Director, Product Activation And Monetization
Current- Lead development of programmatic channel by defining product roadmap and driving refinement of measurement capabilities and network health resulting in 50%+ increase in programmatic revenue YOY- Built and streamlined first-party/third-party measurement offering (AQ, script lift) used to launch the first programmatic measurement analysis that PatientPoint has performed- Developed targeting capabilities that better incorporate health data (NPI, specialty, AQ, script writing)- Created programmatic forecasting tools that reduced turnaround time (days to hours) and increased accuracy resulting in significant decline in underdelivery- Implement header bidding and other network improvements to increase supply (40% increase in requests)- Partner with pricing team to maintain parity across disparate pricing models- Ensure data accuracy by conducting routine audits with analytics- Work with engineering to troubleshoot network outages/delivery issues and develop monitoring tools- Support sales in defining programmatic sales strategy so that it complements existing direct offering
