Lera Zelenaya Email & Phone Number

• Leading the development of 10 educational products, improving course quality, student and teacher engagement through strategic updates and feedback integration.
• Implemented a comprehensive feedback system for courses, integrating student and team insights to drive continuous content and processes improvement.
• Initiated a high school outreach program, conducting market analysis, defining business requirements, and developing a content and engagement roadmap.
• Leading the implementation of LaTeX as a company-wide tool for presentations, identifying user needs, managing stakeholder engagement, and overseeing a cross-departmental team
• Reviewed and refined dozens of educational materials, ensuring content accuracy, clarity, and engagement
• Actively contribute to community of product managers in the company: help define core competencies for product managers, initiate experience-sharing sessions and mentor junior colleagues

• Led strategic initiatives that resulted in a 10% increase in revenue by implementing on-site acquiring and implementing successful experiments. And improved user retention by 15 percentage points through improved.
• Collaborated with the design team to develop a new visual language for in-app messages - resulting in increased user retention.
• Managed a new web team. Built a process of regular releases, work with stakeholders, backlog prioritization for the team.
• Initiated and launched a project to reduce technical and financial costs for generating complex messages.
• Participated in creating creative content for social media and events (Mental Health Month) - retaining current users and attracting new ones.

Russia

• Reducing the onboarding time for psychologists from two months to two weeks through automation and optimization of processes.
• Introduced monitoring of clients’ churn metrics after the first session and organized work with psychologists with lower performance.
• Collaborated with the marketing department to launch an experiment for attracting psychologists to the service for the first time for the company.
• Conducted interviews with 15+ psychologists, conducted a survey of hundreds of service psychologists, analyzed the profile of service psychologists and determined the competitive advantages of the service (why.
• Initiated and began creating a knowledge base for the service's psychologists.
• Identified inefficient points in text communication, developed and tested hypotheses to increase conversion from email to the first session.

St Petersburg, St Petersburg City, Russia

• Managed web development courses (https://htmlacademy.ru/courses) and led cross-functional teams (authors, experts, developers, designers).
• Reduced the development process of courses (https://htmlacademy.ru/courses) from 2.5 months to 3 weeks, while improving product quality. Established a clear and transparent trainer development process.
• Released 13+ courses with an average pass rate of over 70% and an average user rating of 4.6 (out of 5).
• Learned PHP, designed and launched a beginner-friendly PHP trainer in the browser, developed the product's functionality. Company did not have PHP trainers before.
• Conducted more than 10 AB tests to improve course completion and user retention. Found the aha-moment of the courses.
• Initiated and managed the creation of a server for remote testing of courses, which helped the company maintain the quality and speed of product development during the pandemic.

St Petersburg, St Petersburg City, Russia

• Responsible for the content of web development courses (HTML, CSS, JavaScript), for the regular release of new courses and updates of old ones (https://htmlacademy.ru/courses).
• Created 15+ courses (https://htmlacademy.ru/courses) with an average pass rate of over 70% and an average user rating of 4.6 (out of 5).
• Developed guidelines for assessing the quality of texts and code in the product.
• Initiated the formation of a team of authors. Prior to this, authors worked autonomously without a team and rarely shared their experiences with each other.
• Initiated a process of user testing of courses to collect feedback and improve the quality of the product.
• Created scripts and appeared in 15+ educational videos for HTML Academy students.

St Petersburg, St Petersburg City, Russia

• Supported online courses on web development. I started out as a junior specialist and in 7 months grew into an author of web development courses.
• Successfully supported 5 streams of web development courses (https://htmlacademy.ru/intensive).
• Conducted more than 20 interviews for mentors for the basic JavaScript course.
• Acted as a mentor for students in the basic JavaScript course.
• Wrote scripts, recorded, and edited over 10 educational screencasts used in courses for several years.
• Created 15 interactive educational demonstrations from scratch for the web development courses.