After 20 years in the corporate world, Adam jumped ship and founded a new start-up called Stylematch, an interactive fashion solution that empowers consumers with a new way to engage and shop fashion.Adam has a vision the fashion industry can leapfrog others, but not without new entrants challenging the status quo. This was his impetus to leave a comfortable career and start something he was passionate about... #fashion-techAs a frustrated consumer and being inspired by meeting many successful entrepreneurs around the world, Adam put his creative brain to work and developed the first mobile 'Virtual Change Room' for the fashion industry, featuring Augmented Reality technology. The Stylematch App empowers consumers to TRY-ON items to see how they look before making a purchase. Users can also digitize their closet, create outfits, shop and share with friends.Stylematch is also a leading fashion portal featuring over 6000 brands, the world's largest Flash Sales centre and a 'Shop The Look' fashion wall offering shop-able UGC street-style looks - another industry first.Formerly an Executive Director of Ernst & Young Melbourne where he managed, among other things, the Entrepreneur of the Year program. Adam has more than 20 years experience of IT software and services, consumer analytics, consulting and business development across a broad range of industries. Adam likes to partner with people who also have a vision to be big, bold and do things differently. "If things are not failing, you are not innovating enough" (Elon Musk). Adam welcomes connecting with others in fashion-tech, digital and retail - so long as they operate with a glass half full mentality.Specialties: "all-rounder"... business & commercial development, sales & marketing, general management, m-commerce, web services, strategic planning, digital media, social media.