Patty (Schmidt) Gray Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Inspire11 is a full service, digital and analytics consulting firm dedicated to making an impact for our clients, employees and communities. The 11 in our name is significant in that it represents going above and beyond expectations…in everything we do. Our focus is on the perfect alignment of our proven, talented consultants with your most strategic and innovative initiatives.We believe that Change and Disruption are guaranteed. Evolution and relevancy are the keys to building sustainable organizations that will serve generations to come.

Greater Minneapolis-St. Paul Area

Provided capability development and program leadership for two projects within the top strategic transformation initiative at Northern Tool & Equipment.Defined business case for Customer Data Platform in support of Marketing and Omni-channel initiatives after leading the effort to identify the platform solution, define the opportunity for NTE and identify an implementation partner Established Data, Reporting & Analytics capabilities for the enterprise and managed delivery short-term deliverables while setting the foundation for future• Managed three consulting groups across five efforts to deliver quick wins• Determined organizational needs and roles required for FY22 investment case

Greater Minneapolis-St. Paul Area

Provided strategic consultation, organization & process development, and executive communication in support of operationalizing the Data & Analytics function for finance services provider.• Mobilized cross-functional business stakeholders• Managed the effort to determine operating model and recommended leadership structure to c-suite executives• Established intake and prioritization process in conjunction with enterprise PMO• Partnered with newly hired Chief Data & Analytics Officer to further refine proposed organizational structure to better adopt Agile processes and iterative development• Implemented and managed Enterprise Data Advisory Committee as part of overall data governance efforts• Initiated Data Literacy efforts for stakeholders and broader business teams• Coordinated cross-program dependencies, milestones, risks and timelines with other enterprise programs• Collaborated with OCM resources to drive adoption in broader organization

Provided organizational leadership for business transformation and technical integration through multiple acquisitions for an 80-year-old legacy photography company. Scope of engagement, extended multiple times, spanned technology, marketing, e-commerce, enterprise customer, manufacturing, business capability development and internal communications. Led project and delivery teams across Lifetouch and Shutterfly enterprise teams. Drove cross-business efforts that achieved the 2019 stretch sales forecast, increasing customer buy-rate 160 basis points over first half 2019 performance as program manager leading EVP and leadership team to streamline operations and modernize technical integrations across the value chain Defined MVP requirements for the integration of three distinct Lifetouch business lines into Shutterfly customer facing platforms to provide digital image delivery to customers, enabling a better experience and driving 25% better results than forecastManaged manufacturing integration course-correction across technical, operational and manufacturing teams to improve accountability across value-stream teams, establish metrics and reporting to monitor performance, and enable end-to-end management and oversight of newly integrated teams and facilities

Greater Minneapolis-St. Paul Area

On-site lead for Marketing & Sales analytics and business intelligence roadmap initiative for Fortune 100 global manufacturerDelivered current state assessment of capabilities and technologies and performed gaps analysis to desired future stateElicited business requirements from diverse business units across sectors and geographies by interviewing experts from analysts to senior executivesConsulted on organizational best practices as well as modeling required staffing and skill-setsDeveloped roadmap of incremental quick-wins deliverables and strategic 5-year maturation modelProgram manager across multiple task-force work-streams across Operational Model, Technology, Organizational Requirements, and Investment/Benefits Case

Greater Minneapolis-St. Paul Area

Provided strategic consultation, program management and business analysis to develop future ecommerce solution for recently-merged manufacturing division of nearly $1B organization Assessed strategy and partially completed artifacts from prior vendor compared to current platforms to determine short-term benefits and potential long-term value, leading to recommendation to abandon the off-the-rails, over-budget and unnecessarily complex workEnabled delivery of 6-month-overdue interim ecommerce solution in less than 30-days by adding requirements and issue tracking rigor, daily stand-ups, and enforcing accountability across multi-location delivery teamIntroduced best practices, adopted collaboration tools and implemented development disciplines including code review, release planning and change management processesPerformed competitive review, industry and SWOT evaluation, gaps analysis across multiple internal platforms, buy vs. build analysis and business capabilities assessment as inputs to overall strategy recommendation Created capability roadmap of current and desired ecommerce state leading to a prioritized, sequenced plan mapped to existing and needed applications and data sources

Greater Minneapolis-St. Paul Area

Advanced the Marketing Business Intelligence capability at Target through technology and process development; championed the need for a "marketing source of truth" technology solution - Established Marketing KPIs with approved data sources and calculations - Mapped current and future data and system architecture Key leader in Data Governance and Stewardship and active participant on multiple cross-functional teams that determined and managed: - Definitions and data sources of Enterprise Customer - Multiple cross-company business divisions for new strategic business unit Gained $13M funding for technology to enable Master Data Management capability Enabled $8M in savings for Marketing Operational teams by analyzing expenses to drive improved inventory management, assent reuse and business rule adoption Led the creation of Marketing Resource Management program for Marketing and Finance from scoping, RFP, funding and vendor selection, earning $19M funding in resource constrained time

Greater Minneapolis-St. Paul Area

Developed multiple solutions enabling implementation of a sophisticated multi-round procurement optimization model saving $35M over prior purchasing practices for in-store marketing collateral Mapped Marketing's technology strategic capabilities and technology health to support near and long-term needs leading to 100% increase in technology investment

Greater Minneapolis-St. Paul Area

Led the development of a comprehensive, cross-company, multi-team 5-year strategic business intelligence and technology roadmap that delivered new enterprise capabilities and data sources Facilitated the re-development of the Customer Privacy initiative and engaged executives across the company to develop a consistent privacy policy and coordinated the implementation of the policy into business processes and provided requirements to technology teams for system changes Designed longitudinal test strategy to measure marketing effectiveness over time; first year proved an additional 30% in long-term gain above immediate campaign incremental sales Developed re-usable tools and processes to capture roadmap capability needs, evaluate business value, define high-level processes and determine priorities across teams & leaders Established a cross-team resource & project oversight team to facilitate executive approvals and enable portfolio management Created a quantitative project on-boarding and prioritization process, shortening project definition phases and improving accuracy of cost & resource estimates by 50%

Greater Minneapolis-St. Paul Area

Maximized productivity by building a team at the newly-established Target India and created one of the first co-located business support teams there - Established business model & processes to manage continuous work-cycle crossing time-zones - Defined new processes, developed & delivered job-specific and US-marketing-training, and hired and managed India team - Drove ongoing process improvement and expanded the workload scope and accountabilities, expanding capacity by 32% Redesigned campaign planning process and improved measurability of campaigns by 30%

Mba, Corporate Social Responsibility

Ba, Architecture & Urban Studies