Wendy Goodridge Email & Phone Number

London, United Kingdom

London, United Kingdom

• I was responsible for developing a national strategy for alumni engagement that supports the firm's business objectives.
• Work directly with key partners, stakeholders and BD Managers to gain commitment to where investment should be focused to generate maximum output
• Use segmentation strategies to effectively target against certain criteria in order to maximise engagement potential
• Manage an alumni communications schedule to ensure year round activity and interest, including the production of AlumniOnline and Alumni Magazine
• Project manage the implementation of campaigns and communications plans for specific projects and initiatives, whilst applying the highest production standards
• Use the most effective combination of marketing channels for each campaign or initiative, to generate best results

• Responsible for the development, management and implementation of the university alumni marketing strategy that both supports LSBU graduates and drives fundraising, student recruitment and brand awareness. Manage.
• Successfully developed, managed and executed the alumni strategy and annual marketing plans. Exceeded objectives and KPIs, whilst remaining within budget.
• Increased membership to the LSBU Alumni Association by 538% (13,000 members to 70,000 members) within 3 years.
• Successfully implemented a CRM system to future proof the ability of the LSBU Alumni Association to grow and improve customer insight.
• Advised and negotiated with multiple internal stakeholders to create a consistent alumni marketing programme across the whole university.
• Editor of the bi-annual alumni magazine, which was turned into the University-wide publication due to its popularity and success.

• Develop, execute and manage the marketing strategy for two Capita business units, encompassing integrated marketing initiatives designed to penetrate and grow target markets. Responsible for managing the marketing.
• Successfully planned and managed the business unit name change when Capita Randall Lyons and Capita Document Services merged to form CTDS. This involved merging the marketing activities of both businesses and.
• Increased client base by designing and implementing strategic customer retention initiatives.

• Manage marketing campaigns in full and within budget. Responsible for delivery of advertising, direct mail campaigns and liaising with external design agencies. Organisation of events, seminars and exhibitions to.
• Managed a national launch of NPQS (National Pre-qualification Service).

Support product marketing managers for the IBM, Cannon and Sony accounts. Providing pricing reports and designing campaigns to incentivise internal sales division.

Bachelor Of Science (Bsc), Anthropology

Activities and Societies: Karate, Ski club

Postgraduate Diploma, Marketing