JouleBug is a wellness app and cloud platform. We are unique that we include eco and volunteering in addition to fitness and nutrition, believing that all are important aspects of our well-being.Our app has been prominently featured by Apple the last two Earth Days lending support to our eco and civic mission. We have also received positive press from the Huffington Post, CBS News, Good and others. I am fortunate to be on a team that is passionate about using mobile, social, and gamification to motivate and reward positive behavior change.

Upon the successful integration of the acquired digital rights management technology from Navisware, my expanded role included coalescing manufacturing team members across business units. Recognizing manufacturing information’s significant value, a major thrust was placed on creating a vertical initiative to promote secure digital manufacturing collaboration.• Identified cross business unit roles and responsibilities• Developed product strategy for manufacturing products (Acrobat 3D, etc.) and all rights management client and server offerings• Coordinated marketing messaging for new product releases• Was responsible for business development initiatives with major multinational partners for both manufacturing vertical and rights management

I was responsible for product management for enterprise digital rights management and the establishment of a global ecosystem to support Adobe’s efforts in this rapidly emerging market. Scope of my activities included product strategy, defining and anticipating customer requirements, partnership development, and product positioning.

While finishing up my masters’ degree, I founded the company without venture capital and grew it over twenty years to more than thirty full time permanent employees. I successfully built a good working team, as founder and CEO, I was ultimately responsible for all aspects of company growth, revenue and income as well as product management and marketing. The business was consistently focused around bridging enterprise wide IT systems with workgroup design engineering systems, spanning mainframes to personal computers on both Windows and Unix. Boot-strapped company through five distinct phases of operations:• Initial company formation• Mainframe CAD transformation• Computer Aided Design (CAD) to Product Lifecycle Management (PLM)• Digital rights management for CAD• Negotiated technology acquisition with Adobe