In a world of me-too brands, I help companies build unique, magnetic personalities that attract fervent fans and drive mega-sales. The secret? Memorable, original storytelling that grabs attention and forges compelling connections with your target customers. I'm here to help your company transform bland branding into an exciting and cohesive persona that informs every business initiative from sales and recruiting to training and product development. How do I help my clients? Like this:Say you’re at a networking event and someone asks you about your business. If your answer: a) confuses them; b) bores them; or c) leaves them cold, I can fix it. I work with business owners and professionals to unearth the essence of their stories. And I teach them how to use intriguing questions and startling facts to create an instant connection. (Hint: The techniques work just as well at a neighborhood picnic as they do making a pitch to a prospective client.)Or here’s another scenario for you: The holidays are approaching and your mailbox is jammed with catalogs. Most you toss in the trash without a second glance. But one catches your attention and before you know it you’re perusing the pages and planning your order. That “gotcha” moment is what some of the most successful direct channel companies in the U.S. hire me to do for their catalogs and websites. You get the idea. When you want to blow up your brand or sell the hell out of your product or service, I'm the one to call. How can I help you become fascinating?