Graziele Kezia Leal Silva Email & Phone Number

Dublin, County Dublin, Ireland

In my role as a Marketing Executive, I spearhead a diverse array of responsibilities aimed at propelling business growth and elevating brand success. Key aspects of my role include:- Empowering B2B Clients through Customer Support:I take pride in providing comprehensive training to B2B and governmental clients such as Dublin City Council, equipping them with in-depth knowledge about our apps to fully leverage the advantages our products offer.- Web Development and User… Show more In my role as a Marketing Executive, I spearhead a diverse array of responsibilities aimed at propelling business growth and elevating brand success. Key aspects of my role include:- Empowering B2B Clients through Customer Support:I take pride in providing comprehensive training to B2B and governmental clients such as Dublin City Council, equipping them with in-depth knowledge about our apps to fully leverage the advantages our products offer.- Web Development and User Experience:I oversee the creation and management of 3 websites, placing a strong emphasis on user experience to ensure they stand out in today's competitive digital landscape.- Technical Documentation Management:Manage content and updates for customers and internal contact points, document business processes, and provide additional sales support.- Zendesk Help Centre & Community Management: Designed and implemented a comprehensive Zendesk Help Center, enhancing customer support efficiency and user experience.- Social Media Management:Crafting relevant content and disseminating company updates to our followers, I actively engage in managing our social media presence.- Researching Marketing Trends and Insights:I stay at the forefront of emerging trends by constantly monitoring the marketing landscape, ensuring our strategies remain innovative and effective.- Analysing and Measuring Marketing Performance:By evaluating the outcomes of our marketing efforts, I make data-driven decisions to optimize strategies and enhance overall performance.- Strategic Planning for Growth and Lead Generation:I am actively involved in creating marketing strategies aligned with the company's vision, fostering continued growth and lead generation.- Cultivating a Cohesive Brand Identity:I work diligently to strengthen our brand identity, ensuring consistency and resonance across all channels. Show less

Dublin, County Dublin, Ireland

In my role as an Event Specialist at Platform X, I was responsible for:- End-to-End Event Management: Organising and executing events, ensuring every detail was meticulously planned and executed.- High-Volume Request Management: Efficiently handling a large volume of event requests daily, prioritising and addressing each with precision.- Detail Coordination: Managing event details, swiftly adapting to changes, and ensuring seamless coordination.- Issue… Show more In my role as an Event Specialist at Platform X, I was responsible for:- End-to-End Event Management: Organising and executing events, ensuring every detail was meticulously planned and executed.- High-Volume Request Management: Efficiently handling a large volume of event requests daily, prioritising and addressing each with precision.- Detail Coordination: Managing event details, swiftly adapting to changes, and ensuring seamless coordination.- Issue Resolution: Effectively resolving any issues that arise, ensuring the smooth execution of over 100 meetings and events.- Proactive Needs Assessment: Anticipating and identifying the needs of clients and events, ensuring all requirements are met proactively.- Clear Communication: Maintaining excellent communication with clients and employees, ensuring the best possible experience on Platform X. Show less

