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Greg Berman is a Creative Director at SHADOW. He possess expertise in social media, editing, new media, creative writing, video production and 14 more skills. Colleagues describe him as "I worked at KBS+ with Greg for several years, and found him to be extremely intelligent, capable, and hardworking right off the bat. He quickly rose through the ranks when our group reorganized under Attention, unsurprisingly so. He is a witty and wonderful writer, always with a sharp pun in hand to turn around social marketing copy. He always brought something clever and new to the table during our rounds of monthly content calendars. He has a sharp eye and great leadership qualities. I would 10/10 work with Greg again!"
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Creative DirectorShadowNew York, United States -
Creative DirectorBig Spaceship Jun 2022 - PresentClients: Starbucks, Chase, SONY, Google, Hasbro, Ken Burns, Bloomberg, King, Youtube, Roku.Leader of creative teams overseeing everything for social activations and evergreen content creation to complex 360 brand campaign inclusive of OOH, TVC, experiential, creator marketing and more. Work very closely with strategy, content, and account teams ensuring that we're hitting on client needs while also protecting the integrity of the work and keeping internal teams motivated and happy. Highly capable at concepting campaigns that adapt complex topics (american history, financial services, journalism) to social mediums for younger, non-traditional audiences. Greatly enjoy mentoring and managing more junior team members, both directly and in unofficial capacites. I like to think about team structures and how distinct personalities can be best matched up and applied to ensure great work. -
Associate Creative Director, CopyBig Spaceship May 2016 - Aug 2022Brooklyn, NewPart of creative team managing global TVC creation from script development through production and post-production. Concept global campaigns that seamlessly integrate above-the-line OOH, retail, and TVC components with influencer-driven digital and social tactics. Develop campaigns that adapt complex topics (american history, financial services, journalism) to social mediums for younger, non-traditional audiences. Oversee, manage and edit junior copywriters and team members -
Associate Director, Content & CommunityKirshenbaum Bond Senecal + Partners Jul 2015 - May 2016Greater New York City AreaClients: BMW, Goldman Sachs, Moët Chandon•Directly oversaw creative development, content strategy and community management—from ideation through execution—for major clients including BMW, Moët Chandon and major financial services firms.• Developed and implemented comprehensive paid/organic content strategies for both ad hoc campaigns and ongoing brand initiatives.• Worked closely with strategy teams analyzing data, deriving insights, and optimizing content strategy accordingly.• Managed junior team members and interfaced with clients on a daily basis.• Collaborated on new business opportunities and pitched creative directly to potential clients. -
Team Lead - Content & Social ManagementKirshenbaum Bond Senecal + Partners Jul 2014 - May 2016Greater New York City Area -
Sr. Community ManagerKirshenbaum Bond Senecal + Partners Jul 2013 - Jul 2014Greater New York City Area•Directly oversaw management and creative development of social content for two major Fortune 500 companies in the automotive and finance industries.•Developed and implemented comprehensive content strategies for both ad hoc campaigns and ongoing brand initiatives. •Worked closely with metrics teams analyzing data, deriving insights, and optimizing content strategy accordingly.•Managed junior team members and interfaced with clients on a daily basis. -
Department Assistant - Event Production & Studio RelationsMtv Networks Apr 2012 - Jul 2013345 Hudston St, Nyc•Produced nationally televised award shows and specials for Comedy Central, SpikeTV, and TVLand.•Worked closely with integrated marketing team developing marketing opportunities for high-level brands including Diageo, Axe, GameStop, Dr. Pepper. •Oversaw on-site marketing activations and coordinated various backstage show elements during live productions. Regularly interfaced with high-profile celebrity talent•Assisted SVP and EVP with day-to-day tasks including scheduling, expense accounting, research, and deck design. -
Freelance Digital StrategistMakerbot Feb 2013 - Apr 2013Greater New York City Area• Conducted in-depth competitive social audits surveying marketplace and identifying valuable white space opportunities for leading 3D printing company.• Drafted strategic briefs that distilled primary competitive research into relevant brand insights and client ready slides.• Instrumental in development of operational guidelines for community management across social channels
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Executive Video Producer / Digital On-Air Anchor / Staff WriterGolocalprov Sep 2011 - Apr 2012Providence, Rhode Island AreaConceived, scripted, hosted, filmed, and edited, a 5-minute daily video news broadcast for one of RI's largest local news sources.Worked closely with marketing and sales departments to help coordinate ad campaigns and develop strategy.Vigorously leveraged social media to promote content and build a network of contacts. Managed regional groups with access to over 25,000 Facebook relationships.Wrote lead stories, supporting articles, and conducted long-term investigative research projects in a deadline-intensive environment. -
Program DirectorYmca May 2005 - Aug 2011Ymca Camp BelknapDirectly responsible for organizing and overseeing day-to-day activities for 300+ campers. Worked closely with camp director managing nationally renowned leadership training program.Managed administrative tasks including building staff schedules, coordinating off-site trips, and monitoring and ordering equipment. -
Senior Staff WriterThe Brown Noser, Satirical Humor Magazine Oct 2009 - Jul 2011Wrote humorous articles and brainstormed content at staff meetings.Participated in editing process, proofread and revised articles, and held writing workshops for younger writers.
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Editor-In-ChiefThe Brown Jug, Humor Magazine Oct 2009 - Jul 2011Lead weekly editorial meetings and managed staff recruitment.Contributed original content and revised work of other writers.Responsible for managing and allocating $5000 budget.
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InternGolocalprov.Com Jan 2011 - Jun 2011
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EditorThe College Hill Independent, Food Section Of Weekly Newspaper Nov 2010 - May 2011Responsible for two-page section each week for Rhode Island's 2nd largest weekly publication.Recruited writers and created a large network of contacts.Enforced deadlines, edited work and generated content.
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Comedic Production AnchorWbru Fm Oct 2009 - Jul 2010Generated humorous content for commercial radio station. Recorded news briefs and performed live on-air.Produced and voiced radio commercials for sponsors.
Greg Berman Skills
Greg Berman Education Details
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History -
History -
Winchester High School
Frequently Asked Questions about Greg Berman
What company does Greg Berman work for?
Greg Berman works for Shadow
What is Greg Berman's role at the current company?
Greg Berman's current role is Creative Director.
What is Greg Berman's email address?
Greg Berman's email address is gr****@****own.edu
What is Greg Berman's direct phone number?
Greg Berman's direct phone number is +178143*****
What schools did Greg Berman attend?
Greg Berman attended Brown University, Brown University, Winchester High School.
What are some of Greg Berman's interests?
Greg Berman has interest in Skiing, Kubb, Cooking, Economic Empowerment, Architecture, Disaster And Humanitarian Relief, Watercolors, Art History.
What skills is Greg Berman known for?
Greg Berman has skills like Social Media, Editing, New Media, Creative Writing, Video Production, Editorial, Writing, Journalism, Video Editing, Acting, Live Events, Television Producing.
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