Grayson Erh Email & Phone Number

Singapore

•Took up the roles of e-commerce manager, product manager venture builder for Mama's Choice; fast-rising FMCG brand for maternity products in SEA.•Responsible for e-commerce sales in SG market; managed to achieve 10 - 20% GMV growth MoM ever since joining the company with highest GMV achieved at $30,000 and 400 orders in a month within 8 months•Streamlined Operations & Logistics processes to manage ever-growing scale with a 2-man team achieving 98% customer satisfaction and 0.03% late orders & cancellation•Analyzed performances from digital marketing efforts, marketplace ads spend & online campaigns and delivered insights on sales strategy and cost-effective spending for higher management of the company.•Handled brand website development projects for multiple regions in SEA e.g ID, MY, SG & TH and Shopee Cross-border platform. Contributed 10% of total GMV for Mama's Choice.•Analyzed website performance via metrics e.g conversion rate, clickthrough rates & average sessions/min; researched on new features to improve performances and worked with development team to implement them as product manager.•Set up website designed to enable international sales via dropshipping model; familiar with international operations & logistics cost•Spearheaded new venture initiatives for market expansion e.g setting up base in PH and Amazon online store for US market.

Singapore

Singapore, Singapore

• Established & managed the entire operation framework - commercial, marketing & logistics of Cemani Snacks; an uprising chicken skin premium snack brand.• Managed all online channels e.g Cemani website & Shopee, and their respective performance which contributed up to 30% of monthly sales volume ($30,000 incremental revenue per month since launch) • Fronted the sourcing and expansion of sales channels with strategic partnerships e.g RedMart which contributed 5% of total sales volume ($6,000 incremental revenue per month since launch)• Headed the venture's B2B campaigns with heavy use of Linkedin, initiated partnership deals with SMEs and key partners e.g Google • Responsible for relationship building with key partners.• Managed P&L of the company, tasked to source for cheaper material cost and solutions; saved at least 40% for operation cost, amounting to $2000 per month• Fronted customer service segment with high customer satisfaction ratings as KPI• Designed accurate forecasting models for demand planning to predict stock production & allocation • Optimised dashboards and reporting systems for key data such as inventory, production, sales performance across all channels.• Led the exportation campaign for Cemani, initiated negotiation and online/offline point of sales strategies in Philippines, Dubai etc; expected to increase revenue by at least $10,000 per month

Singapore, Singapore

• Worked in digital store operations department of FairPriceOn; directly involved in marketing operations.• Managed and executed the operations for "Frozen" products category and B2B sales team in FairpriceOn platform• Worked closely with various departments (digital marketing, content & product) for campaigns planning and their sound executions• Optimised workflows and implemented improvements to key SOP to improve team's productivity and consumer's onsite experience• Analysed product and banner performances in bid to boost overall revenue in FairpriceOn platform

Singapore, Singapore

• Reported directly to the Deputy Head of Operations; involved in the understanding of strategic plannings of local competitors, recommended and executed measures to maintain the supply chainfor Uber Singapore.• Planned and executed research on local competitors' strategic moves.• Designed workflow on data collection and analysis on competitors' strategic moves; resulted in collection of consistent data for over 12 months and workflow adopted for use in other Uber cities in SEA.• Managed and trained a 10-membered team in data collection and fostering good relationships with stakeholders (private-hire/taxi drivers & car rental company owners).• Involved in big data analytics and actively engaged with more than 200 stakeholders to remain highly updated in the land transport industry; provided insights and intel for higher management in UberSingapore.

Singapore, Singapore

Singapore, Singapore

• Team member of then newly launched vendor management performance team, specialised to strategize and incubate underperforming merchants towards high revenue growth and operational performance in Lazada platform.• Built strong relationships through engagements and strategic plannings with merchants to achieve sustainable revenue growth in the long term.• Analyzed growth of more than 200 merchants and actively followed up to ensure sustainable growth.• Executed local initiatives to drive assortment and revenue growth; achieved 30% growth in assortment and 40% growth in revenue in 5 months.