Greg Albers Email & Phone Number

Livingston, New Jersey

Provide leadership for digital strategy and implementation of complex, enterprise-level digital projects, while leading a team of designers, copywriters and web developers. Provide marketing expertise and strategic planning to manage entire digital marketing, entrepreneurial venture, and a multi- channel customer marketing and communications strategy. Use analytics and performance information to report on digital marketing performance. Regularly track the success of all online marketing efforts to determine ROI.Develop unique strategies and build upon current client strategies within the digital arena to meet/exceed objectives, using consultative selling techniques.Accelerate online traffic and boost revenues for multiple businesses through the effective usage of SEO, PPC, social media, and affiliate marketing techniques.Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.Utilized proficiency in SEO capabilities, PPC & social media campaigning methods, brand development, website creation, and content development to drive sales.Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.Performed due diligence, monitored, tracked, and reported on paid search metrics.RECENT AWARDS* Best in Class Mobile App - 2017 Mobile Web Award* MarCom Platinum Award - 2017 Capital Campaign Brochure* Silver Telly Awards (2) - 2015 Summer Camp Videos* dotCOMM Gold Award - 2017 Metro Web Site* dotCOMM Gold Award - 2017 Fairview Lake Y Camp Web Site* MarCom Gold Award - 2016 Digital Impact Report* MarCom Gold Award - 2015 Annual Report* MarCom Golf Award - 2017 Fund Raising Brochure* MarCom Gold Award - 2017 Digital Web Video

Livingston, Nj

Headed up the organization's marketing transformation from agency marketing to a high functioning in-house design and marketing team. Hired, mentored, and trained staff of 3.Brought on board to lead the direct marketing strategy, launch social media channels, and spearhead PR/communications.Pioneered development of new Web sites, content strategy, and innovative technology.Managed market research, website and article creations, and internet marketing techniques to identify new business opportunities.Utilize marketing intelligence to measure brand effectiveness, including brand equity studies and analysis of market awareness while collaborating cross-functionally and interdepartmentally.Highly instrumental in attracting 60,000+ page views per month while leading online marketing efforts.Strategically targets audiences at a precise frequency to ensure return on investment (ROI) is attained for each marketing initiative; adept at CRM techniques and reporting such as benchmarking and KPI metrics for websites.Orchestrated successful events, including 4 annual events, encompassing event flow, entertainment, decorations, and graphics package.Ensured successful accomplishments of campaign benchmarks and goals, through sound planning of content and social media marketing.

Managed day-to-day marketing and design functions. Directed graphic brand management, web and social media, campaign launches, sales collateral, and event marketing.Developed and launched integrated, multi-channel marketing campaigns.Collaborated with creative agency, developed branding campaigns generating market positioning and branding.Lead website redesign process, improved navigation and member experience.Lead build of online web ordering system to streamline business processes, saving staff time and resources.

Developed and launched integrated, multi-channel marketing campaigns for clients.Lead website redesign processes, improved navigation and user experience.Developed brand awareness strategy through digital implementation process for clients.Strategic Consulting, including business plan and sales strategy development.Designed printed campaign collateral in support of business operations.

Sylvania, Oh

Managed corporate graphic, photography and communications functions.Developed and managed website using content management system.Earned commendations from executives for communication deliverables that targeted desired audiences and articulated the value of products and services.