Greenly Lu Email & Phone Number

Shanghai, China

Shanghai, China

I was the first employee for Design Bridge Shanghai. Partnering with the creative lead, we built a team from 2 to over 20 in 2 years time and ground the incredible business achievement with both multi-national and domestic leading brands in China market, with variety of different industries and wide-range of offerings. P&L management.Clients: Alcohol.

Labbrand is a leading China-Originated Global Brand Consultancy for more than a decade, with the full in-house Research, Strategy, Naming, Design and Digital capability.- Reporting to CEO- Greenly is responsible for business development, client relationship building, and design team management. Working with internal interdepartmental team, to provide full.

- Reporting to President of LPK International.- On the operation level, My responsibility includes: 1) Office head for LPK China to manage all the staff and lead the office development. 2) Leader of China operation and being connected with the rest of the global operation leadership team from Cincinnati, Singapore, London and Geneva. 3) Financial.

- Report to President of LPK International.- Manage Pringles, Whisper/Always, Pampers, Rejoice, Camay, Olay (Proctor and Gamble) branding design in Greater China/Asia region.- Presentation to Regional Design team, Regional brand team, Regional decision maker and Global President.- In-depth understanding of the Design Process including conceptual design.

- Supervising 1 AM 1 AE, reporting to Business Director (American).- Involving in national wide qualitative and quantitative research/consumer in-depth understanding and ideation workshop.- Core communication idea & holistic touch point innovation. - Supervising suppliers including TV / Print / In-store production and PR/event/interactive agency..

- Supervising 1 AE & 1 Trainee, reporting to Account Director on business part and report to Business Director on strategy part- Helping to prepare marketing strategy and annual communication plan.- Proposing and supervise the consumer survey and marketing event.- Strategic thinking and proposal writing- Involving into consumer research, brand positioning.