- Secure top-tier celebrity and influencer talent for brand partnership opportunities on behalf of clients including PepsiCo, eBay, Oreo, Nestlé Health, L’Oréal, TJX, Allergan, Pfizer, Abbott, and more.- Spearhead the celebrity procurement process top to bottom including ideation, talent outreach, contract negotiation, production logistics, and social media execution.

– Directed all talent and influencer wrangling, relations and booking across all print and digital editorials with both emerging and top tier artists, actors and celebrity talent during pre-production and while on set– Secured talent for print and digital covers, fashion spreads, dynamic video content and branded events– Organized daily meet and greets with up-in-coming and top tier talent to establish and maintain relationships with high profile celebrity agents, managers, publicists and label executives– End-to-end lead on global influencer marketing initiatives, casting, pitching and activating influencer & celebrity talent for clients such as Google, Burberry, Campari America, Neiman Marcus, Target and American Express– Acted as a point of contact between account manager and talent to streamline talent requests and manage client expectations – Led all social media and video strategy for PAPER Magazine, papermag.com and PAPER’s in-house creative agency, increasing PAPER’s social footprint by over 900% (+1.1 million fans)– Oversaw the creation, production and casting of 100+ pieces of video content establishing PAPER’s online video presence, including editorialized teasers, a live concert series and weekly web series starring celebrity and digital influencer talent– Developed impactful social content strategy, executing viral digital and video content launches featuring Rihanna, Jennifer Lopez, Nicki Minaj, Christina Aguilera, Zayn Malik, Katy Perry and Mariah Carey, ultimately driving millions of social engagements and billions of press impressions– Executed a robust social video distribution strategy for PAPER’s original video programming yielding over 30MM video views across YouTube and Facebook

-Wrote and produced digital content for ABC comedy and reality series including The Godlbergs, Modern Family, Repeat After Me, Dancing With The Stars and The Bachelor-Produced and edited an on-air spot for The Goldbergs that aired nationally during The 87th Academy Awards-Developed digital and on-air marketing launch material for Repeat After Me; a hidden camera show produced by Ellen DeGeneres-Spearheaded a special project for Bob Iger, CEO of The Walt Disney Company, where I compiled clips featuring empowered female characters throughout ABC's comedy, reality and drama series

- Developed a national broadcast media list including over 300 major news outlets using MyMediaInfo and Vocus PR software for clients in the Consumer, Technology and Sports markets- Worked the media tent at the Head Of The Charles, the world’s largest rowing event, alongside members of the press from major media outlets- Compiled all major print and digital coverage clips and developed a full recap of all placements

- Coordinated with talent and marketing teams to create and update a weekly content calendar- Conceptualized a social media plan including fan engagement across Facebook, Twitter and Instagram for a national live event on Ellis Island featuring Ed Sheeran- Developed the second annual digital corporate media kit; integrating a brand refresh and updated features

- Managed a team of ten marketers responsible for all marketing and public relations efforts for the largest student- run award show in the nation- Created a promotional web series highlighting students’ unique talents to create social buzz on and around campus- Promoted via social media, campus communication platforms and the EVVY Awards YouTube channel (Clips below)

- Spearheaded the development of the inaugural digital corporate media kit which was published under the "Advertise With Us" section in all 24 CBS Local market sites and national digital properties- Contributed to ad sales strategy around key CBS Local tent poles and events including the GRAMMY Awards and the first ever SPF concert featuring Robin Thicke, Jason Derulo and Sammy Adams- Collaborated on custom advertising solutions across the CBS Local pillars: CBS Local, Radio.com and Fan Sports Live