Joe Greenwald Email & Phone Number

California, United States

Anaheim, Ca, Us

Santa Ana, California, Us

Irvine, Ca, Us

Develop and execute plans to generate growth for $60 million data solutions product line. Lead initiatives to grow data licensing business with focus on predictive analytics, digital marketing, and new market expansion. Drove product requirements and commercialization efforts for a new data platform.• Generated YOY revenue growth in declining market through new capabilities and market focus.• Sponsored launch of four new tiers of core capability that led to 60% revenue growth in two years.• Product owner for phase one launch of new enterprise data platform.

Led small business while investing time in community and personal projects.• Successfully established new business entity including incorporation and operational set-up.• Generated YOY revenue growth in office coming off 15 consecutive months of decline by implementing consistent business development and operational processes after taking ownership of franchised business.• Engaged hundreds of volunteers as co-founder and co-chair of school focused political committee.• Generated royalties as result of writing and publishing first book.

Ontario, California, Us

Senior Vice-President, CU Products (May 2012 - August 2013)Vice-President, Marketing (April 2007 - May 2012)Developed long range strategic plans for organization generating over $12 billion in annual auto sales and loans. Directed product group responsible for loan origination software products, lending analytics tools, mobile capabilities, and auto buying and lending interfaces that connected credit unions to auto dealers, retailers, and medical providers. Led product marketing, communications, training, research, public relations, and events.• Contributed to 50% revenue increase as member of senior team during economic downturn.• Tripled revenue of new software product in established market through improved planning and prioritization process, more disciplined market rollout process, and improved engagement with sales organization.• Improved client loyalty scores for analytics product through consistent focus on improved product quality.• Created new market leader by integrating an existing product line with acquired business.• Reduced event expenses over 40% by implementing project management and tracking processes.• Increased client and prospect understanding of products through creation and implementation of a new brand architecture as organization grew from one product line to five businesses.

Costa Mesa, Ca, Us

Sr. Director, Client Experience, Channel Marketing, and Internet Delivery (June 2003 - March 2007)Director, Product Management and Marketing (March 2000 - May 2003)Director, Business Implementation and Product Management (June 1998 - February 2000)Responsible for $450 million in annual product revenue while leading team managing 15 products. Accountable for $170 million in annual product revenue while directing vertical marketing and internet delivery teams. Led development of strategy to increase client loyalty through an exceptional client experience and implemented formal client feedback system. Supervised team with responsibility for product strategy, marketing, web site design, and customer service for newly launched direct-to-consumer division.• Generated over $20 million in first year sales through launch of new business with both on-line and off-line services.• Increased client loyalty score by 17 points while spearheading nationwide rollout of client experience program.• Posted two year revenue CAGR exceeding 10% for $80 million distribution channel by introducing market focused approach to supplement traditional product based strategy.• Generated over 400,000 member activations in 18 months by creating product specifications, working with developers through joint application development process, and creating launch plan for new membership service.• Launched industry changing capability receiving US patent.

Director, Marketing (June 1997 - May 1998)Director, Retail Division (February 1997 - May 1998)Manager, New Market Development (March 1996 - February 1997)

Director, New Business Development (June 1995 - March 1996)Product Manager (July 1994 - June 1995)Defined product features, managed partner marketing campaigns, and oversaw marketing activities for consumer membership services.

Product Manager, Prescreen (March 1992 - July 1994)Marketing Specialist (July 1990 - March 1992)Sales Support Rep (Aug 1989 - July 1990)

Mba, Management, Marketing

Ba, Sociology