Vice President, Divisional Merchandise Manager
Current
Apr 2022 - Present
AeroLeads people directory · profile
Greg Archer Email & Phone Number
Vice President/DMM at Fanatics | e-Commerce and Merchandising Leader
at
Fanatics, Inc.
1 work email found
@fanatics.com
3 phones found area 734 and 904
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President/DMM at Fanatics | e-Commerce and Merchandising Leader
Location
Jacksonville, Florida, United States
Who is Greg Archer? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Greg Archer is listed as Vice President/DMM at Fanatics | e-Commerce and Merchandising Leader at Fanatics, Inc., based in Jacksonville, Florida, United States. AeroLeads shows a work email signal at fanatics.com, phone signal with area code 734, 904, and a matched LinkedIn profile for Greg Archer.
Greg Archer previously worked as Vice President, Divisional Merchandise Manager at Fanatics, Inc. and Sr. Director, Divisional Merchandise Manager (DMM), College and Soccer at Fanatics, Inc.. Greg Archer holds Bachelor Of Science (Bs), Sport Marketing And Management And Business Foundations from Indiana University Bloomington.
Company email context
Email format at Fanatics, Inc.
This section adds company-level context without repeating Greg Archer's masked contact details.
{first_initial}{last}@fanatics.com
86% confidence
AeroLeads found 1 current-domain work email signal for Greg Archer. Compare company email patterns before reaching out.
Profile bio
About Greg Archer
Driven e-Commerce, Omni-Channel, Vertical Retail leader; specializing in driving e-commerce sales, online retail buying, inventory management, assortment planning, merchandising, forecasting, vendor management, strategic thinking and planning, product development, negotiating, financial responsibility, margin maximization, ERP systems, and financial reporting.I started my career at a company called Dreams Retail (FansEdge) which in essence was a “mini-Fanatics” – a small, publically traded hyper growth online sports licensed products retail company with an entrepreneurial spirit. Before I knew it I was the youngest director in the company running the omni-channel buying department with heavy involvement in most key functions of the organization (buying/planning, reporting, finance, marketing, operations, site navigation, products administration, data integrity, technology), and working 12-16 hour days without thinking twice about it. In my 9 years I was an instrumental leader for the company that grew 15x (from $10m to $150m). Truly an incredible and well-rounding experience that has shaped me as a professional!Now with 15 years of extensive e-commerce experience, I’m currently the Senior Director of Buying/Merchandising at Fanatics - the largest online, omni, vertical retailer and manufacturer of sports licensed products in the world with over $2B in revenues. My responsibilities include direct buying and merchandising oversight of our $250m+ online Collegiate and Soccer businesses. With a team of eight buyers, I manage 120+ vendors (including Nike, adidas, Under Armour, New Era, Vineyard Vines), 115,000+ unique products (over 350,000 skus), 500 colleges and soccer teams, spanning men’s/women’s/kids apparel, headwear, accessories, hard goods, and collectibles categories.
Listed skills include Inventory Management, Merchandising, Retail, Sales, and 23 others.
Current workplace
Greg Archer's current company
Company context helps verify the profile and gives searchers a useful next step.
3 roles · 23 years
Greg Archer work experience
A career timeline built from the work history available for this profile.
Sr. Director, Divisional Merchandise Manager (Dmm), College And Soccer
★ Responsible for the buying and merchandising sales, inventory management, and profitability of $250m+ College and Soccer licensed businesses.★ Manages team of eight buyers with various levels of experience and different category focuses.★ Leverages industry insights to maximize sales and product margins; collaborates with personnel in Business Management and Development, Marketing, Operations, Customer Service, and Technology.★ Directs relationships with over 120 vendors supplying a portfolio of over 115,000 unique products featuring over 500 college and soccer brands.★ Works hand-in-hand with vertical manufacturing division to develop unique trend-right products.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT FANATICS INC.Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com).
2013 - May 2022
Director Of Purchasing And Strategy
Achieve financial goals (revenue, margins, inventory carry) for $150 million Omni Channel eCommerce and bricks & mortar sports licensed products retail company• Managed team of 20 buying/merchandising professionals with varying eCommerce, brick & mortar store, and stadium merchandise concessions focuses• Provided global product assortment strategic vision and direction over all Omni Channel divisions of company that includes 250,000 unique products sold across 75 online retail storefronts and 20 bricks & mortar store and stadium merchandise concessionaire locationsAdditional Responsibilities:• Developed new and improve existing purchasing and merchandising related tools and systems in concert with technology development team• Defined eCommerce merchandising/buying best practices and train a growing staff• Company “expert” on all backend purchasing related systems• Company's face and voice with over 150 vendor partnerships• Negotiating vendor pricing and strategic programs• Ensure client/syndicate site product assortment satisfaction• Financial and inventory management planning• Assortment planning• Effectively commuicated and built rapports with Marketing/Advertising, Business/Client Management, Business Development, Warehouse Ops, Technology, and Creative departments in a matrix management environment☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DREAMS RETAIL (ACQUIRED BY FANATICS IN 2012)Dreams, Inc., a subsidiary of Fanatics, is a 30-year old vertically integrated sports memorabilia and licensed products firm. It is the parent, public holding company of several operating divisions with some of the strongest and most recognized brands in the field. They include Mounted Memories, Field of Dreams®, FansEdge®, Pro Sports Memorabilia, The Greene Organization, Stars Live 365, Unique Images and Malcolm Farley Art.
2004 - 2013
~9 yrs
1 education record
Greg Archer education
-
Indiana University Bloomington
FAQ
Frequently asked questions about Greg Archer
Quick answers generated from the profile data available on this page.
What company does Greg Archer work for?
Greg Archer works for Fanatics, Inc..
What is Greg Archer's role at Fanatics, Inc.?
Greg Archer is listed as Vice President/DMM at Fanatics | e-Commerce and Merchandising Leader at Fanatics, Inc..
What is Greg Archer's email address?
AeroLeads has found 1 work email signal at @fanatics.com for Greg Archer at Fanatics, Inc..
What is Greg Archer's phone number?
AeroLeads has found 3 phone signal(s) with area code 734, 904 for Greg Archer at Fanatics, Inc..
Where is Greg Archer based?
Greg Archer is based in Jacksonville, Florida, United States while working with Fanatics, Inc..
What companies has Greg Archer worked for?
Greg Archer has worked for Fanatics, Inc. and Dreams Retail.
How can I contact Greg Archer?
You can use AeroLeads to view verified contact signals for Greg Archer at Fanatics, Inc., including work email, phone, and LinkedIn data when available.
What schools did Greg Archer attend?
Greg Archer holds Bachelor Of Science (Bs), Sport Marketing And Management And Business Foundations from Indiana University Bloomington.
What skills is Greg Archer known for?
Greg Archer is listed with skills including Inventory Management, Merchandising, Retail, Sales, Product Development, Assortment, Strategic Planning, and Profit.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial