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Driven e-Commerce, Omni-Channel, Vertical Retail leader; specializing in driving e-commerce sales, online retail buying, inventory management, assortment planning, merchandising, forecasting, vendor management, strategic thinking and planning, product development, negotiating, financial responsibility, margin maximization, ERP systems, and financial reporting.I started my career at a company called Dreams Retail (FansEdge) which in essence was a “mini-Fanatics” – a small, publically traded hyper growth online sports licensed products retail company with an entrepreneurial spirit. Before I knew it I was the youngest director in the company running the omni-channel buying department with heavy involvement in most key functions of the organization (buying/planning, reporting, finance, marketing, operations, site navigation, products administration, data integrity, technology), and working 12-16 hour days without thinking twice about it. In my 9 years I was an instrumental leader for the company that grew 15x (from $10m to $150m). Truly an incredible and well-rounding experience that has shaped me as a professional!Now with 15 years of extensive e-commerce experience, I’m currently the Senior Director of Buying/Merchandising at Fanatics - the largest online, omni, vertical retailer and manufacturer of sports licensed products in the world with over $2B in revenues. My responsibilities include direct buying and merchandising oversight of our $250m+ online Collegiate and Soccer businesses. With a team of eight buyers, I manage 120+ vendors (including Nike, adidas, Under Armour, New Era, Vineyard Vines), 115,000+ unique products (over 350,000 skus), 500 colleges and soccer teams, spanning men’s/women’s/kids apparel, headwear, accessories, hard goods, and collectibles categories.
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Vice President, Divisional Merchandise ManagerFanatics, Inc. Apr 2022 - PresentNew York, Ny, Us
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Sr. Director, Divisional Merchandise Manager (Dmm), College And SoccerFanatics, Inc. 2013 - May 2022New York, Ny, Us★ Responsible for the buying and merchandising sales, inventory management, and profitability of $250m+ College and Soccer licensed businesses.★ Manages team of eight buyers with various levels of experience and different category focuses.★ Leverages industry insights to maximize sales and product margins; collaborates with personnel in Business Management and Development, Marketing, Operations, Customer Service, and Technology.★ Directs relationships with over 120 vendors supplying a portfolio of over 115,000 unique products featuring over 500 college and soccer brands.★ Works hand-in-hand with vertical manufacturing division to develop unique trend-right products.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT FANATICS INC.Fanatics is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. A top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com).
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Director Of Purchasing And StrategyDreams Retail 2004 - 2013Northbrook, Il, UsAchieve financial goals (revenue, margins, inventory carry) for $150 million Omni Channel eCommerce and bricks & mortar sports licensed products retail company• Managed team of 20 buying/merchandising professionals with varying eCommerce, brick & mortar store, and stadium merchandise concessions focuses• Provided global product assortment strategic vision and direction over all Omni Channel divisions of company that includes 250,000 unique products sold across 75 online retail storefronts and 20 bricks & mortar store and stadium merchandise concessionaire locationsAdditional Responsibilities:• Developed new and improve existing purchasing and merchandising related tools and systems in concert with technology development team• Defined eCommerce merchandising/buying best practices and train a growing staff• Company “expert” on all backend purchasing related systems• Company's face and voice with over 150 vendor partnerships• Negotiating vendor pricing and strategic programs• Ensure client/syndicate site product assortment satisfaction• Financial and inventory management planning• Assortment planning• Effectively commuicated and built rapports with Marketing/Advertising, Business/Client Management, Business Development, Warehouse Ops, Technology, and Creative departments in a matrix management environment☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT DREAMS RETAIL (ACQUIRED BY FANATICS IN 2012)Dreams, Inc., a subsidiary of Fanatics, is a 30-year old vertically integrated sports memorabilia and licensed products firm. It is the parent, public holding company of several operating divisions with some of the strongest and most recognized brands in the field. They include Mounted Memories, Field of Dreams®, FansEdge®, Pro Sports Memorabilia, The Greene Organization, Stars Live 365, Unique Images and Malcolm Farley Art.
Greg Archer Skills
Greg Archer Education Details
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Indiana University BloomingtonSport Marketing And Management And Business Foundations
Frequently Asked Questions about Greg Archer
What company does Greg Archer work for?
Greg Archer works for Fanatics, Inc.
What is Greg Archer's role at the current company?
Greg Archer's current role is Vice President/DMM at Fanatics | e-Commerce and Merchandising Leader.
What is Greg Archer's email address?
Greg Archer's email address is gr****@****ail.com
What is Greg Archer's direct phone number?
Greg Archer's direct phone number is +173435*****
What schools did Greg Archer attend?
Greg Archer attended Indiana University Bloomington.
What skills is Greg Archer known for?
Greg Archer has skills like Inventory Management, Merchandising, Retail, Sales, Product Development, Assortment, Strategic Planning, Profit, Pricing Strategy, Supplier Evaluation, Profit Margins, Vendor Negotiations.
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