Greg Ackerman Email & Phone Number

Greenlawn, NY, US

Medford, New York, US

• Reporting to the SVP of Marketing, directs strategy and operations including digital marketing and creative.
• Directs the in-house design staff and agencies in the creation of all communications - including video, radio, print, visual merchandising, direct mail, newsletters, social media (paid & organic), out-of-home, website.
• Analyzes data to create targeted segments, media plans and promotional campaigns
• Coordinates with data analytics and digital teams to create cross-channel journeys to generate new memberships, accounts and cross-sell
• Manages relationships with agencies and vendors from creative to media to mar-tech stack
• Collaborates with business development and human resource teams to develop sponsorship opportunities in support of CSR pillars

Medford, New York, US

Advising businesses - large and small - on marketing strategy and operations, as well as creative direction. Tap into my 25+ years experience covering traditional (print, direct mail, broadcast, radio, OOH, sponsorship) and digital channels (social media, email marketing, ecommerce, online advertising).

• Reporting to the president and CEO, Greg managed all aspects of marketing creative, budget and customer experience for a niche jewelry retailer.
• Performed marketing research utilizing primary & secondary data to identify new business development opportunities including expansion markets and prospective retail locations. Served as part of the lease negotiation.
• Directed seasonal planning and promotional calendars as part of omnichannel strategy including direct response, social media, advertising, email, customer service, SMS messaging, events/sponsorship and point-of-sale.
• Managed sales staff for brand’s catalog and e-commerce channels
• Managed the opening and remodeling of all retail locations including the creation of a new store brand identity (including curated décor for local markets), department layouts, and visual merchandising typically.
• Produced and presented themed annual sales conferences including multimedia, sales training materials and staff entertainment. On average, 30% of attendees generated post-conference team sales increases of 10-20%.

• Reporting to the president and CEO, Greg directed and expanded a full-service in-house agency including creative, pre-press, IT, traffic, product photography, media buying, direct mail, print and broadcast production.
• Managed a budget of $70MM supporting 11 top DMAs including New York and Los Angeles
• Analyzed marketing channel data to develop promotional calendar including consumer credit promotions
• Directed the design and content of all consumer communications -including television, radio, print advertising, point-of-sale, direct mail, newsletters, out-of-home and online marketing.
• Produced corporate and sales training videos through in-house studio
• Negotiated with marketing vendors and outside agencies

• Reporting to the VP of Advertising, Greg directed advertising department operations; monitored all communications for compliance with brand standards across 3 units: Levitz, Seaman's and Seaman's kids; and acted as.
• Directed the design and content of all marketing communications - including newsletters, point-of-sale signage, direct mail, out-of-home and online marketing
• Implemented and managed proprietary tagging and product information program integrated with merchandising and point-of-sale system
• Served as primary marketing liaison with e-commerce partner Furniture.com
• Produced corporate and sales training videos through in-house studio
• Provided Apple application and network support- including pre-press

Master Of Science - Ms, Strategic Marketing Communications

Bachelor Of Science (Bs)