Accountable for redefining the digital experience for members who want to interact with UHC. Requires deep understanding of UCaaS competitive landscape, partner capabilities (e.g. LivePerson, Genesys, SalesForce, etc) and relevant technical capabilities (e.g AI, Chatbots, LLMs, Apple Business Chat, RCS, SMS/MMS, etc). Requires championing the product and influencing across a large matrix organization.• Developed a multi-year Product Vision, Product Strategy & secured the necessary investment.• Scaled the messaging product across all UHC segments to yield a radically transparent experience across a customer’s lifecycle, while driving material financial benefit.• Lead Product, Design and Engineering to introduce conversational chatbots that drove financial value.• Championed digital transformation with engineering to adopt LeSS product development framework – yield improved speed to market.• Designed messaging product organization and scaled team to meet the demands of our digital customer.

Accountable for setting up a new business within T-Mobile targeting the UCC market in B2B2C space. This required a critical focus on strategy and on large scale change management to achieve a software development structure. • Developed a v1 product: the world's largest mobile cloud PBX that leverage RCS messaging.• Converted telco billing platform into a SaaS billing platform.• Lead functional alignment with a new data driven approach: funnel management, revenue, utilization, churn, etc. • Developed necessary teams from the ground up to deliver on the product (e.g. Cust Success, GTM, NPI, Tech Ops, etc)• Lead independent technical teams to follow an approach of working together on a SaaS business that delivered on a common product backlog focused on: Mobile Apps, Desktop Apps and Admin Portals.

Lead the product life-cycle management of T-Mobile products. Including digital UX design, product engineering and bringing all promotions to market.• Introduced and managed the life-cycle of segmented products like: International, Simple Global, Military One, 55+, etc.• Gained stakeholder support & implemented ~$40MM Capex roadmap for subscription capabilities.• Lead enterprise Go To Market for iPhone -10th anniversary year. Created significant UX changes to simplify purchase experience.• Lead product operations and go-to-market for all new promotions and products.• Scaled an analytics and insight team that supported product and operations.

Lead the retained revenue plan, direct to consumer marketing and product management of all prepaid brands. Deep understanding of subprime credit segments and machine learning required to deliver results. • Lead Smartphone Equality subprime credit product that delivered incremental subscriptions and product conversion, without increasing bad debt.• Designed Fintech phone lending product for subprime consumer segment on MetroPCS brand.• Design & develop Tourist product that delivered new revenue against 75M+ US tourists population. Delivered ultra-simple user experience.• Automated Marketing through AI, ML models. Product management & Marketing around areas of business analysis, behavior signals, prediction of revenue generating opportunities and content creation.• Lead all customer base marketing activities to drive revenue growth and retention.

Accountable for delivery of annual revenue and loyalty objectives for >$10B Consumer business. Development and execution of business unit programs centered around: product enhancements, user experiences and promotional strategies for existing customers. Responsible for staff of ~40 employees.• Modified product strategy for Advantage B2B program that yielded millions of incremental margin.• Simplified portfolio of subscription products to deliver cost reduction across functional teams.• Established and led organization to deliver on product attach rates that secured annual revenue targets. • Introduced Data Stash product that drove incremental revenue and attach rates.• Managed and drove marketing plans to increase adoption of T-Mobile wireless router. Results yielded improved customer retention.

Accountable for driving upgrade products & marketing programs for 20M customers focused on Consumer segment. Lead a staff of 10+ employees.• Developed & Launched JUMP! product that enabled customers to get a new phone anytime. • Lead the investment in promotions targeting customers to upgrade their phones. Programs resulted in significant improvements in customer experience. Imagine the customer value created when they get a phone that works better on the network.• Lead program designed to simplify pricing for our customers by abolishing overages - greatest industry pain point.

Accountable for Marketing and Capex budget decisions to meet revenue and loyalty objectives for Verizon business unit. • Lead the business unit’s CRM Marketing strategy that drove incremental conversion rates & revenue.• Accountable for the Marketing Tech platform & tools. Including the building of a Life Time Value (LTV) model and necessary machine learning models.• Defining best-in-class customer experiences (UX design) for product portfolio.• Growing a points based loyalty program through acquisition and member engagement.• Marketing to existing customers across multiple digital & non-digital channels: Email, Online, Social, Direct Mail, OTM, SMS, etc. • Coaching & developing a multi-level team of senior managers.

Accountable for formulating and implementing all aspects of a wireless product strategy targeting large Enterprise customers.• Lead a team of Sr. Product Managers to launch revenue generating products in the B2B2C space. • Deeply listened to customers and lead UX, Engineering and Operations to create a competitive advantage as a product innovator. Areas of innovation: SMS & MMS fulfillment, GPS, mobile app development and more.• Lead all cross-functional go-to-market activity that ultimately delivered new revenue streams.

Product Management - Lead UX Design, Engineering teams, Marketing, Finance and Operations to deliver against compelling roadmaps. • Lead the introduction of the 1st camera phone (and MMS) that drove to the outpacing of digital camera sales• Championed and delivered one of the first SMS Product Marketing campaigns in the US.Account Management - Accountable for negotiating business terms with Enterprises in Fortune 100 companies. • Managed some of the company’s largest revenue generating accounts. Gained contract renewals, grew accounts and was part of team to gain new customers.• Required strong communication, relationship building & negotiation skills (including C-Level)