Greg Alvarez Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Oversee store operations for over 450 Gap and Gap Outlet Stores in the US and Canada. Lead teams responsible for retail operations including field communications, workload planning, commercial plan execution, product operations, labor planning and optimization, process improvement, store testing, as well as the launch and management of omni brand and product strategies. Support the field leadership team with annual operating plans, milestone meetings and touchpoints, seasonal product training as well as customer and employee engagement programs at all levels. Own the store operating budget in partnership with the Head of Commerce & Experience, including store expense and capital projects.

New York, Ny, Us

Lead the store operations teams responsible for labor & workload management, daily operations, store productivity and real estate operations (new stores, renovations and special concepts). Manage the creation of communication tools and resources that improve store execution and drive improved financial results. Collaborate with HQ teams such as Market Planning, Store Planning, Finance, Visual Operations, Logistics and others to ensure the brand strategy is coming to life across all stores. Active participant in overall retail strategies aimed to maximize sales and margin for both the Gap Specialty and Gap Factory stores. Partner with Gap Inc. Product Development Team on the testing and rollout of any new technology initiatives across the fleet.

Led all US retail stores, operations and visual merchandising. Responsible for sales across all retail channels including standalone retail stores, outlets and concession shops (Macy's and Bloomingdales incl. Bloomingdales online). Worked directly with the Heads of Design, Buying & Merchandising, Marketing and Visual to drive the annual retail strategy. Responsible for field training, the overall customer experience, clientele outreach, store operations, budgeting, and real estate initiatives in the US. Reported to the Chief Customer Officer. Led 3 District Managers, a Retail Operations Manager, Visual Display Manager, Field Visual Manager and 150+ field employees.

Amsterdam, North Holland, Nl

Led the retail store division in the US with stores in Miami, LA, San Diego, NY/NJ and the global flagship store on Fifth Avenue. Managed all HR, Store Operations, Facilities, and Learning & Development projects for the field organization. Responsible for the customer service experience, sales performance, employee retention, incentive programs and expense management. US Retail stores ended 2013 with a 95% customer satisfaction survey score.

Pittsburgh, Pa, Us

Oversaw operations for the international expansion of American Eagle stores. Ensured all franchise businesses were successfully opened and integrated with the brand. Managed brand communications and supervised overall international store operations, customer service and visual merchandising. Regularly provided training, support and feedback to maximize brand awareness, productivity and sales. Oversaw the project management of new stores and new partner relationships to ensure timely openings and ongoing success in new markets. Traveled as needed to visit stores and measure brand compliance.

Managed creation and execution of the product training program using a blended learning approach (video, all-store meetings, key item product cards, a monthly associate newsletter and seasonal styling activities).Directed and produced podcast videos to train store personnel on the brand, product, style, trend, service and leadership skills.Represented field organization in all business meetings to strategically schedule and plan all store operations & visual workload.Managed field communication from the home office via weekly written communication, conference calls and video messages.Developed seasonal contest & incentive strategies for the field organization along with production of supporting collateral.Created and implemented the service training module for the brand along with on-boarding training modules to support.Managed quarterly Field Leadership Conferences including content creation, imagery, collateral and event logistics.

Managed store communication for the Factory Division including weekly directives, store-wide conference calls, branded training programs, newsletters, management tools, and store manager conferences. Partnered with all corporate departments to compile store direction and manage weekly store workload.Acted as the liaison between stores and home office business partners to communicate store needs and concerns. Designed communication and in-store training tools to reach all associates and to foster accountability at the manager level.

Managed women's sales floor and staff of 75 at the $11 MM Fifth Avenue Flagship location. Supervised overall store operations, scheduling, management training, and the customer service experience.Implemented an on-boarding system for new associates to ensure proper product and clientele service training. Consistently maintained store profitability by meeting monthly payroll plans and leveraging payroll dollars.

Managed $3 MM Seaport location with staff of 20. Developed a new management team including one internal promote. Achieved a 20% increase in comp sales by working with planning to increase merchandise levels and product assortment.Modified presentation to increase visibility of key product categories and set the example for low inventory stores.Conducted management interviews for the Manhattan District.

Managed 4-box $8.5 MM location in Forest Hills - Gap, Gapkids, babyGap, Gapbody (March 2002 to February 2003). Exceeded sales goal throughout Q3/4, achieved a 1.4 pt. increase in conversion and a 50% decrease in dollars lost to theft.Directed a management team of nine and staff of 90. Strengthened operations, merchandising and store morale. Managed district contests and merchandising communication.

San Francisco, California, Us

Supervised merchandising and visual presentation in a $10.5 MM; Created and developed a visual team of ten to ensure that markdown compliance, visual updates, replenishment, and merchandising decisions were consistently above standard.Managed inventory placement based on daily sales results. Analyzed Baby business and expanded concepts, increasing profit. Partnered with the Field Brand Coordinator to provide regional merchandising training.

Managed vendor production of print materials for advertising, media, internal communications, and event related initiatives.Designed graphic content for marketing materials including trade show slip-sheets, event invitations and agenda books. Organized client events such as private dinners, trade-show participations, client conferences and sponsorships. Managed event budgets and on-site logistics including catering, convention services, exhibits and presentations.

Bachelor, Communication Studies

Certificate, Interior Design