Director Of Production And Development
The American Film Company
Oversaw all production, development, and digital marketing for the independent film production company. Digital Marketing- Strategized and executed marketing campaigns for 3 independent features films across digital and traditional media. This included working with digital content providers (Amazon, iTunes, Hulu), sourcing promotional partnerships (BuzzFeed, eBay, TakePart, YouTube, American Historical Association, Moviefone), managing digital and traditional ad buys, and overseeing the creation of all creative materials (key art, trailers, and short form videos).- Managed all publicity including: hiring marketing and publicity teams (DigitasLBi, 42 West, Metal Rabbit Media), creation of press notes and EPK materials, digital trailer and clip placements, and handle all film festival submissions and event execution.- Devised and executed a full social media campaign for each film, leading actors (James McAvoy, Robin Wright, Evan Rachel Wood, Zac Efron, Tom Felton, etc.) and production company. - Managed email lists and produce content and strategy for direct-to-consumer outreach for email lists of nearly 20 million people.- Managed website production (wireframes, CMS, digital asset creation) and produced/managed content post-launch.Development and Production- Managed script development: sourced existing material from writers and agents, tracked projects and talent, developed original screenplays with selected screenwriters, and oversaw script notes/rewrites.- Prepared all projects for production: budgeted scripts, attached talent, managed tax credits, and helped greenlight each film.- Travelled to set and produced films on the ground. Managed a production of 100+ people in Rosarito, Mexico in 2013.- Liaised directly with talent agents, managers, below-the-line talent, business and legal affairs counsel.