County Dublin, Ireland

EllaLink is an advanced submarine cable system directly connecting Europe to Latin America for the first time, reducing latency by 50% between the two continents.In my role at EllaLink, I was responsible for:- Leading Marketing Strategy: Spearheaded the execution of a comprehensive marketing plan to drive brand awareness and engagement.- Creating Inspirational Content: - Developed engaging content documenting the construction of the EllaLink network. For the first time… Show more EllaLink is an advanced submarine cable system directly connecting Europe to Latin America for the first time, reducing latency by 50% between the two continents.In my role at EllaLink, I was responsible for:- Leading Marketing Strategy: Spearheaded the execution of a comprehensive marketing plan to drive brand awareness and engagement.- Creating Inspirational Content: - Developed engaging content documenting the construction of the EllaLink network. For the first time, a global audience could learn how a submarine cable comes to life. EllaLink’s marketing material attracted attention from both private and public, which culminated with extraordinary recognition from senior members of the highest authorities in both the Portuguese Government, the Brazilian Government and the European Commission.- LinkedIn Management: Orchestrated LinkedIn campaigns that resulted in a 1,467% increase in followers- Website Management: Ensured website content was optimised for SEO to maximize visibility and engagement.- Email Marketing Campaigns: Developed and executed email marketing campaigns to nurture leads and engage the audience.- Digital Marketing Reports: Created comprehensive monthly reports detailing all digital marketing activities and their impact.- Brand Exposure Management: Strategically managed brand exposure to enhance impact and awareness at major industry events, in magazines, newspapers, and other media outlets.- B2B Acquisition: Drove B2B acquisition efforts to expand our client base.- Press Communication: Coordinated with journalists and managed press releases, achieving a total of 1,098 clippings in 50 countries across both print and online media, generating an equivalent advertising value of over €6.5 million and reaching approximately 317 million people.By leveraging my expertise in digital marketing, content creation, and strategic communication, I significantly enhanced EllaLink’s global presence and market influence. Show less

Ireland

PurpleTag, recognised as Ireland’s premier shoe shop on TrustPilot, boasts a stellar 98% 5-star rating from customers who applaud the user-friendly website and exceptional service.During my tenure at PurpleTag, my responsibilities included:- Managing Online Content: Enhanced website content focusing on SEO and utilised Google Analytics for improved visibility and performance.- Data-Driven Insights: Created, maintained, and analysed reports across platforms to derive… Show more PurpleTag, recognised as Ireland’s premier shoe shop on TrustPilot, boasts a stellar 98% 5-star rating from customers who applaud the user-friendly website and exceptional service.During my tenure at PurpleTag, my responsibilities included:- Managing Online Content: Enhanced website content focusing on SEO and utilised Google Analytics for improved visibility and performance.- Data-Driven Insights: Created, maintained, and analysed reports across platforms to derive actionable insights for future campaigns and strategies.- Strategic Market Analysis: Analysed customer behaviour, market trends, and best practices to develop effective marketing strategies.- KPI-Focused Marketing: Developed strategies centered on key performance indicators to drive business growth.- Campaign Management: Oversaw end-to-end execution of marketing campaigns from strategy formulation to implementation.- Website Optimisation: Constant improvements in website usability, performance, and mobile-first optimisation using Shopify platform.- Detailed Reporting: Generated comprehensive reports on traffic, conversions, transactions, and revenue.- Research and Trends: Conducted market research to provide insights for informed business decisions.- User Experience Management: Managed user experience and conducted A/B testing for continuous improvement.- Sales-Driven Campaigns: Developed and executed marketing campaigns aimed at achieving sales targets.- Performance Tracking: Tracked and reported business results on a regular basis.- PR Negotiations: Managed public relations to enhance brand visibility.- Creative Content Development: Produced engaging content across the customer journey.- Intern Recruitment and Management: Recruited and supervised interns to support marketing activities.- Innovative Newsletter Strategy: Implemented a new newsletter strategy resulting in an 8x increase in transactions over three years. Show less

Monkey Mob is a dynamic startup specialising in Software Development serving clients worldwide. Co-founding this company with passionate and skilled friends was an incredible journey, where I gained invaluable insights into the process of building and growing a business from the ground up.As the CMO at Monkey Mob, my key responsibilities included:- Creating Brand Perceptions: Developed and implemented strategies to shape and enhance the brand identity and reputation of Monkey… Show more Monkey Mob is a dynamic startup specialising in Software Development serving clients worldwide. Co-founding this company with passionate and skilled friends was an incredible journey, where I gained invaluable insights into the process of building and growing a business from the ground up.As the CMO at Monkey Mob, my key responsibilities included:- Creating Brand Perceptions: Developed and implemented strategies to shape and enhance the brand identity and reputation of Monkey Mob.- Marketing and Business Strategy: Formulated comprehensive marketing plans and business strategies to drive growth and achieve our business goals.- Analysing Competitors: Conducted in-depth competitor analysis to identify market trends, strengths, weaknesses, and opportunities.- Presenting Opportunities Through Market Analysis: Identified and presented new market opportunities through detailed market research and analysis.- Managing Social Media: Oversaw social media strategy and execution to boost online presence.This role allowed me to strengthen my strategic thinking, decision-making skills, and understanding of market dynamics, contributing significantly to Monkey Mob's growth. Show less

