Graham Day

Graham Day Email and Phone Number

Global Head of Media Planning at the LEGO Group @ the LEGO Group
Graham Day's Location
Windsor, England, United Kingdom, United Kingdom
Graham Day's Contact Details

Graham Day personal email

About Graham Day

I am Digital Marketing Manager UK & Ireland at The LEGO Group, working across digital strategy and execution across a range of franchises, with a specialty focus on Social Media & Influencer MarketingI have over 9 years' experience in Social Media and Digital Marketing, and have been lucky enough to work on some incredible brands in that time, where I have developed strong experience of digital strategy and execution, content planning, paid social advertising, and project/campaign management. Before LEGO, I was at Groupe SEB where I was Social, Content and CRM Manager for the UK, leading a complete overhaul of social media and content strategy very succesfully, and launched a new CRM email programme. I arrived at Groupe SEB after 5 years as Social Media Manager for Marlow-based HPS Group, an integrated marketing agency where I where worked with huge brands including BMW, Nissan, PlayStation, and more. Having spent 5 years working agency side before moving to client side at Groupe SEB, where I was also responsible for managing several key agencies, then this gives me a broad range of skills to cover all aspects of social and digital media.

Graham Day's Current Company Details
the LEGO Group

The Lego Group

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Global Head of Media Planning at the LEGO Group
Graham Day Work Experience Details
  • The Lego Group
    Global Head Of Media Planning
    The Lego Group Sep 2024 - Present
    Billund, Dk
  • The Lego Group
    Media Director
    The Lego Group Sep 2023 - Oct 2024
    Billund, Dk
  • The Lego Group
    Senior Marketing Manager, Digital & Media
    The Lego Group Nov 2022 - Sep 2023
    Billund, Dk
  • The Lego Group
    Senior Digital Marketing Manager
    The Lego Group Apr 2020 - Dec 2022
    Billund, Dk
  • The Lego Group
    Digital Marketing Manager
    The Lego Group Jul 2018 - Apr 2020
    Billund, Dk
  • Groupe Seb
    Social, Content And Crm Manager
    Groupe Seb Jan 2016 - Jul 2018
    Ecully, Fr
    Responsible for leading and driving social media and content marketing strategy across the Tefal brand for Groupe SEB UK to drive and grow its £100 million+ business in the UK & Ireland. Achievements:GOLD at 2017 IPM Marketing Awards for 'Best Campaign in Auto, Appliances, Home Electronics'BRONZE at 2017 IPM Marketing Awards for 'Best Use of Social Media'- Lead the content marketing planning, production & distribution strategies across Tefal UK.- Lead the Social Media strategy throughout Groupe SEB’s UK & Ireland business’ social platforms. - Create an always on social presence which reflects the core brand values and tone of voice.- Drive implementation and support the multi-channel delivery of best practice content marketing initiatives. - Coordinate creative sessions for building the detailed & integrated content plans.- Project manage between SEB UK, social & creative agencies for rich brand content production.- Manage paid media budgets to drive the content distribution strategies- Create and implement a structured social acquisition strategy across all social platforms and channels.- Develop, and lead social media listening strategy & integrate into social community management plans as well as incorporating into content development calendars.- Collaborate with European & Global corporate social & brand teams in delivering & consulting on specific programmes & accelerating their deployment across the UK region.- Host internal training sessions with Groupe SEB Marketing & Customer Services Teams.- Support the development of the CRM & email marketing strategy for all UK business units & brand based communications.- Responsible for the in house production & campaign management of all email marketing initiatives, including building, scheduling & sending.
  • Hps Group
    Social Media Manager
    Hps Group Dec 2013 - Jan 2016
    Marlow, Buckinghamshire, Gb
    - Responsible for social media for HPS Group/HPS Jardine. - Managing social media strategy, advertising and management for key clients including the BMW PGA Championship, Nissan PlayStation GT Academy, PlayStation Schools' Cup, Protectivity Sports Insurance and more, including HPS's own social channels. - Responsible for overseeing social media across the BMW dealer network as well as MINI and Mazda dealers.
  • Hps Group
    Senior Account Executive ♦ Digital Marketing Team
    Hps Group Jun 2012 - Nov 2013
    Marlow, Buckinghamshire, Gb
  • Hps Group
    Account Executive & Copywriter ♦ Content Team
    Hps Group Apr 2011 - Jun 2012
    Marlow, Buckinghamshire, Gb
  • The English Cheesecake Company
    Marketing Executive
    The English Cheesecake Company Jan 2011 - Feb 2011
    London, - Please Choose -, Gb
  • Legoland Windsor
    Pr/Marketing Assistant
    Legoland Windsor Jul 2010 - Nov 2010
    Windsor, Berkshire, Gb
    Worked on a temporary contract in the busy Press Office of a high profile brand. Primarily focused on assisting the PR team, but also providing help to Brand Management and CRM teams. Tasks include:• Research and planning for upcoming PR activity• Control of social media activity on Facebook and Twitter pages• Creation of fortnightly Park newsletter, distributed to internally to all staff• Writing press releases and intranet articles• Responding to activity and crises• Escorting camera crews/photographers around the Park ensuring good presentation of the brand• Arranging Press/VIP visits to the park, and escorting VIPs who require such service• Monitoring press coverage, producing coverage books and updating cuttings indexes

Graham Day Skills

Social Media Press Releases Digital Marketing Facebook Social Media Marketing Marketing Communications Email Marketing Ppc Newsletters Copywriting Integrated Marketing Digital Strategy Direct Marketing Content Management Online Marketing Online Advertising Public Relations Social Marketing Blogging Content Marketing Social Media Measurement Social Networking Social Media Advertising Writing Facebook Marketing Social Media Strategy Social Media Consulting Presentations Employee Training Social Media Communications Advertising Marketing Marketing Strategy Digital Media Brand Management

Graham Day Education Details

  • Loughborough University
    Loughborough University
    Marketing And Management

Frequently Asked Questions about Graham Day

What company does Graham Day work for?

Graham Day works for The Lego Group

What is Graham Day's role at the current company?

Graham Day's current role is Global Head of Media Planning at the LEGO Group.

What is Graham Day's email address?

Graham Day's email address is gd****@****seb.com

What schools did Graham Day attend?

Graham Day attended Loughborough University.

What are some of Graham Day's interests?

Graham Day has interest in Poverty Alleviation.

What skills is Graham Day known for?

Graham Day has skills like Social Media, Press Releases, Digital Marketing, Facebook, Social Media Marketing, Marketing Communications, Email Marketing, Ppc, Newsletters, Copywriting, Integrated Marketing, Digital Strategy.

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