In my role as a Marketing Web Developer in Demand Gen at Solo.io, I am responsible for the development, maintenance, and enhancement of our web properties, aligning with best practices in web development and digital marketing. My role is crucial in optimizing our online presence and driving marketing strategies.Key Contributions:* ANALYTICS & REPORTING: Developed a Google Analytics 4 tracking system for data and event tracking, crucial for analyzing campaign efficacy and lead generation. Established custom dashboards in Domo and GA4 for monthly actionable insights.* WORDPRESS DEVELOPMENT: Innovated WordPress functionality by creating custom, reusable page components using Advanced Custom Fields (ACF), transforming our web architecture for better content management.* CROSS-DEPARTMENTAL COLLABORATION: Collaborated across departments to scope new web features, manage our WordPress environment, and maintain consistent online branding and messaging.* DESIGN & CREATIVITY: Created vector and rasterized design collaterals for diverse applications, enhancing our brand experience.* WEB IMPROVEMENT INITIATIVES: Led analytics upgrades, site architecture enhancements, and SEO optimizations.* A/B TESTING & OPTIMIZATION: Directed A/B testing, significantly improving website lead performance and user engagement.* BRAND REDESIGN SUPPORT: Contributed to a modern online presence through brand redesign support.My efforts have significantly enhanced Solo.io's digital footprint, streamlined processes, and bolstered our marketing objectives.

I designed and developed custom WordPress themes and websites, with a focus on tools for client self-management. I Identified efficient technical solutions to client needs through configuration and extension of existing plugins, or writing custom functions when needed. I translated client needs into technical development tasks and specifications. I worked directly with clients from proposal to launch, and in maintenance phases. I was responsible for process workflow design and site architecture. I provided training to other team members in my specialty areas.