Ireland

Responsibilities:- Website revamp, new layout and structure for www.grahamshoes.ie- Determining brand perceptions and reputations- New Concept of Design - Producing exclusive visual identity to Graham Shoes by Photo shooting models and products differentiating the company from its competitors.- Marketing Strategy- Advertising in Magazines and Local Paper- Analysing Competitors- Updating customers through Newsletters using MailChimp- Coordinating Google Adwords… Show more Responsibilities:- Website revamp, new layout and structure for www.grahamshoes.ie- Determining brand perceptions and reputations- New Concept of Design - Producing exclusive visual identity to Graham Shoes by Photo shooting models and products differentiating the company from its competitors.- Marketing Strategy- Advertising in Magazines and Local Paper- Analysing Competitors- Updating customers through Newsletters using MailChimp- Coordinating Google Adwords and Analytics- Often reporting campaigns results - Presenting opportunities through constant market analysis- Managing Social Media: Facebook - Page: Grahams Shoes Show less

Belo Horizonte E Região, Brasil

Kanechom is one of the biggest cosmetic companies in Brazil and during my time working as Marketing Manager I was responsible for:- Brand image- Guide the creative direction to meet the objectives of all publicity and public communications- Website strategy and content- Coordinating national and international fairs and events- Creating promotional campaigns for the sales team- Supplying the national and international sales team with marketing material- Managing… Show more Kanechom is one of the biggest cosmetic companies in Brazil and during my time working as Marketing Manager I was responsible for:- Brand image- Guide the creative direction to meet the objectives of all publicity and public communications- Website strategy and content- Coordinating national and international fairs and events- Creating promotional campaigns for the sales team- Supplying the national and international sales team with marketing material- Managing campaigns and ads for the main national magazines within the advertisement agency- Negotiation with suppliers- Social Media management Show less

Divinópolis Area, Brazil

- Led Production for Major Medical Conference: Spearheaded the organization and execution of the largest medical conference in the Mid-West region of Minas Gerais, collaborating closely with a dedicated team to ensure a successful event.- Editorial Expertise: Served as a reviser editor for the leading newspaper of a prominent company in Divinópolis, overseeing content quality and accuracy during a pivotal period.- Client Support Specialist: Provided exceptional support to… Show more - Led Production for Major Medical Conference: Spearheaded the organization and execution of the largest medical conference in the Mid-West region of Minas Gerais, collaborating closely with a dedicated team to ensure a successful event.- Editorial Expertise: Served as a reviser editor for the leading newspaper of a prominent company in Divinópolis, overseeing content quality and accuracy during a pivotal period.- Client Support Specialist: Provided exceptional support to clients, ensuring their needs were met with professionalism and efficiency.- Administrative Assistant: Assisted in various administrative functions, contributing to the smooth operation of the company and supporting organisational goals. Show less

Postgraduate Degree, Innovation And Enterprise Development - First Class Honours, Postgraduate Certificate

Activities and Societies: - Innovation & Creativity - Opportunity Generation, Recognition & Communication - Enterprise Development I proud.

Certificate In Business Administration, Business, Management, Marketing, And Related Support Services

Ibmec is among the best universities of business in Brazil and I had the privilege to acquire precious knowledge while studying there such.

Diploma, Photography

Certificate In Web Design, Web Page, Digital/Multimedia And Information Resources Design

Certificate In Business, Business Administration And Management, General

Marketing Focused In Cosmetics, Marketing

Independent Coursework

Bachelor’S Degree, Adversing And Comunication