Grayson Erh Email & Phone Number

Singapore

• Took up the roles of e-commerce manager, product manager venture builder for Mama's Choice; fast-rising FMCG brand for maternity products in SEA.
• Responsible for e-commerce sales in SG market; managed to achieve 10 - 20% GMV growth MoM ever since joining the company with highest GMV achieved at $30,000 and 400 orders in a month within 8 months
• Streamlined Operations & Logistics processes to manage ever-growing scale with a 2-man team achieving 98% customer satisfaction and 0.03% late orders & cancellation
• Analyzed performances from digital marketing efforts, marketplace ads spend & online campaigns and delivered insights on sales strategy and cost-effective spending for higher management of the company.
• Handled brand website development projects for multiple regions in SEA e.g ID, MY, SG & TH and Shopee Cross-border platform. Contributed 10% of total GMV for Mama's Choice.
• Analyzed website performance via metrics e.g conversion rate, clickthrough rates & average sessions/min; researched on new features to improve performances and worked with development team to implement them as product.

Singapore

Singapore, Singapore

• Established & managed the entire operation framework - commercial, marketing & logistics of Cemani Snacks; an uprising chicken skin premium snack brand.
• Managed all online channels e.g Cemani website & Shopee, and their respective performance which contributed up to 30% of monthly sales volume ($30,000 incremental revenue per month since launch)
• Fronted the sourcing and expansion of sales channels with strategic partnerships e.g RedMart which contributed 5% of total sales volume ($6,000 incremental revenue per month since launch)
• Headed the venture's B2B campaigns with heavy use of Linkedin, initiated partnership deals with SMEs and key partners e.g Google
• Responsible for relationship building with key partners.
• Managed P&L of the company, tasked to source for cheaper material cost and solutions; saved at least 40% for operation cost, amounting to $2000 per month

Singapore, Singapore

• Worked in digital store operations department of FairPriceOn; directly involved in marketing operations.
• Managed and executed the operations for "Frozen" products category and B2B sales team in FairpriceOn platform
• Worked closely with various departments (digital marketing, content & product) for campaigns planning and their sound executions
• Optimised workflows and implemented improvements to key SOP to improve team's productivity and consumer's onsite experience
• Analysed product and banner performances in bid to boost overall revenue in FairpriceOn platform

Singapore, Singapore

• Reported directly to the Deputy Head of Operations; involved in the understanding of strategic plannings of local competitors, recommended and executed measures to maintain the supply chainfor Uber Singapore.
• Planned and executed research on local competitors' strategic moves.
• Designed workflow on data collection and analysis on competitors' strategic moves; resulted in collection of consistent data for over 12 months and workflow adopted for use in other Uber cities in SEA.
• Managed and trained a 10-membered team in data collection and fostering good relationships with stakeholders (private-hire/taxi drivers & car rental company owners).
• Involved in big data analytics and actively engaged with more than 200 stakeholders to remain highly updated in the land transport industry; provided insights and intel for higher management in UberSingapore.

Singapore, Singapore

Singapore, Singapore

• Team member of then newly launched vendor management performance team, specialised to strategize and incubate underperforming merchants towards high revenue growth and operational performance in Lazada platform.
• Built strong relationships through engagements and strategic plannings with merchants to achieve sustainable revenue growth in the long term.
• Analyzed growth of more than 200 merchants and actively followed up to ensure sustainable growth.
• Executed local initiatives to drive assortment and revenue growth; achieved 30% growth in assortment and 40% growth in revenue in 5 months.