Grayson Clements Email & Phone Number

Chapel Hill, Nc, Us

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Clients - Spectrum, Spectrum Mobile, Spectrum Community Solutions, Crete Mechanical Group, Ally Financial- Responsible for all account and project management functions including: creative briefings, review of copy & design, development of timelines, leading of client and internal meetings.- Develop and maintain strong relationships with clients culminating in $1M+ YOY organic growth across managed accounts.- Traffic creative to media partners including print, social, digital display, OTT, and TV.- Integral part of large-scale B2B Account-Based Marketing strategy development and execution for Fortune 500 clients. Project phases include qualitative and quantitative research, and brand messaging ideation, and campaign scheduling and management- Conduct industry research in order to put together competitive overviews and audits comparing brands such as Spectrum, Verizon, T-Mobile, and AT&T

Durham, North Carolina, United States

- Lead SEO strategy on Plum’s website, improving page rankings.- Build email marketing campaigns using Mailchimp that were sent out to 15,000 people.- Create bi-weekly blog content on Plum’s website to generate increased engagement and conversions.- Use Hubspot and Google Analytics to track marketing performance metrics.

- Create marketing strategies and campaigns for UNC Campus Rec.- Helped create social content that increased social media followings by 45%.-Create digital content using Adobe Creative Cloud.- Participate in weekly meetings to discuss marketing opportunities and strategies.

- Create a weekly social media content calendar on platforms such as Instagram, LinkedIn, Twitter, and Facebook.- Create weekly email marketing campaigns using MailChimp, boosting subscriber rates by 10% and driving website engagement.- Track social media metrics and engagement on several different platforms.- Plan and schedule content using Buffer and Facebook Creator Studio

-Managing Social Media and creating bi-weekly posts.-Helping upgrade the Blue Ribbon’s website.-Developing newsletters that are distributed to the entire CHCCS school system.

- Reached out to various campus and local organizations about sales and marketing opportunities.-Consulted with other interns and managers about strategies during bi-weekly meetings.- Managed different clients and put together large merchandise orders for them.

Chapel Hill, North Carolina, United States

- Consulted with more than 50 local businesses across Chapel Hill and Carrboro for The Daily Tar Heel, UNC’s independent student-newspaper.- Attended bi-weekly sales meetings to track goals and work on sales skills.- Named Account Executive of the 2020-21 Academic Year- Contributed to a sales team that brought in roughly $50,000 in advertising revenue each month for The Daily Tar Heel.

- Wrote monthly feature length articles on a variety of local topics targeted towards a local audience.- Worked with editors and other writers to come up with story ideas and revise each other's articles.- Interviewed prominent local figures including UNC Chancellor Kevin Guskiewicz and Chapel Hill Mayor Pam Hemminger on issues like CTE research and Silent Sam.

- Oversaw a team of 4-5 writers and recruited new writers as the Team Manager for UNC.- Wrote a weekly article on UNC sports based on ideas I pitched to the Armchair team.- Managed the Twitter account for the UNC page of Armchair All-Americans, boosted following by 80% and significantly increased engagement.

-Wrote a weekly article based on a given assignment on a variety of topics surrounding UNC sports.-Researched game film and statistics of UNC sporting events.

Bachelor'S Degree, Advertising And Public Relations

Activities and Societies: Member of the Shuford Program, Dean’s List Member

Bachelor'S Degree, Advertising And Public Relations

Education record