Greg Benedetti Email & Phone Number

Howell, Michigan, United States

GEEWIZ Marketing Communications: BUSINESS OWNER 2005 – PresentAccomplishments:• Marketing Communications Project Management (advertising, publicity, sales/promotion) Set-up and management of marketing departments and all systems and procedures to manage budgets and measure ROI within private and corporate environments • PR/Publicity Campaign Management (books, authors, B2B, live event entertainment)• Strategic Consulting - Creative marketing strategy and plan development, branding, sales marketing and sponsorship• Event Producer - Larry Kane’s Ticket to Ride multi-media lecture.• Tour Marketing Project Manager - Management of all marketing communication functions for multi-city live event tours• Content Contributor - Interview contributor for the book “Rocking in the New World.”Current Project - Tour marketing manager for the Dixie Dregs "Dawn of the Dregs" East and West coast reunion tour• Clients have included -The Zombie Run, University of the Arts, Philadelphia International Records, Franklin Institute, BRE Presents (Barry Manilow, Straight No Chaser, The Priests), World Café Live/Real Entertainment; U2 Zoo TV US stadium tour; recording artist, Adrian Legg; NARAS - Philadelphia Chapter of the National Academy of Recording Arts and Science.

Hamilton Mall, Mays Landing, Nj

• Oversee all marketing efforts for the team including traditional advertising, new media, publicity, community involvement and Mall branding• Oversee public and media relations • Create external marketing partnerships• Manage market position of Mall• Internal/external communications for Mall• Sponsorship activation and fulfillment of current partners• Oversee creation of integrated sales packages (sponsor/3rd party inclusion)• Overall presentation of Mall to public• Cross-promotion between local media, 3rd party partnerships and the Mall • Responsible for creation of new business lines• Promotion of tenant retail sales through Mall marketing assets• Manage master calendar of events for internal and external communication • Implement new ways to generate overall revenue through events and other opportunities• Work with management on budgeting and reducing expenses• Participate in the development and administration of the annual budget• Negotiate deals with outside companies that reduce expenses and generate revenue • Work with sponsorship to coordinate activation programs and develop packages that add value and revenue to Mall business lines • Oversee marketing, media/public/community relations and day-to-day activities• Collaborate with all internal and external parties to ensure consistency in messaging and promotions• Work with marketing agency to help keep Mall ahead of the curve with new promotional tools• Manage, train, motivate and evaluate marketing staff• Work with sales to identify opportunities and develop promotional packages • Ensure that all marketing messages are consistent and in line with marketing goals and objectives• Work with broadcast partners for sales driven promotions and event partnership opportunities• Build and nurture relationships with key players in the market• Participate on a variety of committees; professional group meetings; stay abreast of new trends and innovations in the field of sales and marketing

Development and management of client sales promotional programs and initiatives for the largest full service advertising agency in the Phila. region. Responsibilities included management of national Margaritaviille Shrimp sampling tour bus program for Margaritaville Holdings and Ocean Cuisine; creation and execution of contests, PR stunts, product sampling with the integration of various marketing communications disciplines for EB Games, other agency accounts and RFP’s. Supervised a touring staff of seven product samplers.

Development/implementation of marketing initiatives for traditional/nontraditional advertisers for a Fortune 500 broadcast television network affiliate UPN 57 in Philadelphia, PA; integration of branding and creation of synergy within corporate properties including five radio stations and a TV duopoly which included CBS 3; development of sales promotional programs and initiatives, sales marketing related video and Power Point presentations and special programming.

Management of all levels of marketing related activities of live events for a flexible capacity 25,000 capacity amphitheater/in-door theater in the Philadelphia ADI. Created, maintained and developed annual multimillion dollar marketing budgets; negotiated and fulfilled media and sponsorship contracts; assisted in the development and presentation of NTR sponsorships with various media marketing groups; managed the design and information of the venue website.

Certificate In Project Management

Certificate In Marketing Management

Education record

Education record