Greg Bell Email & Phone Number

Los Angeles, Ca, Us

Responsible for recruiting, leading, and growing the Demand Facilitation team at Magnite serving agencies and brands for the Western half of the United States (West and Midwest, 25+ states/territories). Magnite is an independent omnichannel sell-side advertising platform (SSP). Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. Agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. With the combined resources and technology of SpotX and SpringServe through our 2021 acquisitions, we're filling the void for a much-needed scaled, independent technology and solutions provider in the CTV marketplace.

San Rafael, Ca, Us

San Francisco, California, Us

Oversight of the West region for Samba TV, heading up a team of 13 salespeople and 3 directors focused on partnerships that drive the greatest value for our customers through Samba's core TV dataset and products/services.

Portland, Or, Us

Recruited by Chief Revenue Officer to join the largest independent premium technology publisher in the world. Selected to create and grow a formal West Coast partnership presence with a focus on entertainment, telecom, automotive, gaming, and tech sectors. Opened West Coast office. Built and manages a team of Account Executives. Reports to Chief Revenue Officer.Drove explosive growth, adding branded content revenue in 2 years vs. prior team’s total for 2016-2018. Ranked #1 territory across company’s 3 regions (West Coast, East Coast, Central U.S.).Developed and executes a growth strategy focused on building brand awareness (300% improvement for the West Coast).Led team in identifying and acquiring 10 new private marketplace (PMP) accounts in 2019, another +40 since the beginning of COVID shutdowns. Clients include Sony, Lionsgate, Universal, Qualcomm, T-Mobile, AT&T, Microsoft, Amazon, and Xbox.Tapped into personal relationships to close company’s largest then-deal, a content partnership with Qualcomm.Built company’s first tech-driven mechanism to track all branded content sales companywide. Drew upon this foundation to restructure Salesforce dashboard and put formal sales and partnership processes in place.Key member of company’s leadership team that is driving ongoing shifts in go-to-market strategy (e.g., e-commerce).

New York, Ny, Us

Hand-picked to manage Viacom’s #1 revenue-producing account. Managed a +30-member team, growth strategy, forecasting, deal structuring, negotiations, and client success across Viacom music, entertainment, family, and youth brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, TV Land, all Nickelodeon brands, and digital properties/platforms).Grew this business 9.5% YoY while other ad sales teams struggled in the midst of a market downturn. Ad sales lead in the planning and execution of +70 marketing activations in partnership with the client, marketing, and creative agencies.Increased traditional on-air revenues and digital revenue.Structured and closed Viacom’s first-ever studio data deal powered by its Vantage advertising targeting engine. Worked with R&D and technical teams to convert this model into the company’s Studio Edition. Added new revenue by leveraging Vantage to grow the Warner Bros. promotions across adult, home entertainment, and gaming brands.Secured revenue by negotiating the promotion of TEEN TITANS GO! at the 2018 KIDS CHOICE SPORTS AWARDS.Closed Viacom’s first Snapchat deal with Warner Bros., outperforming revenue target by 50%.

New York, Ny, Us

In the midst of a corporate restructuring, selected to focus new business acquisition strengths in 4 key markets, including Los Angeles, San Francisco, San Diego, and all of Colorado. Grew the ad sales footprint for music and entertainment brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, TV Land, and digital properties/platforms).Achieved 100% of annual multiplatform revenue goal each year as Viacom faced increasing digital competition, industry disruption, and internal shifts in brand and programming strategy.Warner Bros. & Corona Extra: Expanded ad sales strategies into digital platforms, adding incremental revenue. Automotive Market: Worked across divisions to structure advertising solutions, accelerating a traditionally long sales cycle for this market segment. Work produced several first-of-their-kind, cross-platform campaigns.Quiznos: Grew account from a lead to revenue in year 1.During tenure in this role, the Viacom ad sales team grew annual revenue +17%.

New York, Ny, Us

Promoted to leverage data-driven, solution-focused growth strategy across key client accounts for all music and entertainment brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, and TV Land).Achieved 100% of annual revenue goal each year.Mazda: Delivered the first direct deal with Mazda, bypassing the agency to create a pipeline for repeat business.Beats Music: Grew account from a lead to revenue in 1 year, establishing a co-branded strategy that drove the promotion of key programming, including the MTV VIDEO MUSIC AWARDS and MTV MOVIE AWARDS.Additional accounts included T-Mobile, Microsoft, Warner Bros., Apple, Toyota, Mazda, and Starbucks.During tenure in this role, the Viacom ad sales team grew annual revenue +37%.

New York, Ny, Us

Promoted to join the L.A.-based team and drive growth of a 6-state ad sales territory (CA, UT, NV, CO, OR, AZ).Added multiyear revenue by converting marketing data and insights into a precision business development approach that identified high-potential leads. Grew account list 126% YoY with advertisers that had never been considered.Warner Bros.: Developed and delivered presentation on day 2, creating a roadmap for growth and an enduring partnership.Amp’d Mobile: Converted pre-existing relationship into the then-largest deal for Viacom’s West Coast business. The success of this VH1/CMT contract fueled additional new business with MTV and Comedy Central.Xyience Workout Formulas: Closed deal by effectively selling VH1 programming (e.g., FLAB TO FAB) and talent (e.g., J.Lo, Beyoncé) in line with the brand story and marketing analytics.Guided partners through organizational changes, including the spin-off of Viacom from CBS in 2005.

New York, Ny, Us

Hired to join the TV Land sales team. Took on additional responsibility for the Nick at Nite brand. Served as an Interim Account Executive during colleague’s 10-month leave.Negotiated and closed incremental revenue with new and existing accounts.Created a process-driven environment that served ad agency clients.During tenure in this role, the Viacom ad sales team grew annual revenue +25%.

London, Gb

Hired by the President of the USA Networks and SYFY Sales Team to support the growth of on-air advertising. Promoted in <10 months.