Greg Baugh Email & Phone Number

Derl Mar California

2011 - Present Del Mar Thoroughbred Club – Del Mar, CA Director of Customer Services and Events CoordinatorManage 35-member Customer Service team responsible for daily customer interaction and issue resolution during the thoroughbred racing season. Proposed and implemented two new programs resulting in greater stakeholder engagement and satisfaction – Winner’s Lounge and Cancer Awareness race.• Worked with DMTC partners to obtain priority space for Winner’s Lounge, an exclusive reception area for all winning race owners to celebrate. Influenced partners to donate items for the lounge at no cost. • Proposed idea for Cancer Awareness race during Pacific Classic weekend. Managed sponsor relationship with Toyota, and with vendors to provide pink jockey pants and equipment. Gained consensus with jockeys and owners to support. [Worked with marketing to promote the race]• Working with marketing, promotions, catering and security, coordinate weekly concert events with attendance from 4,000 to 20,000.• Coordinated and enhanced the process for the Diamond Club promotion resulting in an additional 4,000 new members weekly, and the Bring a Friend promotion, resulting in an additional 400 members weekly.• Manage special events that vary from group sales events and meetings to book signings to wedding proposals.

Breeders Cup

PROFESSIONAL EXPERIENCE 2011 - Present Breeders Cup Limited, Lexington, KY Equine Security Coordinator – Breeders Cup Championship EventConsultant to Breeders Cup Limited during planning and execution of events. In 2011, planned a new program to combine security services, providing a level playing field and ensuring the safety and security for all equine athletes and participants. Managed 95-member Equine Security Detail consisting of 75 G4S security officers and 20 State Racing Commission Investigators. • Provided a top-level security program by building on the institutional knowledge and investigative skills provided by the investigators of the Kentucky Horse Racing Commission and by combining with the private G4S security force.• Coordinated a series of joint meetings with the purpose of developing a team approach to set protocols, operating procedures, communication lines and reporting methods, and to conduct the event cleanly, safely and with the highest integrity.• New program resulted in notably fewer incidents than prior years.

Worked with NTRA Advantage partners and was responsible for the sales and marketing of John Deere, UPS, Toshiba, Office Depot and Budget Rentals to industry partners and members. •Areas of responsibility included California, Arizona, Oregon and Washington •Defined emerging customer needs based on sales and anecdotal data analysis with clients •Weekly calls with clients to identify issues and create strategy for resolution to build sales •Sales generated over $65 million annually

Generated new markets as well as maintained existing market share for five to ten specialty product lines, which includes sales of marketing of each new line. •Developed programs for shows, product knowledge and sales meetings for each new product line •Facilitated introduction of new products to the sales force•Tracked and reported key performance measurements to influence sales strategy

Responsible for the sales and marketing of an area that generated over $3 million annually. This also included retaining product knowledge, and overseeing the distribution and customer service for a catalogue that offered 2400 products.

Provided tactical and strategic direction to 75-80 field employees and racetrack management in 110 North American racetracks responsible for gathering thoroughbred industry performance data for Equibase.com. Communicated daily with Marketing, Operational and Executive team members regarding service goals and business prospects.•Responsible for 24/7 operation, ensuring data was accurate for the 1-2 million daily hits on Equibase.com •Managed annual $2 million operational budget, defining and tracking key performance indicators•Managed labor including recruiting, training, coaching, talent assessment and career development•Created operational efficiency with a technology solution to reduce overhead and labor from 40 employees to 15 employees at corporate office in Lexington •Created daily metrics on staff labor, productivity and software quality control for increased efficiency•Coordinated new projects: racing program formats, media kits and other forms of data usage for partner racetracks•Generated new data customers for both racetracks and simulcast outlets

Managed team of 40 employees responsible for customer service, data entry and quality control.•Built simulcast department from start-up to more than $300,000 annually•Developed, improved and implemented procedures in conjunction with the Thoroughbred Racing Association and 115 affiliated racetracks and their respective simulcast departments•Identified and improved measures to streamline department activities and enhance operational efficiency •Scheduled 7-Day Week / 18-Hour Day Calendars for all staff members. •Served as a liaison between all receiving sites regarding customer services and operational issues

Responsible for ensuring every North American racetrack was staffed to gather data for Equibase.com•Assisted in development of field staff of 75-100 persons for data collection •Established contacts with track management and each respective department •Negotiated items between track management and chartcallers on all employment issues

Performed various positions including Racing Official, Customer Service Assistant and Stall Superintendent