Greg Bernier Email & Phone Number

Portland, CT, US

Walldorf, BW, DE

• Supported the integration of Adobe Marketo into partner demand nurture pipelines, enhancing lead scoring accuracy across multiple software solution domains
• Contributed to the creation of preparatory collateral for two webinar events and two on-site events, leveraging conversion-level demand generation strategies amongst decision makers within partner organizations
• Conducted website audits of over 60 software solution landing pages to replace non-current assets, resulting in improved search result relevance and more comprehensive content delivery streams
• Facilitated the development of awareness generation campaigns targeting management consulting firms, amplifying value-added services and nurturing post-sale partner relationships
• Oversaw the authorization process for the Global Approval Form (GAF), ensuring adherence to SAP best practices and proper funding for partner-led SAP solution events

Zurich, CH

• Performed keyword & competitor research through SEMrush, adding 1,000+ keywords to the marketing department’s master portfolio, enabling efficient use of paid search funds & gaining higher quality leads
• Constructed master lists for 2 industries (Oil & Gas + Wind) & 1 software solution (ETRM), enabling the creation of two new collateral pieces, with more in the works, & substantial updates to existing collateral pieces
• Enabled the creation of a comprehensive keyword research guide by independently mastering SEMrush, establishing said process with industry best practices in mind, offering significant time savings for future employees.

Boston, MA, US

• Reworked 3,000+ contacts & accounts following initial CRM migration to Salesforce, enabling a more cognizant understanding of customers in various marketing pipelines, better integration and linking with existing.
• Created a multitude of reports & dashboards via list views on-demand in Salesforce, enabling precision targeting of issues in pipeline throughput, enabling 10%+ revenue increases between Q4 2021 and Q1 2022
• Revitalized asset management utilizing Adobe Marketo, optimizing the usage of specific collateral within automated marketing campaigns, and increasing overall effectiveness of campaigns

Boston, MA, US

• Collaborated within the marketing department to evolve targeted social media marketing strategy, boosting follower count by 25% on LinkedIn over 16 weeks
• Participated in content creation and directed a brand identity revamp via social media, keeping engagement rates above 5% across all platforms in the process
• Performed a total addressable market analysis, compiling tens of thousands of leads to progress sales strategy, revenue increased by 10% from Q2 to Q3 2021
• Facilitated expansion of the marketing team through constant communication with CEO, leading to the creation of intern positions in areas like graphic design

Alexandria, Virginia, US

• Ensured the delivery of high-quality service for a large volume of customers, kept ticket times under 7 minutes on average while serving 100+ orders per shift
• Operated all cooking positions within the restaurant and took on opening, rush hour, and closing shifts, adapting as needed with seasonal demand changes
• Assisted coworkers in preparation of stations and high-quality ingredients, as well as assure consistent quality standards across all areas of the kitchen floor

• Elevated business visibility by expanding social media marketing efforts, notably through Instagram and Google, enhancing customer access to results and testimonials of fishing trips
• Collaborated closely with the owner to conceptualize and launch new trip offerings, strategically targeting several underserved audience segments in the casual space, resulting in notable sales growth
• Innovatively introduced family-friendly and safety-priority offerings to the local charter boat market, greatly surpassing sales projections with a 30% increase between the 2019 and 2020 seasons amidst the COVID-19.

• Formulated an all-encompassing marketing strategy by bolstering social media efforts and refining SEO, resulting in an expanded reach and engagement, particularly in the B2B space
• Provided strategic guidance to the owner regarding the optimization of photography equipment usage, resulting in logistical and financial improvements to the business model
• Engineered a significant business change by establishing an in-home studio, achieving substantial cost savings through the elimination of rental expenses and a reduction in transportation costs