Gregory Hall Email & Phone Number

Effectively helped our company quadruple its product offerings, assisted the expansion/introduction of our company into the Women's market, and through constant innovation and optimization I supported the continued elevation of two product types to dominate their associated markets.• Product Innovation - Entrusted with leading the development of Ridge’s primary hard goods and overseeing all associated communications/directives with our manufacturing wing. Effectively explored numerous novel RM’s, manufacturing technologies, & product concepts.• Product Line Expansion - Optimized the prototyping/design refinement process through the creation of fully customizable/cross-functional product templates, exciting concept briefs, and a series of new practices which led to the successful development of over 180 products in Q1 & Q2 of 2024 alone.

Effectively helped our company become the largest producer of cold process soap within the US and through constant innovation and optimization guided this one product category to generate over 50% of our gross profit for the fiscal year.• Product Optimization & Innovation - Successfully reinvented our soap concept using over 117 unique ingredients across both limited and core projects, successfully achieving a 99% approval rating from our customers based on product functionality & engagement.• Product Line Expansion - Oversaw the development of 45 successful unique products, 39 of which I personally formulated working with companies such as Disney, Marvel, Universal Studios, Warner Bros., Pottermore, 343 Industries, and many more.• Manufacturing Optimization - Developed a new DFMA-aligned soap mold, 30% below budget, which reduced yield loss by 15%, vastly improved our PRPM, optimized assembly processes, and successfully saved millions in RM, labor, and MX costs.• Regulatory Compliance - Maintained and generated technical documentation including formulation records, INCI logs, SDS’s, COA’s, product specifications, and testing results (ORAC assay, VISIA skin analysis, Hair Pollution Protection Assay, etc.)

Promoted within 5 months of taking the previous role based on my numerous successes. To continue this momentum, I was awarded full creative control over our soap line’s unique call-out ingredients, product briefs, and RM sourcing strategies.• Supply Chain - Oversaw the sourcing of all soap-related RM’s and worked with a broad range of RM suppliers, helping many of them become compliant with our internal regulatory practices and both domestic and international cosmetic regulations.• Product Roadmapping - Oversaw all soap-related PD from inception to launch including brief creation, formula development, testing/modifications, regulatory requirements, claims, quality assurance, batch approvals and achieving COGS targets.• Root Cause Analysis - Successfully identified the root cause of and solved a series of complex formulaic, engineering, and manufacturing issues which were integral to the company’s continuous improvement and overall success.

Having developed numerous departments/SOP’s for the company over the previous years I wished to refine my focus on the PD wing of the company and expand not only our product offerings/lines but improve our product quality further.• Formula Refinement - Successfully supported the standardization of our soap, beard oil, and cologne formulas. Assisted with identifying and securing higher-quality and cost-effective RM suppliers to reduce COGS and improve quality across the board.• 3D Modeling/CAD - Developed a unique method for generating soap renders for limited partnerships and core releases. I also created the prototype canister, ideal extrusion head, and preliminary formula for our deodorant line.• Innovation - Identified portfolio gaps and developed 3 unique potential products for Q1 2021 Launch, the Wood Barrel Bourbon concept I created launched in Q1 2021 and as of Q4 2022 was the #1 selling cold-process soap in the United States.

Served as the company’s first official employee and directly built the foundations for what the company is known for today, effectively helping turn the company into a household name and a titan within the natural personal care industry.• Supply Chain - Directly controlled the sourcing of all RM’s, primary & secondary packaging, and consistently collaborated with the manufacturing arms of the company to ensure production quotas were met and mirrored our projected product sales.

• B2B Management - Expanded our wholesale partnership program to include over 250 unique brick & mortar locations across the US. Executed strategic partnerships/custom product launches with both Bespoke Post and Manscaped.• Customer Growth/Retention - Improved CSAT to 97% and reduced churn rate to a consistent 6% by incorporating the use of HelpScout, Cratejoy, Slack, and new SOP’s, which supported the company’s subscriber growth by 900% over the course of only 3 years. I personally handled 25k unique customer interactions and maintained an approval rating of 98%.• Team Management & Leadership - Managed service level metrics to ensure company's SLA and customer expectations through multiple touch points were met. Coached 3 direct reports and created an atmosphere of openness and focus.

• Production Optimization - Consistently refined cross-product production methods to reduce manufacturing costs/overhead, improve product quality/consistency, and reduce projected manufacturing lead times.

• Authored many SOP’s regarding anomaly detection and was exclusively assigned to Tier 4 EN/DE users with complex issues.• Created a new method to identify and differentiate certain types of in-game anomalies using Splunk, which in turn optimized our banning and vindication processes for suspended users and improved customer retention and the gaming experience.

• Managed and developed the B2C aspect of the company through Amazon, eBay, and direct e-commerce channels.• SEO & SEM optimization and created effective email marketing campaigns via MailChimp.• Content writing/creation and business development based on incoming leads and quote requests.

• SEO & SEM optimization and regularly exceeded targeted sales goals by 10-20% for both online and direct sales channels.• Managed and developed the B2C aspect of the company through eBay and direct e-commerce channels.• Created eye-catching store layouts that showcased the brand and aesthetic of the company.

• Ensured all store personnel complied with all established company policies and procedures and maintained store inventory.• Assisted store management with achieving both the store payroll and total loss budget goals.• Identified training/development opportunities that assisted my 6 direct reports in improving their performance.

• Promoted within 7 months based on having a strong work ethic, high attention to detail, high IPM, and team-building abilities• Processed purchases, performed regulatory enforcement, managed merchandise and collaborated with team members

• Worked with a team of 20 members to manage, assist, and direct between 5,000 - 25,000 attendees per concert/event.• Often assigned to assisting Gold, Platinum, and Diamond members with general information, transportation, and parking