Greg Matthews

Greg Matthews Email and Phone Number

Data Scientist | Data Analyst | Data Storyteller
Greg Matthews's Location
San Francisco, California, United States, United States
About Greg Matthews

Experienced Senior Data Scientist with a passion for transforming data into actionable business insights. With a background spanning exploratory research, segmentation, predictive modeling, A/B testing, and user experience (UX) research, I excel at bridging the gap between data and business strategy. Adept at uncovering patterns, optimizing marketing campaigns, and collaborating with cross-functional teams to solve business challenges.I thrive in dynamic, collaborative environments and enjoy mentoring junior talent, driving data-informed decisions, and presenting complex insights in accessible ways through data storytelling. Whether it’s forecasting player behavior, leading segmentation projects, or conducting UX testing, my mission is to align insights with strategy to drive business impact.Let’s connect to explore opportunities for collaboration, knowledge-sharing, and innovation.Core Competencies:● Data Analytics & Visualization (SQL, Python, Tableau)● Segmentation & Customer Profiling● Predictive Modeling & Forecasting● A/B Testing & Experimental Design● Business Insights & Strategy● Data Storytelling & Data-Driven Decision Making● User Experience (UX) Research & Web Analytics● Data Wrangling & Cleaning● Stakeholder Engagement & Communication● Collaborative Leadership & Project Management● Qualitative & Quantitative Methods

Greg Matthews's Current Company Details

Data Scientist | Data Analyst | Data Storyteller
Greg Matthews Work Experience Details
  • Ubisoft
    Senior Data Scientist
    Ubisoft Jun 2021 - Apr 2024
    San Francisco, California, United States
    • Enhanced exploratory analyses and segmentation and predictive models, aligning player insights with Brand strategies, leading to more agile and data-driven marketing plans.• Developed predictive models to analyze historical data and forecast player behavior (engagement, monetization, churn), driving optimization of marketing strategies, targeted marketing messages and game health tracking.• Led time series analyses on web store traffic and conversion metrics, providing key insights to optimize budget allocations for online campaigns.• Collaborated with cross-functional teams to evaluate data gaps and deliver exploratory analyses (Xbox targeted offers, new player customer experience survey, console store analyses, ‘zero value’ and ‘free-to-play’ players), improving decision-making and precision in goal setting.• Mentored junior data scientists and analysts, fostering a culture of collaboration and driving team growth in technical and business knowledge.
    View
  • Ubisoft
    Data Scientist
    Ubisoft May 2018 - Jun 2021
    San Francisco, California, United States
    • Developed and executed global player segmentations using SQL, Python, and Tableau, delivering actionable insights for campaign targeting, benchmarking, and reporting on acquisition, retention and monetization.• Streamlined player insights, enabling the business to forecast player behaviors and optimize marketing efforts based on data-driven decision-making.• Partnered with marketing and publishing teams to train stakeholders on data processes and data limitations, improving collaboration and fostering data-driven decision-making and project efficiency.
    View
  • Ubisoft
    Marketing Data Analyst - Data Science
    Ubisoft May 2017 - May 2018
    San Francisco, California, United States
    • Delivered in-depth exploratory analyses (cluster analysis, player profiling, funnel analyses), driving actionable insights for marketing leadership and aligning strategic decisions with player behavior trends.• Integrated data from diverse sources, creating player profiles and Tableau dashboards for each brand, enabling cross-functional teams to effectively track and monitor key metrics for player acquisition, engagement and retention.• Designed a beta engagement score and player profiles used to target beta players, optimizing beta phases and increasing conversion to final game.
    View
  • Ubisoft
    Data Analyst - Crm Marketing Analytics
    Ubisoft May 2016 - May 2017
    San Francisco, California, United States
    • Conducted deep analyses of CRM campaigns for all Brand teams, extracting key insights and trends to optimize campaign performance and advance acquisition, retention, and monetization strategies.• Designed and maintained Tableau dashboards on campaign insights and player trends, creating intuitive data visualizations that informed marketing decisions and facilitated cross-functional collaboration.• Consolidated SQL code, documentation, and Tableau dashboard templates into a central repository, streamlining reporting processes and ensuring consistency across the team.
    View
  • Victoria'S Secret
    Senior Marketing Testing Analyst
    Victoria'S Secret Mar 2015 - Apr 2016
    Reynoldsburg, Ohio
    • Led the AB testing agenda for marketing campaigns, assets and design, and user-experience (UX) across all digital devices and platforms, ensuring data-backed decisions to maximize customer engagement and sales.• Designed, implemented, and analyzed AB tests and lift studies across web, email, and catalogue channels, providing business insights that informed decisions at all levels of the Marketing organization.• Collaborated with Finance to develop offer forecasting models, streamlining promotional planning and improving year-over-year performance tracking.
    View
  • Victoria'S Secret
    Marketing Analyst, Customer And Web Metrics
    Victoria'S Secret Jul 2013 - Mar 2015
    Reynoldsburg, Ohio
    • Executed AB testing on marketing campaigns, communicating actionable insights and performance trends to leadership and cross-functional partners in a meaningful way, enabling data-driven decisions that optimized marketing plans and boosted sales.• Partnered with cross-functional teams to streamline AB testing processes, resulting in more agile test execution, more efficient data analysis, and improved promotional planning.
    View
  • The Ohio State University
    Sociology Instructor
    The Ohio State University Sep 2002 - Apr 2016
    Columbus & Newark, Ohio
    • • Developed and delivered original course material, presenting complex theories and research to diverse audiences, consistently receiving excellent student and peer reviews.• Managed both large and small classes, fostering an inclusive learning environment and effectively evaluating student performance while adhering to University and Departmental guidelines.
    View
  • The Ohio State University
    Sociology Graduate Research Associate
    The Ohio State University Sep 2002 - May 2013
    Columbus, Ohio
    • Led original research projects, employing both quantitative and qualitative methodologies, resulting in new insights and contributions to the field of social and behavioral research.
    View

Greg Matthews Education Details

Frequently Asked Questions about Greg Matthews

What is Greg Matthews's role at the current company?

Greg Matthews's current role is Data Scientist | Data Analyst | Data Storyteller.

What schools did Greg Matthews attend?

Greg Matthews attended The Ohio State University, The Ohio State University - The Max M. Fisher College Of Business, The Ohio State University, Miami University, Miami University.

Not the Greg Matthews you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.