Michelle Mayther Email and Phone Number
I'm a Fractional Chief Marketing Officer (CMO) with over a decade of leadership experience in marketing, specifically serving B2C impact-focused brands. I thrive on the challenge of creating sustainable marketing systems for teams that continue to increase profit, without compromising the ethos and values of the business or organization.In addition to being a Fractional CMO, I'm a Speaker & Educator in the sustainable marketing space. I founded and created The Green Marketing Academy, a platform that educates marketing professionals and teams on adopting sustainable, inclusive and ethical marketing strategies and practices.
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Director Of MarketingRedwood OutdoorsKirkland, Wa, Us
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Fractional CmoPurpose & Profit Cmo Jan 2023 - PresentFractional CMO services for impact-focused B2C brands on a mission to scale their impact and profit. Based in Seattle, Washington. Serving Clients Worldwide. -
Fractional Chief Marketing OfficerRainier Outdoor Jul 2024 - PresentTukwila, Washington, Us -
Fractional Chief Marketing OfficerMade In Washington Jan 2023 - PresentSeattle, Wa, UsI lead and manage the marketing strategy and team for Made In Washington's e-commerce channel along with assisting with the strategy on their retail side. -
Founder And EducatorThe Green Marketing Academy™ Jun 2021 - PresentSeattle , Wa, Us -
Vice PresidentWashington B Corp Collective May 2024 - PresentIn a volunteer capacity, I serve as the VP for the Washington B Corp Collective.By creating a collective of businesses who want to do good in the world, Washington B Corp Collective seeks to educate and support business as a force for good. Proving that being a good business is good business.Values:- We will build community around the B Corp mission.- We will share knowledge about how to do better business.- We agree to amplify the B Corp message whenever we can. -
Owner And Creative DirectorMinty Made Jan 2019 - Jan 2024Led a full-service design and marketing studio that specializes in brand strategy, visual branding, website and marketing strategy and support. -
Events & Marketing Manager (Volunteer)Seattle Zero Waste Oct 2021 - Dec 2022Seattle Zero Waste was created by passionate zero wasters with the goal of bringing like-minded people together. Working as a zero waste community, we can share sustainability tips and tricks, expand our ideas for reducing waste, and have a stronger voice as we vote with our dollar. -
Director Of Marketing & OutreachAnew Feb 2019 - Dec 2020Tukwila, Washington, UsANEW improves people’s lives by providing quality training, employment navigation and supportive services leading to successful family wage careers. -
Key Account Manager- ElectricalHilti North America Jan 2017 - Feb 2019Plano, Texas, Us -
Western Regional Sales ManagerTextron Jun 2016 - Dec 2016Providence, Ri, UsEffectively manages and coordinates all sales activities in the Western Region. Identifies new business opportunities to drive growth in key accounts and through key distribution partners. -
Global Product ManagerTextron May 2014 - Jun 2016Providence, Ri, UsManages a network test set product line comprised of equipment for global Tier 1 telephone and cable t.v. operatorsAccomplishments•Increased largest product line by 27% year-over-year in 2015•Increased profit margins by 10% in 2015•Secured purchasing approval of DSL network testing equipment with every major telecom provider in the U.S within the first 12 months•Develops products with customer-driven requirements high-technology industry and develops business cases for new products based on strong customer relationships and market data
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Marketing And Communications ManagerTextron May 2013 - Aug 2014Providence, Ri, UsManaged the annual marketing budget and was responsible for coordinating and executing all international marketing plans for the Communications teamAccomplishments•Successfully launched and managed three promotions that produced $507k in additional product line sales•Planned and coordinated participation in six national and two international trade shows•Managed an annual media budget through value-added sales promotions and advertisements
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Product ManagerSanta Barbara Design Studio Aug 2012 - May 2013Successfully managed a gift ware product line sold primarily through B2B channels Accomplishments•Managed two of the top-selling product lines and grew sales 35% in Q1 2013•Engaged in research and development projects to gather and evaluate industry trends•Prepared trade show displays, email, and direct marketing to sales reps and customers -
Marketing AssistantUniversity Glen Corporation Oct 2010 - Oct 2012Assisted the executive team in logo design, marketing materials, web development, and was responsible for coordinating all digital collateralAccomplishments•Created the Student Union Logo for California State University Channel Islands•Designed logos and branding for several annual campus events•Developed marketing materials for programs and events •Managed promotional and marketing campaigns•Wrote several press releases for university publications•Managed and maintained social media marketing on Facebook, Tumblr, etc.
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Academic Writing TutorUniversity Writing Center Aug 2009 - May 2012Camarillo, Ca, Us•Assisted students through writing, drafting, and editing processes•Reviewed and assisted English Faculty in grading final student writing portfolios -
Student InternHeritage Sign Co Jun 2010 - Oct 2010•Designed logos and other marketing materials for several clients•Participated in weekly critiques of digital media•Gained valuable knowledge and experience of print based media and screen printing
Michelle Mayther Education Details
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California State University Channel IslandsGraphic Design/Marketing -
Rancho Buena Vista High SchGraphic Design
Frequently Asked Questions about Michelle Mayther
What company does Michelle Mayther work for?
Michelle Mayther works for Redwood Outdoors
What is Michelle Mayther's role at the current company?
Michelle Mayther's current role is Director of Marketing.
What schools did Michelle Mayther attend?
Michelle Mayther attended California State University Channel Islands, Rancho Buena Vista High Sch.
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