Greg Boyer Email & Phone Number

Richmond Hill, Ontario, CA

Mississauga, ON, CA

Senior strategist and member of the Executive Leadership Team, managed marketing strategy, increased brand equity and driving business growth. Drove key strategic initiatives including brand revitalization, fostered a customer-first mindset, and organizational transformation. Led a team of 25, with oversight for Brand, Loyalty, E-Commerce, Category.

Toronto, ON, CA

Served as a Member of the North American Leadership Team, focused on driving innovation, digital acceleration, and fostering growth across McCain’s entire portfolio of products. Developed the North American shared services model for innovation, marketing strategies, commercial planning, consumer insight and foresight, integrated campaigns, digital.

Toronto, ON, CA

Led the creation and and implementation of the innovation strategy, platforms, and projects for McCain Canada, driving the company’s innovation development through McCain’s StageGate process. Led the market research team with a focus on driving collaboration and partnership with our foodservice and retail commercial teams by synthesizing information into.

Toronto, ON, CA

Led the development and execution of strategic plans designed to drive profitable growth through the development of new platforms and product renovations. Built a network of global contacts to enable a co-creation model of working designed to leapfrog the competition, stabilize the category, and grow market share.

Toronto, ON, CA

Developed and implemented annual operating and long range business plans. Developed segment specific value propositions, media and promotional plans, business performance analysis and portfolio management strategy.

Seattle, WA, US

Developed insights-driven marketing strategy and plans for all coffee categories. Managed the performance and development of a team of 5 direct reports with varied levels of experience and responsibility from Specialist to Manager.

Seattle, WA, US

Responsible for the development and execution of strategy and plans. Directed the development and positioning of new products from concept to commercialization. Ensured marketing message consistency while adhering to brand guardrails across channels, promotions, social media, experiential activations, advertising, PR.

Atlanta, GA, US

Strategic lead for the hot beverage categories at the Vancouver 2010 Winter Olympic Games, focused on developing brand strategy, programs and managing execution at the games.

Airdrie, Alberta, CA

Established collaborative partnerships with local government and community businesses. Acted as company spokesperson, taking part in ongoing Public Relations programs.

Toronto / Sault Ste. Marie, Ontario, CA

Responsible for developing and executing regional and national marketing initiatives across seven brands in five jurisdictions.