Christopher Gray Email & Phone Number

Boston, Massachusetts, Us

• Strategically manage marketing operations, technology stack, strategy, and architecture to support pipeline growth and optimize lifecycle processes, automation, reporting, and analytics.• Drive marketing campaign execution across Marketo and Salesforce platforms, overseeing email delivery, list segmentation, contact workflows, and data management within SFDC.• Define and implement a robust marketing ROI approach while creating dashboards and reports to measure campaign effectiveness across various channels.• Assist in CRM strategy and B2B customer lifecycle management, executing integrated customer communications and identifying opportunities for data source improvements.• Establish scalable procedures, promote technological adoption, and provide training to enhance marketing and sales procedures.• Oversee change management in SFDC, including technical aspects, and procedural updates, while tracking and optimizing marketing initiative performance.• Facilitate marketing team enablement, collaborate on reporting infrastructure optimization, and ensure smooth operational processes within the marketing and revenue technology stack.

San Jose, California, Us

• Own all processes and optimization of the marketing technology stack, including Marketo, WordPress, Demandbase, LeanData, Conversica, Outreach, Drift, ON24, Sendoso, Clearbit, ZoomInfo, Lusha, Openprise, CaliberMind, Wistia, etc.• Ensure all integration points are properly functioning and data flow is optimized to achieve intended business visibility and desired outcomes• Increase efficiencies and conversion rates by developing Lead/Account scoring model(s) and routing methodology• Track ROI of marketing activities to ensure effectiveness and continued investment• Manage all LOB campaign creation and deployment within Marketo production• Create multi/cross-object reports, dashboards and visualizations that measure KPIs and business insights, by analyzing data from lead attribution, pipeline metrics, and other marketing programs, and provide actionable and directional insights• Collaborate with cross-functional teams to understand marketing and sales objectives• Manage and grow marketing databases, while ensuring data integrity and governance• Partner with Sales/Rev Operations to analyze processes and discover gaps in current systems, and reporting infrastructure

Prilly, Canton De Vaud, Ch

• Campaign Operations – Project manage and coordinate the launch of corporate marketing campaigns from start to finish• Training and Enablement – Assist the global marketing team in adopting new tools, processes, and methodologies• Reporting & Analytics – Assist analytics team in creating, modifying, and optimizing existing reporting infrastructure• Project Management – Manage long term projects alongside current campaigning activities• Marketing Infrastructure – Serve as the steward of the marketing technology stack• Operational Processes – Smooth corporate processes including lifecycle modeling, lead assignment, lead attribution/acquisition, scoring, and data maintenance

London, England, Gb

• Assist in the overall CRM strategy and the full lifecycle of B2B customers• Develop, test, refine, and execute integrated customer communications and campaigns including email, direct mail, digital marketing, and other channels• Identify improvements within data sources, and manage the implementation of new initiatives• Establish scalable procedures, promote technological adoption, and provide needed training• Identify best practices and opportunities to streamline marketing and sales procedures• Oversee change management of all aspects of Salesforce including technical, procedural, training and testing of new and updated features• Track, analyze, and optimize the performance of marketing initiatives• Audit and maintain data sources, working closely with Business Insights and Data Engineering teams

Seattle, Wa, Us

• Assisted with behavioral & demographic marketing automation workflow analysis and channel creation• Authored asynchronous engagement stream triggers• Enriched program models based on programmatic results• Showcased iterative data sets

Atlanta, Georgia, Us

• Manage marketing operations strategy, architecture, and technology stacks that support pipeline growth (lead processes, marketing automation, technology, reporting, and analytics) • Support marketing campaign execution across Marketo and Salesforce • Own campaigns, email delivery, list segmentation, lead workflow, data management, and lead reporting in SFDC • Define, develop and deliver marketing ROI approach • Creation of dashboards and reports to measure end-to-end campaign effectiveness across advertising campaigns, web assets, and landing pages • Ad-hoc analysis of website metrics • Tracking and logistical analysis of program success via dashboards and reporting

Portsmouth, Nh, Us

• Effectively managed demand generation performance metrics and key successes• Provided routine detailed analysis of business data compliance, lead tracking, lead lifecycle, lead segmentation, and buyer persona• Managed various special projects including dedicated demand generation call blitzes • Developed and optimized global processes regarding lead management within SFDC • Scaled new lead processes to efficiently operate and grow the business • Managed and assigned leads for six different lines of business simultaneously • Targeted and resolved inefficiency issues within SFDC • Created various complex custom dashboards and reports for lead tracking and visibility in SFDC • Implemented email sales outreach tools within SFDC (SalesLoft)• Refined lead pass processes and workflow • Weekly in-depth lead reporting on all lines of businesses • Managed weekly demand generation team meetings to review performance and success

Portsmouth, Nh, Us

• Managed all inbound Marketo email marketing activity (Whitepapers, Case Studies, Infographics, eBooks, Customer Success Stories, Analyst Reports, and On-Demand Webinars) • Created, hosted, and produced all customer and prospect webinars (Thought Leadership Series, Customer Roundtables, and product line Test Drives for prospects) • Controlled and executed all Marketo email activity for both Digital Banking and Cyber Fraud and Risk Management solution(s) • Created multi-touch and drip campaigns for customers and prospect engagement tracks • Managed website assets and general page layouts • Managed all Marketo A/B testing • Closely work with product marketing and marketing communications teams to accurately implement and test programs and campaigns; maintain tracking and measurement strategies for marketing programs (e.g., syndication programs, social media initiatives)• Responsible for all content syndication programs within Digital Banking and Cyber Fraud and Risk Management solution(s) • Responsible for all lead creation and geographic lead assignments to the sales team(s) • Created and monitored all custom inbound and outbound marketing dashboards and reports • Managed the company's database and performed basic administration of CRM (1600+ Users) • Trained Salesforce and Marketo users• Attended and hosted annual trade shows for brand awareness (Dreamforce & Marketo Summit)

• Managed SFDC database and performed basic administration of CRM (100+ Users) • Regularly perform database de-duping and cleanup procedures• Developed various reports and dashboards, monitored data quality and integrity• Managed website page layouts• Trained Salesforce & Marketo users • Assisted users with report design and management • Application integration in the production environment • Managed third-party applications, including ongoing relationships with SFDC • Performed detailed analysis of technical and business requirements • Responsible for all monthly reporting of leads, opportunities, and overall performance metrics • Created standard objects, including accounts, contacts, leads, campaigns, reports, and opportunities • Designed, implemented and deployed custom objects, page layouts, and custom tabs to suit the needs of different SFDC applications • Developed various custom validation & workflow rules, as well as apex triggers • Responsible for lead generation and distribution to the sales team • Data migrations to/from Salesforce