- Lead development of programmatic channel by defining product roadmap and driving refinement of measurement capabilities and network health resulting in 50%+ increase in programmatic revenue YOY- Built and streamlined first-party/third-party measurement offering (AQ, script lift) used to launch the first programmatic measurement analysis that PatientPoint has performed- Developed targeting capabilities that better incorporate health data (NPI, specialty, AQ, script writing)- Created programmatic forecasting tools that reduced turnaround time (days to hours) and increased accuracy resulting in significant decline in underdelivery- Implement header bidding and other network improvements to increase supply (40% increase in requests)- Partner with pricing team to maintain parity across disparate pricing models- Ensure data accuracy by conducting routine audits with analytics- Work with engineering to troubleshoot network outages/delivery issues and develop monitoring tools- Support sales in defining programmatic sales strategy so that it complements existing direct offering

- Lead client meetings to identify and resolve campaign issues by liaising between agencies and internal teams as well as providing recommendations based on ad ops background as a media trader- Supported campaign pacing/performance by outlining best practices, delivery analysis, bid request analysis and technical troubleshooting (primary contact for clients that spent $18.6M in DI DSP in 2021)- Queried data with ops team via SQL when frontend data insufficient- Drove product development and adoption by translating client feedback to product team and educating clients on new product releases- Resolved technical issues by identifying/replicating platform bugs and working with engineering to correct (250+ tickets filed and resolved)

- Forecasted potential budgets via test campaigns and monitoring bid requests- Launched/optimized desktop, mobile, tablet, and OTT campaigns on VideoAmp DSP and Beeswax DSP- Created custom linear television segments via VA platform- Delegated campaign builds and QA to offshore team- Managed viewability and brand safety metrics via verification partners such as Moat, DV and IAS- Performed data analysis with SQL queries via DataGrip- Used HTML/Javascript understanding to resolve tag and macro issues

- Launched/optimized display and video campaigns exceeding client KPIs- Managed viewability and brand safety metrics via verification partners- Launched/optimized CPA-focused campaigns