Hello! I’m Greer Pearce - a marketing executive with deep experience building high-performing teams and designing behavior-shifting marketing for some of the world’s leading brands. I believe brands are one of the most powerful forces in business, with the ability not only to shape hearts and minds, but to galvanize people into action. I take an insights-driven approach that focuses on human behavior, and have applied this method across industries to strategically drive the actions that matter most to business. As Chief Strategy Officer at Words From The Woods, I help organizations harness the power of their brand to drive humans to action.INDUSTRY EXPERTISECPG/QSR: Starbucks, Nestle, Stouffer's, Hot Pockets, SweeTARTS, Outshine, Buittoni, Aquaphor, Lavazza, Mission Foods, Vagisil, Just for Men, VELCRO Brand, Chiquita, Ahold DelhaizeOutdoor & Travel: Big Sky Resort, National Geographic, Southwest, REI, TCS World Travel, High Mountain InstituteHigher Ed: Harvard Business School, CFA Institute, Cengage, McGraw Hill, Northeastern University, The Roux InstituteB2B: Ortholite, Fujitsu, QubicaAMF, SolSystems& More: Zillow, Waymo, Sam Edelman, NBC, Syfy, ABC Family, Lamaze, Eastern Bank, MassMutual, Lucky Brand, AMP Agency, Active Digital
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Chief Strategy Officer (Cso)Words From The Woods Aug 2024 - PresentPortland, Maine, UsHelping brands meet business goals through intensely strategic, wildly creative advertising. -
Board MemberHatch Community Youth Fund Apr 2024 - PresentCastine, Maine, Us -
Strategic ConsultantTremolo Aug 2023 - Aug 2024Strategic consultant specializing in brand, marketing, and culture.Clients include Netflix, CFA Institute, QubicaAMF, Active Consulting, Sol Systems, & more -
Svp, Brand & InnovationAmp Agency Apr 2022 - Aug 2023Boston, Massachusetts, UsAgency executive accountable for overall strategic growth with a focus on business and brand strategy, service innovation, capability growth & excellence, and agency culture. Oversaw Creative, Strategy, UX, Social, and PR departments while working with executive level clients to grow their businesses and stewarding the agency through the largest growth period in its history with a focus on brand, culture, and operations. -
Svp, StrategyAmp Agency Jan 2021 - Apr 2022Boston, Massachusetts, UsLed the Strategic Planning department at a full-service marketing agency, working with executive level clients and managing a national P&L and 20+ person strategy department including consumer insights, digital, brand, and social strategy. Led strategy on winning new business pitches, helping AMP become one of AdWeek's Fastest Growing Agencies.Led strategic planning for clients including: Zillow, Chiquita banana, Aquaphor, Waymo, Vagisil, Just for Men, Mission Foods, Hasbro, MassMutual, Harvard Business School, and many more
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Vp, StrategyAmp Agency Sep 2017 - Jan 2021Boston, Massachusetts, UsLed the national strategy department including strategic planning, consumer research, and social across all four offices at a full-service marketing agency. Helped drive the direction for the agency to ensure AMP was well positioned for growth.
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Director Of StrategyAmp Agency Feb 2016 - Sep 2017Boston, Massachusetts, UsBuilt the strategic planning practice at AMP from the ground up, growing an unmatched team of brand strategists and digital marketing experts to fuel integrated work across the agency.
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Associate Director, Strategic PlanningSwift Agency Feb 2015 - Jan 2016Portland, Oregon, Us- Helped lead the Strategic Planning team at a digitally-focused creative agency- Oversaw strategic work for Swift as the social and digital Agency of Record for Starbucks and 5 Nestle clients including Stouffer’s, Buitoni, Hot Pockets, Outshine, and SweeTARTS- Managed a team of strategic planners, overseeing strategy, creative briefs, and planning deliverables -
Senior Strategic PlannerSwift Agency Feb 2014 - Feb 2015Portland, Oregon, UsLed strategic planning across multiple clients including Starbucks and several Nestle brands.
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Engagement SupervisorMxm, Part Of Accenture Interactive Jun 2013 - Feb 2014Supervised a team of Community Managers and oversaw the strategy, content creation, and management of social platforms for ABC Family and Syfy. This included overseeing strategy and content surrounding the Twitter #Sharknado phenomenon and Pretty Little Liars (@ABCFpll), the most tweeted-about show on television.
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Senior Community Manager, EngagementMxm, Part Of Accenture Interactive Jul 2012 - Jun 2013Pioneered second screen strategies for NBC's primetime lineup.Managed and wrote/created content for multiple social platforms for NBC primetime shows including The Voice, 30 Rock, and many more.
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Media Relations ManagerBig Sky Resort Aug 2010 - Jul 2012Big Sky, Montana, Us• Managed media relations for Big Sky Resort by establishing and cultivating relationships with national and local press• Managed social media content, strategy, and contributors• Wrote and edited press releases, brochures, and advertorials• Hired, trained, and managed a rotating staff of interns• Acted as Editor in Chief of Live Big, Big Sky’s magazine -
Writer And ResearcherNational Geographic Society 2009 - 2011Washington, Dc, Us- Wrote front-of-book articles for National Geographic Adventure magazine- Wrote content for nationalgeographic.com- Conducted research and fact checked feature articles for National Geographic Adventure magazine -
EditorAlltrips.Com 2010 - 2010Jackson, Wyoming, UsWrote and edited content for alltrips.com. -
Wilderness GuideHigh Mountain Institute 2005 - 2009Leadville, Co, UsLed wilderness backpacking and kayaking trips in Maine and Colorado in partnership with the High Mountain Institute and KieveWavus Education. Wilderness First Aid certified. -
Editorial AssistantBizjournals 2008 - 2008Charlotte, North Carolina, UsWrote business oriented articles for The Business Review in Albany, NY
Greer Pearce Education Details
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Colorado CollegeJournalism -
Emma Willard SchoolDiploma
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High Mountain InstituteWilderness Leadership
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Trinity College-HartfordComparative Literature
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Winchester Thurston School
Frequently Asked Questions about Greer Pearce
What company does Greer Pearce work for?
Greer Pearce works for Words From The Woods
What is Greer Pearce's role at the current company?
Greer Pearce's current role is Strategy From The Woods.
What schools did Greer Pearce attend?
Greer Pearce attended Colorado College, Emma Willard School, High Mountain Institute, Trinity College-Hartford, Winchester Thurston School.
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