• Managed various marketing campaigns and events from reputable advertising agencies and media houses within the United Arab Emirates, GCC and India• Developed campaign plans and strategies to reach target audiences, using brainstorming sessions with a team of marketing professionals and creative team• Led a programme designed to create awareness of the multi-purpose use of NoL Card (NoL Oba’s), a promotion for RTA Government of Dubai• Coordinated the Star TV Middle East Quiz Contest, a school contest developed by STAR TV ME Network, involving 390+ schools and eventually 9 teams competing in 14 television episodes • Delivered a human rights awareness campaign for Community Development Authority (CDA) Government of Dubai, requiring mass media, teaser and reveal campaigns• Spearheaded the Mafatlal Group ‘Kara presents New Year Bash 2012’ in RAK, a beachwear fashion show to increase brand awareness in the GCC and MENA market• Independently authored and launched ‘Metro in Numbers’ book documenting the ninth birthday of the Dubai Metro in the form of iconic tickets• Led and delivered numerous special projects, including ‘Year of Faith – Letters to Holy Father’ book, the first of its in kind in the world• Contributed launch and advertising expertise for a book in progress ‘Branding & Indian Food Gatha’ for the Vidarbha Orange Group as part of Skill India• Conceptualised a specialist book focusing on the ‘History of Indian Military’ for Madhya Pradesh Tourism• Proposed and developed a ‘safe selfie point’ for 2 major tourist attractions in central India for Indian Railway Diamond Junction and Zero Miles Pole centre of India in Nagpur-MS

Business development , Media liaising , Campaign planing

Managing daily operations of the agency with an annual revenue reaching Rs. 20 Million. Assumed responsibility for foresight planning & development of agency & client, administration and P & L performance.• Spearheaded start-up operations. Recruited, trained and motivated employees for agency’s operation.• Presented all creative and campaigns to Tetra Pak and conducted weekly status meetings in order to expedite campaign and media/PR related approvals.• Studied and evaluated effectiveness in order to focus on most rewarding approaches.• Supervising entire campaign for clients. Foreseeing and planning for new brands. Provided direction for new clients pitch.• Designing and printing of various marketing and technical collateral, manuals required by factory, also supporting in various major printing requirements likes news letters, brochures and reports.Clients of repute & accomplishments:• Planning of major event for TETRA PAK Factory Inauguration in Jan-1997 Pune - India followed by Tetra Flexible Factory inauguration in Feb-1997. • Promotions for JUMPIN juice - Godrej Foods.• Supervised Sampling promotions for juice drink - Jolly Jelly in metro cities of India.• Modeled unique invitation concept for product launch YO-FROOTI (Rip-zip-sip) by Parle Agro. • Launch and Promotion of Cocosip & Cocodelite - Regent Agro - Hyderabad – India (product in Tetra Pak).• Responsible for design and installation of memento on the occasion of the Celebration of 100 million packs delivered by Tetra Pak India within a record time.• Worked on an idea to preserve the first pack produce by the Tetra Pak Plant India.• Organized Nationwide Conference in PUNE for - PIAGGIOGREAVES (Italian JV) for Distributorship of three Wheeler diesel auto in 1998.