Strategic marketing for brands, including campaigns, creative and graphic direction, UX, eCommerce, music, digital marketing, and consulting.

Develop strategy and sponsorship packages for Virtual, On-Site and Drive-In Events for Norsan Media division (TV, Print, Social Media and Radio) for the Sales Department. Including pricing, product offering, logistics, negotiation with venues, production, promotion and marketing. Worked in projects with clients such as NBA Hornets, Bank of America, BCBC, PNC Bank and NC Education Lottery.

eCommerce project developing websites for online sales at Prime Meats (consumer goods processor and distributor). Including Marketing Strategy, coordination of logistics, shipping, inventory, front and back-end platform development (Shopify-SAP-Click2Sync), pricing, design, packaging, product shots and mix, UX and agencies. Ongoing plan implementation for consumers awareness and engagement to increase conversions and ROAS.

• In charge of technology projects for the Brand Marketing department, mainly brand applications.• The main purpose of the position is to keep consumers engagement through the apps.o Strategy: augmented reality, games, auctions, trivias, campaigns• Worked in Money Ball Baseball and World Cup campaigns with Tecate

Marketing strategies for leading brands in Homecare categories.Market information analysis: Nielsen, Kantar World Panel, ISCAM, Euromonitor.Marketing campaigns/actions: Digital, Trade, Innovation, Concepts, Design, Branding, Naming, Pricing.Budget management: SAP, TPM

Responsible of leading all territories for the Coca Cola’s bottler account.

In charge of Coca-Cola’s bottler account providing BTL marketing services including event, guerrilla, trade, stands and displays for border territories and northeast regions.o Worked in campaigns such as Share a Coke, Fresca’s relaunch, “Los Alentadores” Soccer Movement, Super Bowl, Christmas and Coca-Cola Bears.o Collaborated in projects with Coca Cola, Sprite, Fresca, Joya, Del Valle, Fuze Tea and Ciel beverage brands.o Administrated Plan Samplings of different brands.o Daily tasks consist of working with the design and production teams for creative direction to meet client objectives, constant communication with users, developing sale strategies and follow up reports.

Assisted in internal event planning, with the purpose of gathering insights for creating a new Sport Marketing manual.o “Brainstorm” event in baseball stadiumo “Coca-Cola’s Bottle Tour”Implemented multiple activations in sport events, mostly for soccer stadiums and tennis and golf tournaments, to create brand image and awareness in consumers through experiences.o Powerade stand in “Abierto de Tennis Monterrey”o Zappar (augmented reality) experience in Coca Cola stadium glasseso “Coca Cola Lounge Club” in Rayados of Monterrey stadiumPerformed negotiations and build relationship with suppliers.o Golf kitso Glasses for stadiumso Printing services