Greg is a well-respected PR practitioner in the Bio/Pharma industry, and is best known for his track record as a change agent: improving corporate reputations, cultures and alliances in ways that build sustained trust and value. He is considered by many to be one of the healthcare industry's most creative and insightful PR strategists. Yet he is very “hands-on” with tactical account work to achieve optimal client satisfaction. Experience: Greg was SVP and an Executive Committee member at Novartis Pharmaceuticals (both US and Global), and he served as a Corporate Officer and Executive Team member at Genentech in South San Francisco. He also held important positions at Searle in Chicago and at Pfizer in NYC. Greg’s agency side experience includes Burson Marsteller, Hill and Knowlton, and Porter Novelli. Value Add: Greg’s level of corporate experience is rarely found on the agency side of the business. It makes him a valued counselor to CEOs and Executive Teams who face significant challenges or opportunities — whether on the commercial or corporate side of the business. Greg has been in charge of PR for numerous key product launches, as well as serious Issue Managment for major brands. He has launched numerous Corporate PR initiatives that won Silver Anvils. Greg is often asked to measurably improve a company’s reputation and culture. To do this, he accurately identifies the truth of the company’s strengths and weaknesses, and then methodically helps build its strengths while correcting its weaknesses and vulnerabilities. This allows his clients to build trust, credibility and value among their key target audiences. His results can improve a company’s culture, its reputation, its affiliations, and even its valuation. Because of his friendly demeanor, Greg can work constructively with a wide range of personalities. Greg is very accountable and results oriented.