As a strategic, ambitious and creative marketing leader I balance being creative with business insight, product knowledge and operational excellence. Managing HubSpot Marketing Hub and Google/Social paid ad campaigns – I conceive, launch and manage a series top, middle and bottom of funnel campaigns – playing a pivotal role in demand generation, digital marketing strategy, and creative vision of the TradePMR brand. The campaign assets span a variety of channels – landing pages, email drip series, Google Ads, paid social, remarketing, webinars, content syndication, direct mail, signature conference, trade shows, and more.I also manage external agency and digital partners and working cross functionally with Sales, Product, Operations and Events teams, to deliver well-crafted campaign executions, video production, SEO, and connect data-driven Google and Marketing analytics to measure the effectiveness of each campaign and initiative.

SHERLOQ Solutions | SHERLOQ Revenue Solutions | SHERLOQ FinancialDelivering a healthier bottom line to hospitals nationwide.As VP of Marketing and Creative Services, I led the development of brand creative (creative strategy, print and digital, UX design, social media, sales materials, environmental design and internal training assets), while maintaining brand management across all channels to increase brand awareness and drive lead generation, customer retention and growth. As a motivated leader and a hands-on team player, I collaborated closely with external partners, operations, sales, C-suite, and client services to achieve success for the hospitals and patients served by the company.

Strategized and developed patient-centric digital and print campaigns that encompassed a deeper connection throughout the patient journey.

Developed visual communications for over 1500 stores for the design, development, deployment, management, and support of all in-store themes and promotions for Bath & Body Works and White Barn Candle Co.

Nationwide Insurance | Nationwide Financial | Allied Insurance | Nationwide Farm BureauArt director and copywriter.Print and digital marketing campaigns, brand guidelines, creative review presentations,in-store/corporate/special event visual displays and communications, andinternal corporate communications.Developed creative concepts while applying brand standards and following creative briefs.Work effectively with cross-functional teams and leaders.Execute top quality creative within tight time frames.

Graphic designer, illustrator, visual merchandising, product and floorset photographer.Documented and executed installations of visual merchandising props, windows, walls, and fixtures.Developed visual communications for the design, development, deployment, management, and support of in-store promotions and themes for Bath & Body Works and White Barn Candle Co.

Visual communications. Graphic designer. Illustrator.Support visual merchandising and produced visual communications for the design, development, deployment, management, and support of in-store promotions and themes.Documented and executed installations of visual merchandising props, windows, walls, and fixtures.

Project manager. Photography and video producer. Graphic designer. Illustrator. Copywriter.Conceptualized and executed multiple national campaign components.Environmental retail design.In-store visual merchandising installations of visuals.