Lera Zelenaya Email & Phone Number

Saint Petersburg, Ru

• Leading the development of 10 educational products, improving course quality, student and teacher engagement through strategic updates and feedback integration.• Implemented a comprehensive feedback system for courses, integrating student and team insights to drive continuous content and processes improvement.• Initiated a high school outreach program, conducting market analysis, defining business requirements, and developing a content and engagement roadmap.• Leading the implementation of LaTeX as a company-wide tool for presentations, identifying user needs, managing stakeholder engagement, and overseeing a cross-departmental team• Reviewed and refined dozens of educational materials, ensuring content accuracy, clarity, and engagement• Actively contribute to community of product managers in the company: help define core competencies for product managers, initiate experience-sharing sessions and mentor junior colleagues

• Led strategic initiatives that resulted in a 10% increase in revenue by implementing on-site acquiring and implementing successful experiments. And improved user retention by 15 percentage points through improved onboarding, programs for people with depression and burnout.• Collaborated with the design team to develop a new visual language for in-app messages - resulting in increased user retention.• Managed a new web team. Built a process of regular releases, work with stakeholders, backlog prioritization for the team.• Initiated and launched a project to reduce technical and financial costs for generating complex messages.• Participated in creating creative content for social media and events (Mental Health Month) - retaining current users and attracting new ones.

Russia

• Reducing the onboarding time for psychologists from two months to two weeks through automation and optimization of processes.• Introduced monitoring of clients’ churn metrics after the first session and organized work with psychologists with lower performance.• Collaborated with the marketing department to launch an experiment for attracting psychologists to the service for the first time for the company.• Conducted interviews with 15+ psychologists, conducted a survey of hundreds of service psychologists, analyzed the profile of service psychologists and determined the competitive advantages of the service (why psychologists choose Yasno). We used this information to attract and retain psychologists.• Initiated and began creating a knowledge base for the service's psychologists.• Identified inefficient points in text communication, developed and tested hypotheses to increase conversion from email to the first session.

St Petersburg, St Petersburg City, Russia

Managed web development courses (https://htmlacademy.ru/courses) and led cross-functional teams (authors, experts, developers, designers).• Reduced the development process of courses (https://htmlacademy.ru/courses) from 2.5 months to 3 weeks, while improving product quality. Established a clear and transparent trainer development process.• Released 13+ courses with an average pass rate of over 70% and an average user rating of 4.6 (out of 5).• Learned PHP, designed and launched a beginner-friendly PHP trainer in the browser, developed the product's functionality. Company did not have PHP trainers before.• Conducted more than 10 AB tests to improve course completion and user retention. Found the aha-moment of the courses.• Initiated and managed the creation of a server for remote testing of courses, which helped the company maintain the quality and speed of product development during the pandemic.• Built a knowledge base for authors (still in use by new authors).• Hired and raised a strong author to replace me as the author.• Organized the team’s autonomous work on courses without my active participation, involving me only to solve complex issues.• Developed and launched a new product, "JavaScript Projects for Training" (https://htmlacademy.ru/projects). Designed 8 projects, managed the development processes, and launched sales. Conducted the first round of user interviews, improving the product.• During the week I managed the company’s Telegram channel, the company earned more than 220,000 rubles from my posts.

St Petersburg, St Petersburg City, Russia

Responsible for the content of web development courses (HTML, CSS, JavaScript), for the regular release of new courses and updates of old ones (https://htmlacademy.ru/courses).• Created 15+ courses (https://htmlacademy.ru/courses) with an average pass rate of over 70% and an average user rating of 4.6 (out of 5).• Developed guidelines for assessing the quality of texts and code in the product.• Initiated the formation of a team of authors. Prior to this, authors worked autonomously without a team and rarely shared their experiences with each other.• Initiated a process of user testing of courses to collect feedback and improve the quality of the product.• Created scripts and appeared in 15+ educational videos for HTML Academy students.• Wrote 10+ educational and promotional articles for the company's blog.• Participated in various marketing activities for the company (live-streamed games and trainer walkthroughs on Twitch, engaging with the audience).

St Petersburg, St Petersburg City, Russia

Supported online courses on web development. I started out as a junior specialist and in 7 months grew into an author of web development courses.• Successfully supported 5 streams of web development courses (https://htmlacademy.ru/intensive).• Conducted more than 20 interviews for mentors for the basic JavaScript course.• Acted as a mentor for students in the basic JavaScript course.• Wrote scripts, recorded, and edited over 10 educational screencasts used in courses for several years.• Created 15 interactive educational demonstrations from scratch for the web development courses.• Provided customers’ feedback to and worked cross-functionally with engineering and product teams to help shape what the product looks like.• Identified, reproduced, and documented bugs for engineering teams.• Verify and update internal training and troubleshooting documentation.• Work closely with product and engineering teams to guarantee the quality of our product.• Created and maintained documentation (test cases, checklists, guides, manuals).