Director - Concepts And Publications
Current• Managed various marketing campaigns and events from reputable advertising agencies and media houses within the United Arab Emirates, GCC and India• Developed campaign plans and strategies to reach target audiences, using brainstorming sessions with a team of marketing professionals and creative team• Led a programme designed to create awareness of the multi-purpose use of NoL Card (NoL Oba’s), a promotion for RTA Government of Dubai• Coordinated the Star TV Middle East Quiz Contest, a school contest developed by STAR TV ME Network, involving 390+ schools and eventually 9 teams competing in 14 television episodes • Delivered a human rights awareness campaign for Community Development Authority (CDA) Government of Dubai, requiring mass media, teaser and reveal campaigns• Spearheaded the Mafatlal Group ‘Kara presents New Year Bash 2012’ in RAK, a beachwear fashion show to increase brand awareness in the GCC and MENA market• Independently authored and launched ‘Metro in Numbers’ book documenting the ninth birthday of the Dubai Metro in the form of iconic tickets• Led and delivered numerous special projects, including ‘Year of Faith – Letters to Holy Father’ book, the first of its in kind in the world• Contributed launch and advertising expertise for a book in progress ‘Branding & Indian Food Gatha’ for the Vidarbha Orange Group as part of Skill India• Conceptualised a specialist book focusing on the ‘History of Indian Military’ for Madhya Pradesh Tourism• Proposed and developed a ‘safe selfie point’ for 2 major tourist attractions in central India for Indian Railway Diamond Junction and Zero Miles Pole centre of India in Nagpur-MS