Sarah Gray Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

- Implementation of company social media strategy- Set up of internal content communication processes- Launch and management of social media channels - Creation of content for digital channels- Ongoing monitoring and analysis of activity to build learnings and optimise comms plan

Auckland, New Zealand

SEO and content optimisation on the Maven Dental Group website - Maven Dental Group is the Australian Dental network that sits within Abano Healthcare, alongside Lumino The Dentists.As a relatively new site, SEO elements needed to be implemented and relevant copy updates made with the aim of improving search rankings and ultimately increasing organic traffic and patient bookings over time.Tools used: CMS (Kentico) Google Analytics, Webmaster tools, Google Keyword Planner, Moz,

Malawi

Involvement across all aspects of the marketing activity for both Malawian Style and South Luangwa Safari's including; content development across digital media and websites, website strategy and back-end content management, optimisation of new South Luangwa Safari site, investigating new product avenues and planning for overall business growth opportunities in 2016. Represented Malawian Style at World Travel Market in Cape Town 2016.

Responsible for the planning and delivery of client-specific integrated campaigns which may include; events, digital builds, content and media/social promotion. Management of stakeholders from across all business units encouraging greater collaboration for a more effective delivery process. - Setting out campaign objectives and KPI's for measurability- Liaising with all stakeholders involved in the campaign, ensuring open communication streams- Relationship building with internal and external stakeholders, clients and third parties- Campaign results analysis throughout to build learnings and inform decisions for future campaigns- Ability to view the bigger picture of the campaign, maintaining foresight for effective planning, decision making and actions.Clients: Jaegar-le-coutre, Fujitsu, Philips, Audi, BMW, Cadillac, UBS, Airbus, Chevron, GE Capital, GE Healthcare

Central to the process of creating persuasive, client specific integrated sales programmes for The Economist Group’s largest clients working across various Economist Group products, including The Economist, The Economist online, Intelligent Life, the Economist Intelligence Unit and Economist Conferences. Overall project management of the proposal-creation process, including management ofinternal stakeholders.

London, United Kingdom

Contract freelance work on BT account - specifically BT Infinity, fibre optic broadband

London, United Kingdom

Account manager on the O2 account and charity account CoppafeelDigital and direct marketing campaigns, including emails, landing pages, microsites, mobile technology, projection advertising and viral/social networking.

Godalming, Surrey

Small integrated agency.Started as an account executive and was promoted to Account Manager in December 2007. Worked across a wide range of clients: Travel, charity, financial.

Ba(Economics And Social Sciences), Specialising In Politics - But Also Took Economics, Law, Maths, Sociology Modules

Activities and Societies: Member of Manchester Hockey Club, played for the 2nd XI.

Idm Diploma, Digital And Direct Marketing

1 year course taken over a year in 1st year of work as an account executive. Completion of 2 marketing courseworks and a group pitch.

Education record