I lead the development/implementation of all creative projects and was responsible for the overall quality of the work produced. Established, maintained and evolved the creative vision and tone that executes brand communication strategy for all managed brands. Lead the creative team and provide strategic vision championing the brand internally and externally. Oversee and develop the visual aesthetic of all marketing materials and assets. Developed presentations that show the development of product concepts.

I truly love what I do (branding/marketing). I also love creating long-lasting relationships that continue beyond the project. I create comprehensive and highly effective B2C & B2B branding, marketing, advertising, event and/or promotional campaigns and executions that meet the goals set. I take the initiative to ask questions and do whatever-it-takes to get the job done. With digital technology paving the way of the future, the need to stand out visually has become more essential than ever before. I have been a graphic designer for many moons (over 15 years!), and oh so lucky to have been involved in projects for a wonderful variety of clients.• Our scope of work includes art direction, brand identities, publications, exhibitions, signage, packaging, and digital. • We offer a full range of services, and take a detail oriented approach, giving attention to every aspect of each design project, from paper choice to materials used.• We produce promotional materials by developing comprehensive presentation approaches.

• Assisted in the development of the look and feel for a brand new store for Kroger Enterprise: Kroger Marketplace• Conceptualize and design Kroger Marketplace weekly advertisements using InDesign• Ensure creative continuity within all divisional work • Art directs photography and oversees photo shoots to create effective images within budget for both Kroger & Fred Meyer• Communicates expectations & standards to photographers & stylists to make sure that expectations are met• Assists with training of designer and production artists• Builds ads and collateral accurately from inception and ensures our advertising principles are adhered to• Produce in-house designs and displays for Fred Meyer & Kroger Enterprise stores• Communicate with merchant and Marketing Manager about strategic direction and new business for Kroger

• Assisted in layout of weekly ads• Create silhouettes, drop shadows and color corrections using Photoshop• Prepared files for outside vendors and Fred Meyer intranet• Corrected and digitally enhanced photographs

At Signed & Sealed I re-branded the store's image by using the existing logo, but changing the design of all printed materials along with the POS in store to make a cohesive package. I created custom wedding invitations for clients, and worked with small corporations on their promotional items, invitations and printed business needs.

While working at Tumbler, I created their press releases, in-house catalogs and worked heavily in Illustrator to re-draw artwork. I also created their engineer drawings in Illustrator.