Greg Allen Email & Phone Number

Southampton, England, United Kingdom

Leading a team of six Senior Communications Officers, delivering reactive and proactive comms support for service areas across the Local Authority.

Responsible for the creation of successful communication strategies to promote the council brand as a whole and the specific marketing needs of key service areas. Providing account management and professional guidance to the council on the following subjects; media relations (both reactive crisis comms and proactive releases), marketing, advertising and income generation, digital communications, internal communications, events, design, and customer insight. Playing an integral role in… Show more Responsible for the creation of successful communication strategies to promote the council brand as a whole and the specific marketing needs of key service areas. Providing account management and professional guidance to the council on the following subjects; media relations (both reactive crisis comms and proactive releases), marketing, advertising and income generation, digital communications, internal communications, events, design, and customer insight. Playing an integral role in managing the council’s reputation and ensuring residents, staff, business and visitors are informed about the work the council does.Excellent working knowledge of social media marketing, building and reaching audiences utilising paid for and organic posts on Facebook, Twitter, and LinkedIn. Outstanding on-line marketing skills: SEO, creating and managing website content. Superuser for the council's e-marketing software, generating engaging content to feature in weekly internal and external e-alerts – driving sign up to e-alerts via cross channel promotion. Proven experience of managing multiple stakeholders and working with partnership organisations.Advanced copywriting and editorial skills, varying the tone for differing channels.Excellent written and verbal communication skills. Experience of managing people and budgets. Liaising with and managing external suppliers and agencies. Show less

Implementing a comprehensive marketing strategy in order to drive the recruitment of new foster carers and adopters. Refreshing the existing brand and ensuring city wide exposure of the key messaging for the service area. Utilising postode data and undertaking customer insight and qualitative research as well as analysing seasonal trends to produce a targeted annual marketing plan. Working with foster carers / adopters to create strong human interest case study stories for use in promotional… Show more Implementing a comprehensive marketing strategy in order to drive the recruitment of new foster carers and adopters. Refreshing the existing brand and ensuring city wide exposure of the key messaging for the service area. Utilising postode data and undertaking customer insight and qualitative research as well as analysing seasonal trends to produce a targeted annual marketing plan. Working with foster carers / adopters to create strong human interest case study stories for use in promotional literature, information packs and DVD's.Events based marketing, using a branded Marketing events unit, attending large social events (Festivals, Shows, Fairs etc.) with branded display materials.Liaising with Design & Print Services to secure production of branded artwork to be used on digital channels and on postcards, leaflets and posters.Organising direct mailing of leaflets to key postcode areas. Responsible for creation of branded social media page and associated content (both paid for or organic), creation of subject specific e-alerts, web author for SCC's fostering and adoption webpages. Supplying local media channels with engaging case studies and Press Releases, resulting in high profile media coverage (ITV Meridian News and front page of the Daily Echo).Ensuring the best possible R.o.I on an annual advertising budget, booking multiple advertising channels including radio, print publications, direct mailing, JC Decaux poster sites (6 sheet and 48 sheet) and on-line channels. Show less