreneurial ecosystem, lending expertise to esteemed institutions such as the Wharton School, Yale, Cornell Tech, and MIT. Participate as a judge in startup pitch competitions at Wharton, Yale, Cornell Tech, and MIT, as well as judge research paper competitions at the MIT Sloan Sports Analytics Conference.
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Chief Executive Officer & FounderGreater Good Ventures Jan 2009 - PresentDynamic venture builders driving rapid business idea transformation into cutting-edge digital products and services, catapulting startups into thriving companies. Comprehensive consulting services cater to both established organizations and startups, leveraging expertise across diverse domains. Established notable partnerships with esteemed institutions and firms like Cornell University, HockeyTech, Sports195, and Sequel Studios.Areas of specialization span a wide range, encompassing launching ventures in established corporations and research universities, employing the Lean Startup Method, executing growth marketing strategies, implementing growth hacking techniques, formulating technology strategies, driving business development, optimizing sales processes, and securing venture financing.Key Services:1. Startup Services: Offering a comprehensive suite of solutions for established companies and startups, including initial feature development, mock-ups, low-fidelity prototypes, technology assessments, project management, technical development, engineering services, and app development.2. Venture Financing Services: Providing expert guidance and execution support for various business financing needs, from basic funding requirements to complex transactions such as mergers and acquisitions.3. Marketing and Audience Development: Specializing in crafting effective go-to-market strategies, assessing marketing and media landscapes, creating compelling content, and conducting ongoing marketing analysis. This includes evaluating acquisition costs, measuring engagement and retention, and performing in-depth lifetime value analysis.4. Social Strategy: Distinguishing between digital strategy and social strategy, we implement a robust framework to evaluate and manage social media initiatives. Our approach utilizes the Social Utility Test, Social Solution Test, and Business Value Test to optimize social media effectiveness. -
LecturerYale University Jan 2017 - Jan 2018New Haven, Ct, UsLecturer in Sports Marketing and Lecturer in Entrepreneurial Marketing.As a lecturer at Yale University, made significant contributions to the curriculum development and instruction of two key courses:1. Sports Marketing: created and introduced the Sports Marketing course for the Yale School of Management's full-time MBA program. Developed a comprehensive syllabus and curriculum, providing students with valuable insights into the dynamic field of sports marketing. Taught this course during the Spring 2017 and Fall 2017 semesters.2. Entrepreneurial Marketing: designed and launched the Entrepreneurial Marketing course. This course, offered in the full-time MBA program, focused on the intersection of marketing and entrepreneurship. Crafted the syllabus and curriculum, equipping students with essential knowledge and strategies to navigate marketing challenges in entrepreneurial ventures. Taught this course during the Fall 2017 semester.Through my teaching roles, empowered students to explore and excel in the fields of sports marketing and entrepreneurial marketing, contributing to their overall academic and professional development. -
Head Of Marketing, Vice PresidentWarnermedia Jan 2001 - Dec 2008New York, Ny, UsAs the head of the Agency Marketing group, achieved remarkable results with 10 million subscriptions acquired and annual sales revenue of $600 million. Led B2B and B2C business development and sales efforts, demonstrating a comprehensive understanding of both sectors. Served as Vice President of Consumer Marketing and Head of Marketing, overseeing transformative initiatives that shifted the focus from B2C direct sales to B2B third-party relationships. Spearheaded the transition from traditional marketing channels to digital marketing channels, forging strategic partnerships with e-commerce platforms. Effectively managed an expense budget exceeding $500 million annually. -
Chief Executive Officer & PresidentSchoolsports (Acquired By Espn) Jan 1998 - Dec 2000Led the remarkable growth of a startup digital media and marketing services company, expanding the team from four to 70 talented individuals. Our success story included the acquisition by ESPN, now known as ESPN HS. Through my leadership, the brand soared to become a top 10 sports technology company and the second most popular website among male teens. Pioneered a groundbreaking approach by incorporating user-generated content from high school teens, alongside professional content from our team of skilled writers and editors nationwide. Additionally, spearheaded the development of enterprise software utilized by thousands of high school sports teams, empowering them with advanced publishing tools and capabilities. Made significant strides in the publishing industry, established SchoolSports Magazine as the nation's leading publication dedicated to high school sports. Digital reach expanded through valuable partnerships with prominent platforms such as AOL, Ticketmaster, CitySearch, Digital Cities, and ESPN. Forged broadcast TV partnerships with major networks like NBC and Westwood One. Moreover, successfully secured national print and digital advertising, as well as sponsorship packages from iconic consumer brands such as Gatorade, Coca-Cola, McDonald's, Nike, and Adidas which enabled us to create impactful marketing campaigns and deliver exceptional value to our partners. Exhibited strong financial acumen by raising three rounds of venture funding after our initial seed round financing including: series A, series B, and series C, solidifying our financial stability and fueling our growth trajectory.
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Marketing DirectorNational Football League Jan 1996 - Dec 1998New York, Ny, UsPioneered e-commerce for the NFL and revolutionized NFL fan engagement with the first fan database. Launched e-commerce for NFL.COM and SUPERBOWL.COM. Designed and implemented the NFL’s direct marketing ventures including catalog marketing and database management. The database allowed the NFL to track fan interests and preferences, which helped the NFL to create more personalized and relevant content and experiences for its fans. Leveraged NFL fans' affinity for favorite team coupled with knowledge that 75% of fans of any given NFL team are displaced fans and live outside of the team's local market. This key insight helped create a more personalized and relevant content and experiences for NFL fans. -
Marketing DirectorSports Illustrated Jan 1991 - Dec 1996New York, Ny, UsExcelled in acquiring paid customers across various channels. With a strong focus on segmentation and maximizing lifetime value, strategically tapped into sports fans' unwavering passion for their favorite sport and team. Implemented championship marketing strategies around the major US sports’ championship events, successfully attracted subscribers, retail buyers, and catalog buyers, driving growth and creating lasting connections with the target audience. Managed P&L of $230 million. -
Marketing ManagerTime Inc. Jun 1985 - Dec 1991New York, Ny, UsTraditional direct response marketing and database analysis. Customer marketing: acquisition, retention, segmentation and lifetime value analysis. Assistant Consumer Marketing Director - Life Magazine 1990 to 1991Senior Marketing Manager - Time Magazine 1989 to 1990Marketing Manager - Time Magazine 1986 to 1989Assistant Marketing Manager - Fortune Magazine 1985 to 1986
Grant Son Skills
Grant Son Education Details
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Columbia Business SchoolFinance -
University Of PennsylvaniaPsychology And Marketing
Frequently Asked Questions about Grant Son
What company does Grant Son work for?
Grant Son works for Columbia University
What is Grant Son's role at the current company?
Grant Son's current role is Senior Lecturer.
What is Grant Son's email address?
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What is Grant Son's direct phone number?
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What schools did Grant Son attend?
Grant Son attended Columbia Business School, University Of Pennsylvania.
What skills is Grant Son known for?
Grant Son has skills like Start Ups, Digital Marketing, Entrepreneurship, E Commerce, Digital Media, Strategy, Social Media, Marketing Strategy, Social Entrepreneurship, Social Enterprise, Marketing, Management.
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