Here, I hold a critical executive position, fueling revenue growth, increasing market share, and ensuring the organization adapts to the healthcare industry’s shifting demands. Additionally, I implement the go-to-market (G2M) strategy, spearhead the sales and advisory teams, oversee operations, forecast inventory aligned with sales projections, establish and onboard a new sales force, and revitalize the operations division.➥Oversees 3 direct reports: the Vice President of Operations, Vice President of Sales, and Sales Director.➥Utilizes extensive knowledge of the medical equipment sector, exceptional leadership skills, and a proven background in sales, marketing, and business development to establish the organization as a top contender in a competitive market.➥Achieved a historic milestone by securing the inaugural purchase orders from Cooper Health in New Jersey and Hennepin County in Minnesota.➥Completed essential FDA-mandated usability testing for the launch of a Next Generation product at Denver Health in Colorado, a key step toward new product approval.➥Developed a robust sales operations framework to optimize inventory management and ensure precise forecasting.

I served in a pivotal C-Suite position, crafting and implementing a strategic plan with oversight of all commercial operations. Additionally, I delivered proactive thought leadership, leveraging market insights, customer knowledge, and problem-solving skills to surpass revenue targets.➥Directed R&D, clinical, and sales teams to refine product offerings, develop new software solutions, and forge new purchase orders and partnerships. ➥Managed 7 direct reports and led a team of 50 top-performing professionals.➥Ensured seamless integration between manufacturing processes and innovations from R&D and sales operations.➥Transitioned the company’s focus from capital equipment sales to a software and services (SaaS) model, accelerating the purchasing process and establishing recurring revenue streams.➥Directed a major revamp of the company’s profile and brand through a strategic marketing transformation.➥Launched a new website, redefining company and product positioning, and enhancing the customer journey by integrating systems like NetSuite and SAP to streamline operations from lead generation to customer engagement. ➥Achieved a milestone by securing the first $1M in contracted revenue, with initial key subscribers including Cleveland Clinic and Mayo Clinic.

I was appointed as the first Chief Commercial Officer to develop and implement a go-to-market (G2M) strategy, incorporating market analysis and positioning the product ahead of FDA approval. Additionally, I led efforts to identify early adopters, key opinion leaders (KOLs), and strategic accounts in preparation for the product launch and securing initial purchase orders.➥Directed global outreach initiatives, collaborating with countries across Europe, the Middle East, Asia, and Canada to tackle COVID-19 challenges using the start-up’s solution.➥Deployed Negative Pressure Isolation Units at a high-volume tertiary care hospital, with a successful pilot at Saint Luke’s Health System in Kansas City, Missouri.➥Negotiated and launched a military trial of Care Cubes in Anchorage, Alaska, achieving a key milestone by including a government entity in the product’s testing and validation.

I was recruited to drive global impact by guiding the strategic and operational direction of the business, revitalizing both top-line and bottom-line profitability, and restoring EBITDA.➥Oversaw an 800-member wholesale hearing aid network with a focus on strategic management of sales, operations, and marketing. ➥Led a team of 30, including 3 direct reports, 2 Vice Presidents, and an administrative assistant.➥Realized a 10% increase in unit growth within the first 3 months of implementing the strategy, a milestone not achieved in over 5 years.➥Partnered with executive leadership to develop and present a detailed matrix for 800 member stores, facilitating targeted prescriptive selling and customized solutions. ➥Introduced the first industry-specific, private-labeled, and tiered group healthcare plan, available to all network members.

I was promoted as the youngest-ever Commercial VP at the corporate headquarters in Minneapolis, MN. Additionally, I was entrusted with spearheading change management initiatives and rejuvenating the business culture across multiple states. ➥Directed sales operations throughout much of the Central time zone, including Iowa, Oklahoma, Kansas, Missouri, Nebraska, North Dakota, South Dakota, Minnesota, and Wisconsin, with 80% travel.➥Supervised a team of 4, including Regional Sales Directors and an Administrative Assistant.➥Led a Value-Based Care Data Analysis Project, driving a 200% increase in market growth within a specific region.➥Grew the team from about 250 to 400 members and boosted revenue from $200M to $350M. ➥Transformed the region from the lowest-performing to 3rd out of 12 areas, achieving the #1 rank in overall scorecard metrics by restructuring operations across 7 of the 9 managed states.