Greg Boyer Email and Phone Number
As a Senior Marketing Executive, I drive market share growth, achieve profitability targets, and leverage a customer first mindset to build programs with high impact that future proof an organization. Known for my solutions-oriented approach, creative thinking, and organizational agility, I am a highly innovative and strategic marketer with a proven track record in leadership at the executive level. With oversight for Brand, Loyalty, E-Commerce, Category, Design, Digital Marketing, Insights, and Innovation, I lead critical aspects of strategy development and business transformation to grow a successful brand and drive the business forward. As a decisive leader, I set the vision and culture for highly collaborative teams and cultivate a robust network of agency partners to create the ultimate competitive advantage.
Veradek Inc.
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Head Of MarketingVeradek Inc. Aug 2024 - PresentRichmond Hill, Ontario, Ca
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Vice President (Vp) Marketing And Retail InnovationM&M Food Market 2022 - 2024Mississauga, On, CaSenior strategist and member of the Executive Leadership Team, managed marketing strategy, increased brand equity and driving business growth. Drove key strategic initiatives including brand revitalization, fostered a customer-first mindset, and organizational transformation. Led a team of 25, with oversight for Brand, Loyalty, E-Commerce, Category, Design, Digital Marketing, Insights, and Innovation. Within Parkland Corporation, played a significant future business role in leading technology, ecommerce and business integration. Future growth projects included a focus on market development in Quebec, international, and private label product strategy. -
Vice President (Vp), Innovation & Insights, North AmericaMccain Foods 2020 - 2022Toronto, On, CaServed as a Member of the North American Leadership Team, focused on driving innovation, digital acceleration, and fostering growth across McCain’s entire portfolio of products. Developed the North American shared services model for innovation, marketing strategies, commercial planning, consumer insight and foresight, integrated campaigns, digital marketing – including CRM (Salesforce) usage in marketing. Led a team of 25 reports, including Planning, Innovation, Insights, Digital, Creative Services, and Culinary. -
Director Of Marketing, Insights, Innovation And PlanningMccain Foods 2019 - 2020Toronto, On, CaLed the creation and and implementation of the innovation strategy, platforms, and projects for McCain Canada, driving the company’s innovation development through McCain’s StageGate process. Led the market research team with a focus on driving collaboration and partnership with our foodservice and retail commercial teams by synthesizing information into actionable customer insights that optimize strategies for growth and game-changing innovation platforms.
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Director Of Marketing, FoodserviceMccain Foods 2015 - 2019Toronto, On, CaLed the development and execution of strategic plans designed to drive profitable growth through the development of new platforms and product renovations. Built a network of global contacts to enable a co-creation model of working designed to leapfrog the competition, stabilize the category, and grow market share.
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Senior Brand Manager, FoodserviceMccain Foods 2014 - 2015Toronto, On, CaDeveloped and implemented annual operating and long range business plans. Developed segment specific value propositions, media and promotional plans, business performance analysis and portfolio management strategy.
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Senior Brand Manager, RetailStarbucks 2012 - 2014Seattle, Wa, UsDeveloped insights-driven marketing strategy and plans for all coffee categories. Managed the performance and development of a team of 5 direct reports with varied levels of experience and responsibility from Specialist to Manager. -
Marketing Manager, FoodserviceStarbucks 2010 - 2012Seattle, Wa, UsResponsible for the development and execution of strategy and plans. Directed the development and positioning of new products from concept to commercialization. Ensured marketing message consistency while adhering to brand guardrails across channels, promotions, social media, experiential activations, advertising, PR.
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Marketing ManagerThe Coca-Cola Company 2008 - 2010Atlanta, Ga, UsStrategic lead for the hot beverage categories at the Vancouver 2010 Winter Olympic Games, focused on developing brand strategy, programs and managing execution at the games. -
Marketing ManagerCity Of Airdrie 2007 - 2008Airdrie, Alberta, CaEstablished collaborative partnerships with local government and community businesses. Acted as company spokesperson, taking part in ongoing Public Relations programs. -
Marketing CoordinatorOntario Lottery And Gaming Corporation 2004 - 2006Toronto / Sault Ste. Marie, Ontario, CaResponsible for developing and executing regional and national marketing initiatives across seven brands in five jurisdictions.
Greg Boyer Education Details
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Western UniversityBusiness
Frequently Asked Questions about Greg Boyer
What company does Greg Boyer work for?
Greg Boyer works for Veradek Inc.
What is Greg Boyer's role at the current company?
Greg Boyer's current role is Marketing Executive | People Leader | Strategy Development | Business Transformation | Brand Building | Digital Marketing | Customer Marketing | Marketing Analytics | P&L | B2B and Consumer Expertise.
What schools did Greg Boyer attend?
Greg Boyer attended Western University.
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