District Sales Manager
Keebler Co.
Green Bay, Wisconsin Area
Full responsibility for the marketing, sales, delivery, and merchandising of Keebler products throughout northern Wisconsin and the Upper Peninsula of Michigan. Managed 8 Sales Representatives and 35 part-time merchandisers, calling on a retail client base in excess of 300 stores. Duties included recruiting, hiring and ongoing training of Sales Representatives and Merchandisers. Responsible for implementation of national marketing programs at key account headquarters. Responsible for creation… Show more Full responsibility for the marketing, sales, delivery, and merchandising of Keebler products throughout northern Wisconsin and the Upper Peninsula of Michigan. Managed 8 Sales Representatives and 35 part-time merchandisers, calling on a retail client base in excess of 300 stores. Duties included recruiting, hiring and ongoing training of Sales Representatives and Merchandisers. Responsible for implementation of national marketing programs at key account headquarters. Responsible for creation, execution and administration of local marketing programs, with full P&L responsibility. Drove annual revenues from $2.3M in 1981 to $5.6M in 1995. Show less