- Break news and identify trends and story lines- Report and write breaking news and enterprise stories- Cover briefings and committee meetings- Manage news studio location- Coordinate resources amongst journalists

- Analyzing IDRC’s website performance, marketing campaigns, and digital communications to propose improvements for increasing user task completion.- Lead multidisciplinary project teams to plan, implement and deliver on advertising, web, social media, science outreach and analytics.- Provide web, advertising, social media, science outreach and analytics advice and training to colleagues and management.- Worked closely with IDRC scientists to share their work with the media and Canadians.- Create reports and creative data visualizations to communicate insights and trends.- Develop a deep understanding of how users interact with IDRC online and get to know the audiences as to predict what they are looking for.- Work closely with the programs and strategic communications partners to provide insights on how to improve their work.- Constantly research and share learned knowledge with colleagues through presentations and boards.- Co-production and editing for the Innovating Alternatives Podcast.- Graphic design for IDRC website and social media platforms.- Update IDRC website user experience.- Design promotional content for IDRC both online and in-person conferences and events.

Raise awareness and generate support for the organisation’s work. Engage members and donors through tele-campaigns, driving donor engagement and increasing monthly contributions and one-time gifts. Generate donations through telephone fundraising.

- Provided leadership in planning and implementing SEO marketing campaigns with aims to increase public awareness, engagement, and attendance at live events.- Conducted digital media research and analyzed data, evaluating success of projects.- Updated database and file management systems and produced regular reports.- Developed and implemented corporate strategies based on latest emerging methods, independent research, and quantitative and qualitative evidence.- Coordinated contracts and reviewed project expenses and financial budgets to keep teams on track, resulting in 95% of projects completed on time and within budget.- Analyzed and advised upon the development of internal policies and streamlined processes to facilitate company sales and productivity, including workflow and metadata management.- Improved efficacy of services by an average of 20%.- Built clientele and developed strong rapport with diverse sponsors, stakeholders, and board members in both official languages.Clients included: Giant Tiger, Bruyere Hospital, City of Ottawa, Canadian Hard of Hearing Association, Canadian Arabic Orchestra, Cloud in the Sky Studios

- Coordinated team members to improve sales through client focused website development, user experience, and digital media applications.- Supported executives in achieving strategic digital media goals and objectives.- Prepared, submitted, and presented reports and documentation for meetings regarding web and digital media analytics.- Developed new media content and managed quality.- Lead working groups and committees to provide strategic creative services and SEO content creation for websites and social media.- Coordinated interdisciplinary teams to report on deadlines.

- Oversight and management of website and social media content for clients.- Developed creative solutions, updated internal workflows, developed new communications strategies, tracked budgets, and met deadlines for multiple projects