Crafted and executed comprehensive B2B digital marketing strategies aligned with organizational objectives and campaign targets. Leveraged dynamic data and segmentation methodologies to tailor messaging for enhanced engagement.• Regularly assessed campaign performance, market dynamics, and consumer trends to iteratively refine digital marketing tactics, ensuring optimal return on investment.• Identified emerging customer patterns and offered data-backed insights to inform strategic decision-making across the Marketing department, fostering agility and responsiveness.• Developed and implemented customer segmentation strategies to effectively target distinct audience segments, driving improved campaign outcomes and audience engagement.• Enhanced website functionality and user experience through strategic page enhancements and redesign initiatives, resulting in heightened online traffic and engagement levels.• Deployed strategies to optimize product placement and search visibility on ecommerce platforms, facilitating increased online sales and brand visibility.• Collaborated cross-functionally to conceptualize and execute marketing strategies in alignment with organizational goals, fostering cohesion and synergy across teams.• Led the successful integration of a new technology stack to optimize digital marketing operations and elevate customer experience standards.• Cultivated and maintained productive relationships with external vendors, ensuring seamless execution of digital marketing initiatives and sustained operational efficiency.

Led strategic capabilities and performance marketing with a focus on developing omnichannel marketing strategies, overall campaign management, and campaign performance reporting. • Built a team of media and digital specialists, analysts, coordinators, and creative artists and agency partners to own brand voice and guide aggressive marketing initiatives. • Defined and implemented marketing and omnichannel project management strategy and increased communication between inter-departments and outside agency/vendor partners. • Created and launched reoccurring dashboards, campaign reporting, and customer analysis to measure and refine marketing efforts, and delivered weekly dashboard reporting for the executive team.• Devised and tested customer data platform (CDP), BI tool, and SaaS integrations for the enterprise.• Developed and maintained marketing strategies and processes, translating strategic roadmap by assessing, architecting, and delivering data-driven decisions with marketing technology, data, and analytics solutions. • Identified potential new markets through deep-dive customer analysis and increased direct mail response by spearheading new targeted audience segments. Increased overall open and click-through rate by adding trigger-event emails.• Lowered printing costs and delivery time by sourcing, negotiating, and selecting a new print vendor for- marketing collateral.• Oversaw marketing budgets from top-down and increased direct/indirect sales with budget planning and forecasting user engagement. • Designed and rolled out new process initiatives to streamline agile in-store visual marketing material requests for quicker turn-around.• Managed vendor COOP program with its own budget, strategies/plan, execution, and reporting that contributed to additional revenue to offset marketing costs.

Defined, executed, and oversaw the operational, business, and marketing strategic direction for a high-performance cycling company. • Cultivated and harvested relationships with customers, establishing cost and time estimates for custom products, defining systems functions, and performance criteria and measurements, and setting roadmap to ensure deliverables were in line with customer expectations. • Developed and executed marketing strategy for a startup business with a high ROI for partners and potential investors; established operating procedures and processes, and created financial statements and budgets.• Directed supply chain function, including strategic sourcing for procurement and purchasing products for sale and service-related items, maintaining a 38% gross margin.• Identified and applied business strategies that generated total sales of $733K the first year with year over year (YOY) revenue and profit increases. • Aligned service department processes and standards to account for 12% of total sales against an industry standard of 6.5%. • Spearheaded marketing initiatives to acquire 1,000+ emails and 700+ social media followers through the POS system, Facebook, and Instagram during the first year.

Promoted to mentor, coach, and managed marketing teams to execute campaign strategies, fulfill reporting requests, A/B testing strategies, and analyze customer engagement as well as retention to drive purchase funnel improvements and customer life cycles. • Responsible for driving awareness, consumer adoption, and leading a team in the development of marketing solutions to drive traffic and customer behavior for successful outcomes.• Mentored and trained a team of seven direct report analysts to execute customer segmentation, marketing campaigns, and reporting. • Rolled out a new loyalty program and restructured processes to identify 65% of customers at POS (point of sale), developing and leveraging customer preference information on $30M eCommerce website.• Served as Subject Matter Expert (SME) of a 26 million customer relational database for key-systems, processes, and applicable technologies to ensure accuracy and optimal performance. • Increased store traffic in 800 stores 12% by updating business rules that accurately assigned correct store information.

Established success metrics for marketing efforts while ensuring the support of broader goals. Stayed abreast of changes in the marketing environment to best serve the objectives of the organization and adjust plans accordingly. • Undertook campaign development and execution, audience segmentation, campaign reporting, customer analysis and KPIs, and SQL coding for CRM database.• Created and executed multi-channel marketing campaigns that increased customer loyalty response by 85%. • Relaunched a 6M customer private label credit card program by developing campaign analysis, ad hoc reports, and data mining projects from multiple sources detailing customer insight.• Monitored quality checks of 12M customer relational database and collaborated with providers to analyze and enhance customer data for better identification. • Reduced campaign development 50% by refining flowcharts, customer selection, and campaign quality control.

Strategized, planned, and executed sales and receipt plans at the corporate level down to store level. Reviewed merchandise assortments by planning, monitoring, and challenging buys that maximized productivity and merchandising initiatives. • Created Ad-Hoc reports analyzing geographic attributes, store performance, and trends to increase receipt productivity. • Supported the career development of a team of Allocator Analysts to ensure job satisfaction, retention, and future development.• Exceeded sales plan by 13% and gross margin plan by 10% by limiting inventory liabilities.• Successfully managed inventory levels of over 600 stores representing $39M in annual sales.• Improved turn by 3% thorough distribution strategies that increased productivity and merchandising initiatives.

Accurately and timely allocated product to stores based on unit plans and assortments maximizing sales and profitability. • Participate in the development of bottom-up unit assortments and minimum presentation plans for replenishment items. • Limited inventory liabilities by recommending product markdowns, store transfers, and consolidations. • Contributed to the financial success by exceeding sales plan by 12% and gross margin plan by 11%.• Maximized sales and profitability through accurate and timely allocations of 1,500 SKUs to stores.• Redesigned 3 reports of trending stores and top-performing items to better identify new opportunities.

Developed replenishment plans for basic SKU’s, and supported all aspects of the Replenishment Life Cycle. • Created distribution models and allocated products from warehouses to stores. • Administered reports detailing store sales, stock levels, and proper flow and receipt of product. • Capitalized on promotional advertisements by adjusting current and future inventory levels.• Boosted company turn by purchasing and maintaining $5M of replenishment merchandise. • Optimized balanced ratio of sales and inventory of a $26M merchandise department.• Reduced out of stocks by 12% by accurate forecasting of future orders based on demand, performance, and market trends.