Greg Bell Email and Phone Number
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Executive Leader, Business Builder & Analytics-Driven Architect of strategies that position content and platform/tech businesses for transformation, record revenue results, and operational excellence. THE SOUNDBYTES:Protects growth businesses while structuring and closing deals that move business and partners forward in product and service innovation, consumer engagement, and P&L impact. Problem solver who blends steady leadership and relationships of trust with a business development and process background to unlock hidden opportunity, move critical deals forward, deliver client solutions, and build loyal brand followers.Confident Negotiator who leads with integrity, critical thinking, straightforward communication, respect, and a competitive spirit. Cuts through corporate and industry noise to build enduring relationships. Puts team cultures and operational infrastructures in place that embrace individual strengths. Turns differences and commonalities into platforms for diversity of thought and new ideas.THE SHORT STORY:Greg Bell is a business builder who approaches client solutions through the lens of an engineer and problem solver. This unique blend of leadership, process discipline, data-driven strategy, and innovation has been the driving force behind his record revenue results for small, midsize, and Fortune 100 businesses. Against the backdrop of rapid product and platform transformations, Greg has earned the reputation as a catalyst and value creator.A recurring theme woven throughout his career is that there are no successes without a collaborative environment and the valuable strengths of team members. “My job as a leader is to build up individuals, develop their confidence, help them achieve wins, and empower them to meet their personal and professional goals,” he explains. “When I think of my team, their brand comes first. The rest will take care of itself.”Scope of leadership accountability includes small, midsize, and Fortune 100 businesses; direct and dotted-line management of up to 30 team members; and the growth of partnerships across industries.
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Head Of Global Media And Advertising SolutionsArityLos Angeles, Ca, Us
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Regional Vice President, Demand Facilitation At MagniteMagnite Nov 2022 - PresentResponsible for recruiting, leading, and growing the Demand Facilitation team at Magnite serving agencies and brands for the Western half of the United States (West and Midwest, 25+ states/territories). Magnite is an independent omnichannel sell-side advertising platform (SSP). Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. Agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. With the combined resources and technology of SpotX and SpringServe through our 2021 acquisitions, we're filling the void for a much-needed scaled, independent technology and solutions provider in the CTV marketplace. -
Executive AdvisorAdvisorycloud Mar 2021 - PresentSan Rafael, Ca, Us -
Regional Vice President, Client And Agency PartnershipsSamba Tv May 2021 - Nov 2022San Francisco, California, UsOversight of the West region for Samba TV, heading up a team of 13 salespeople and 3 directors focused on partnerships that drive the greatest value for our customers through Samba's core TV dataset and products/services. -
Vp Of Western Region, Client And Agency Partnerships / Head Of West CoastDigital Trends 2018 - May 2021Portland, Or, UsRecruited by Chief Revenue Officer to join the largest independent premium technology publisher in the world. Selected to create and grow a formal West Coast partnership presence with a focus on entertainment, telecom, automotive, gaming, and tech sectors. Opened West Coast office. Built and manages a team of Account Executives. Reports to Chief Revenue Officer.Drove explosive growth, adding branded content revenue in 2 years vs. prior team’s total for 2016-2018. Ranked #1 territory across company’s 3 regions (West Coast, East Coast, Central U.S.).Developed and executes a growth strategy focused on building brand awareness (300% improvement for the West Coast).Led team in identifying and acquiring 10 new private marketplace (PMP) accounts in 2019, another +40 since the beginning of COVID shutdowns. Clients include Sony, Lionsgate, Universal, Qualcomm, T-Mobile, AT&T, Microsoft, Amazon, and Xbox.Tapped into personal relationships to close company’s largest then-deal, a content partnership with Qualcomm.Built company’s first tech-driven mechanism to track all branded content sales companywide. Drew upon this foundation to restructure Salesforce dashboard and put formal sales and partnership processes in place.Key member of company’s leadership team that is driving ongoing shifts in go-to-market strategy (e.g., e-commerce). -
Director, Client Strategy, Warner Bros. - Music, Entertainment, Kids & FamilyViacom 2015 - 2018New York, Ny, UsHand-picked to manage Viacom’s #1 revenue-producing account. Managed a +30-member team, growth strategy, forecasting, deal structuring, negotiations, and client success across Viacom music, entertainment, family, and youth brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, TV Land, all Nickelodeon brands, and digital properties/platforms).Grew this business 9.5% YoY while other ad sales teams struggled in the midst of a market downturn. Ad sales lead in the planning and execution of +70 marketing activations in partnership with the client, marketing, and creative agencies.Increased traditional on-air revenues and digital revenue.Structured and closed Viacom’s first-ever studio data deal powered by its Vantage advertising targeting engine. Worked with R&D and technical teams to convert this model into the company’s Studio Edition. Added new revenue by leveraging Vantage to grow the Warner Bros. promotions across adult, home entertainment, and gaming brands.Secured revenue by negotiating the promotion of TEEN TITANS GO! at the 2018 KIDS CHOICE SPORTS AWARDS.Closed Viacom’s first Snapchat deal with Warner Bros., outperforming revenue target by 50%. -
Director, Client Strategy, California & Colorado - Music & EntertainmentViacom 2013 - 2015New York, Ny, UsIn the midst of a corporate restructuring, selected to focus new business acquisition strengths in 4 key markets, including Los Angeles, San Francisco, San Diego, and all of Colorado. Grew the ad sales footprint for music and entertainment brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, TV Land, and digital properties/platforms).Achieved 100% of annual multiplatform revenue goal each year as Viacom faced increasing digital competition, industry disruption, and internal shifts in brand and programming strategy.Warner Bros. & Corona Extra: Expanded ad sales strategies into digital platforms, adding incremental revenue. Automotive Market: Worked across divisions to structure advertising solutions, accelerating a traditionally long sales cycle for this market segment. Work produced several first-of-their-kind, cross-platform campaigns.Quiznos: Grew account from a lead to revenue in year 1.During tenure in this role, the Viacom ad sales team grew annual revenue +17%.
