Noorana is a Montessori school Management system that puts the child first in all it does. Noorana provides an all-in-one toolset, allowing parents, admins, and teachers to manage every aspect of their involvement with their children.

As the Product Designer at Realized I oversee the creation of our two client facing products and the iteration of our internal tools. Collaborating closely with a compact development team, I immerse myself in the nuances of the 1031 DST exchange space and swiftly translated insights into compelling client-facing web app experiences. Following the departure of the design lead, I took charge of refining our customer-facing design language, introducing a tailored experience for financial advisors, and spearhead new features for all subsequent product updates.

I joined the new experimental Generative Content Team at Dell as the team's product designer, focusing on net-new customer experiences for Dell.com. My role involved designing, testing, and refining new concepts across departments that pushed the limits of current Dell.com storytelling. Later, I shifted to a team that developed internal tools for federal government business. As the Lead Product Designer, I collaborated with a UX architect and accessibility designer to enhance user experience and accessibility of our federal portfolio of products.

In my role as Associate Designer, my primary focus was on assisting clients in integrating new AI technologies into their existing business models. I developed product strategies and transformation roadmaps for Fortune 500 companies, leveraging extensive market and competitive research to provide valuable insights to our team and clients. I collaborated closely with clients through tailored workshops aimed at pinpointing areas where AI implementations could be most effective, conducting interviews with stakeholders at each company to gather essential information.

Working with the Director of Product and Innovation, I created a comprehensive strategic product proposal for the largest real estate firm in New York City. I worked with core team members to surface industry weak points and their corresponding KPIs to present a truly novel solution. This work included building product roadmaps, sourcing potential strategic partners, assessing usability to inform overall experience, and crafting mission and vision for the product presentation.

For two years I served as the manager for a staff of over 70. Aside from producing our bi-annual press events, I designed a new communication system, cultivated a divergent and inclusive staff culture, and built new strategic brand standards. ORANGE is a completely student-run lifestyle publication with over 130k annual readers. ORANGE aims to promote meaningful dialogue within the greater Austin community by passing the mic to those with historically-excluded voices.

Over three years I crafted the brand and experience for the largest bi-annual independent arts festival the university has ever held. Exploring and designing a cutting edge new brand expression and the digital experiences utilized both before and during the festival. I created a design system for all festival management, marketing, and exhibitors to use; creating visual consistency and brand awareness for all 10k + attendees. This work also included recreating the staff, sales, and event management system. I developed, designed, and tested entirely new management systems that were implemented over two highly successful festivals and are still in use today.

- Be able to clearly, quickly explain what a cognitive AI experience is to a non-tech savvy person- Demonstrate understanding of Design for AI- Lead an interdisclipanry team to create and iterate multiple internal cognitive experiences- Structure and conduct lightweight user research- Execute AI focused design thinking process- Create product stories and user journeys

- Be able to articulate a contemporary definition of integrated design- Define problems using integrated design tools- Translate insights into design concepts- Prototype and design concepts, accepting feedback and iterating to continuously improve- Communicate insights, ROI, and explain design concepts to stakeholders

- Determine the role of data and ML / AI in creating personal, contextual and efficient experiences- Discover the human needs of people trying to improve their financial security- Conduct in-person user interviews- Synthesize customer needs into compelling, actionable opportunities- Design prototypes of the ideal day-to-day experience for a specific customer group

After a season as an intern at SXSW I was invited back in a paid associate role to be a personnel and operations manager. I was responsible for leading festival crews through recruitment, event operations, and evaluation. Maintaining systems and processes to facilitate and support volunteer, intern, defined staff, and contract personnel needs.

Over three seasons I created hundreds of pieces of print and digital design collateral for the artistic production company housed within the Long Center. This position was responsible for the creation, production, and successful delivery for all promotional materials required. I was a key member of the marketing and production teams often brainstorming and creating artistic concepts, events, and collateral.

Scale event and in-shop event opportunities in Snap markets to target demographicsContact event organizers on behalf of the brand and helping organize logistics, including: Coordinating with the event organizer, connecting with market specific leadsTrack approved events, donations and measure impact, including: ROI, reach.Follow up for post-event for photos, social mentions, and consumer comments about the brand and activationDetermine large scale event opportunities including: music festivals, food & wine festivals, regional eventsPartner on marketing events relevant to the brand and to the region, partnering with like-minded companiesSeed and develop relationships with market influencers, ultimately leading to increased brand visibility through food drops and online cultivation

Drive key strategic merchandising programs and initiatives, through deep analytics of sales and customer behavior Leverage sales analysis, as well as customer behavior analytics, to determine product placement and merchandising strategies Present regular comprehensive findings to leadership, in order to continually innovate current and future merchandising strategies Create and own all launch deliverables in order to ensure successful implementation in stores, including demo forecasting, visual element forecasting, comprehensive communication to stores, cross-functional project management, overnight labor hour calculation and communication on an individual store level, and delivery of supplemental products and display elements. Create efficiencies within existing processes, in order to improve in-store implementation, as well as cross-functional work streams Support overnight merchandising sets in stores, through communication, and/or in-store presence. Support new store openings through various deliverables, i.e. planogram communication, store calls.