Brand building and category development are two areas I have always found my way with. To think about promoting something new to a segment of consumers and watch it grow can be incredibly satisfying. To think what’s next? Whether it be motivating a team to believe and deliver on a goal or provide data driven and market strategy insights to woo a new supplier partnership; I have succeeded often in these areas. I have learned over the years to not fear a lateral move to give more exposure, business sense, and keep your ego in check. I would instead ask myself “What can I get out of this role to build my future? As an avid distance runner, I believe the discipline and rigor you put in will deliver the positive results you are seeking. The deeper you cross-train and remain curious about new business segments the more you will uncover in terms of organic growth or innovation. Never be afraid to disrupt what is considered a constant norm. I am proficient at building:• Winning teams that are motivated, collaborate, and think independently• Brands through market segmentation and competitive data analysis• Reliable forecasts and risk assessment based on existing market conditions, brand equity, and opportunitiesReady to align on a strategy, lead, and deliver on:• Emerging brands and/or portfolios of any scale• New technology or innovation strategy• Profitable goal execution for long term resultsAlways eager to be challenged and grow professionally:• Excited and curious about new strategies and business plans• Enjoy overcoming obstacles and adversity• Inspiring teams to develop and exceed expectations• Ever-changing the modelInterested in always connecting with like-minded individuals and new or existing business opportunities. We can definitely talk brand strategy, consumer behavior, or fine dining and the next travel destination.Professional SkillsBrand Development | Portfolio Management | Consumer Segmentation | Sales Strategy | Revenue and Profit Forecasting Digital Marketing and E-Commerce | Data Analytics | RFP Creation/Development | Risk Mitigation | Change Management Team Building | Market and Pricing Analysis | Channel Focus