Greg Ackerman Email & Phone Number

Greenlawn, Ny, Us

Greenlawn, Ny, Us

Medford, New York, Us

Reporting to the SVP of Marketing, directs strategy and operations including digital marketing and creative.• Directs the in-house design staff and agencies in the creation of all communications - including video, radio, print, visual merchandising, direct mail, newsletters, social media (paid & organic), out-of-home, website, search and digital display advertising including online banking• Analyzes data to create targeted segments, media plans and promotional campaigns• Coordinates with data analytics and digital teams to create cross-channel journeys to generate new memberships, accounts and cross-sell• Manages relationships with agencies and vendors from creative to media to mar-tech stack• Collaborates with business development and human resource teams to develop sponsorship opportunities in support of CSR pillars • Conducts webinars and other informational channels to provide financial education to the membership as well as organizational partners• Partners with retail and service team management to facilitate promotions, incentives and training to assist frontline team in retention, cross-sell and deepening relationships with members

Medford, New York, Us

Advising businesses - large and small - on marketing strategy and operations, as well as creative direction. Tap into my 25+ years experience covering traditional (print, direct mail, broadcast, radio, OOH, sponsorship) and digital channels (social media, email marketing, ecommerce, online advertising).

Reporting to the president and CEO, Greg managed all aspects of marketing creative, budget and customer experience for a niche jewelry retailer.• Performed marketing research utilizing primary & secondary data to identify new business development opportunities including expansion markets and prospective retail locations. Served as part of the lease negotiation team with C-Level and increased the retail unit count by 70% over five years.• Directed seasonal planning and promotional calendars as part of omnichannel strategy including direct response, social media, advertising, email, customer service, SMS messaging, events/sponsorship and point-of-sale.• Managed sales staff for brand’s catalog and e-commerce channels • Managed the opening and remodeling of all retail locations including the creation of a new store brand identity (including curated décor for local markets), department layouts, and visual merchandising typically resulting in a 20-30% sales lift.• Produced and presented themed annual sales conferences including multimedia, sales training materials and staff entertainment. On average, 30% of attendees generated post-conference team sales increases of 10-20%. • Produced all company marketing communications and stakeholder presentations, and negotiated with marketing vendors• Coordinated corporate and local field-level public relations communications• Developed cause marketing program generating $1.2MM donated to charity

Reporting to the president and CEO, Greg directed and expanded a full-service in-house agency including creative, pre-press, IT, traffic, product photography, media buying, direct mail, print and broadcast production. • Managed a budget of $70MM supporting 11 top DMAs including New York and Los Angeles• Analyzed marketing channel data to develop promotional calendar including consumer credit promotions• Directed the design and content of all consumer communications -including television, radio, print advertising, point-of-sale, direct mail, newsletters, out-of-home and online marketing.• Produced corporate and sales training videos through in-house studio• Negotiated with marketing vendors and outside agencies• Managed staff of (17) seventeen

Reporting to the VP of Advertising, Greg directed advertising department operations; monitored all communications for compliance with brand standards across 3 units: Levitz, Seaman's and Seaman's kids; and acted as primary liaison between Marketing, Merchandising, Operations and merchandising vendors• Directed the design and content of all marketing communications - including newsletters, point-of-sale signage, direct mail, out-of-home and online marketing• Implemented and managed proprietary tagging and product information program integrated with merchandising and point-of-sale system• Served as primary marketing liaison with e-commerce partner Furniture.com• Produced corporate and sales training videos through in-house studio• Provided Apple application and network support- including pre-press • Managed staff of (6) six

Master Of Science - Ms, Strategic Marketing Communications

Bachelor Of Science (Bs)