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Director, Client Strategy, West Coast - Music & EntertainmentViacom 2011 - 2013New York, Ny, UsPromoted to leverage data-driven, solution-focused growth strategy across key client accounts for all music and entertainment brands (MTV, VH1, CMT, Logo, Comedy Central, Spike TV, and TV Land).Achieved 100% of annual revenue goal each year.Mazda: Delivered the first direct deal with Mazda, bypassing the agency to create a pipeline for repeat business.Beats Music: Grew account from a lead to revenue in 1 year, establishing a co-branded strategy that drove the promotion of key programming, including the MTV VIDEO MUSIC AWARDS and MTV MOVIE AWARDS.Additional accounts included T-Mobile, Microsoft, Warner Bros., Apple, Toyota, Mazda, and Starbucks.During tenure in this role, the Viacom ad sales team grew annual revenue +37%.
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Account Executive, West Coast - Vh1, Vh! Classic & CmtViacom 2004 - 2011New York, Ny, UsPromoted to join the L.A.-based team and drive growth of a 6-state ad sales territory (CA, UT, NV, CO, OR, AZ).Added multiyear revenue by converting marketing data and insights into a precision business development approach that identified high-potential leads. Grew account list 126% YoY with advertisers that had never been considered.Warner Bros.: Developed and delivered presentation on day 2, creating a roadmap for growth and an enduring partnership.Amp’d Mobile: Converted pre-existing relationship into the then-largest deal for Viacom’s West Coast business. The success of this VH1/CMT contract fueled additional new business with MTV and Comedy Central.Xyience Workout Formulas: Closed deal by effectively selling VH1 programming (e.g., FLAB TO FAB) and talent (e.g., J.Lo, Beyoncé) in line with the brand story and marketing analytics.Guided partners through organizational changes, including the spin-off of Viacom from CBS in 2005.
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Junior Account Executive / Sales Planner - Tv Land, Nick At NiteViacom 2001 - 2004New York, Ny, UsHired to join the TV Land sales team. Took on additional responsibility for the Nick at Nite brand. Served as an Interim Account Executive during colleague’s 10-month leave.Negotiated and closed incremental revenue with new and existing accounts.Created a process-driven environment that served ad agency clients.During tenure in this role, the Viacom ad sales team grew annual revenue +25%.
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Sales Planner / Sales Assistant - Usa Network & SyfyUsa Networks 1999 - 2001London, GbHired by the President of the USA Networks and SYFY Sales Team to support the growth of on-air advertising. Promoted in <10 months.
Greg Bell Skills
Greg Bell Education Details
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University Of MiamiCivil & Architectural Engineering
Frequently Asked Questions about Greg Bell
What company does Greg Bell work for?
Greg Bell works for Arity
What is Greg Bell's role at the current company?
Greg Bell's current role is Head of Global Media and Advertising Solutions.
What is Greg Bell's email address?
Greg Bell's email address is gb****@****nds.com
What is Greg Bell's direct phone number?
Greg Bell's direct phone number is +131075*****
What schools did Greg Bell attend?
Greg Bell attended University Of Miami.
What skills is Greg Bell known for?
Greg Bell has skills like Advertising Sales, Media Planning, Media Buying, Advertising, Television, Online Advertising, Sales, Digital Media, Digital Strategy, Integrated Marketing, Digital Marketing, New Media.
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