Greg Borton Email & Phone Number

Belvedere Tiburon, California, United States

Video Solutions is Mr. Borton's company supporting it's re-seller relationship with Vyond. Vyond provides a video animation studio solution used by businesses, government and education that provides the ability to create highly professional 2D animations in a matter of hours.Mr. Borton has also become highly proficient at providing video production services for some of his customers.As a re-seller, Mr. Borton has implemented a drip-marketing program (using SendinBlue, and expanded the Lead base via LinkedIn Sales Navigator and other tools.He has supporting the closure of $100K of sales for Vyond in his 1st 4 months in this role, and expects the re-sale revenue to grow to over a $1 million annual run rate in the next 12 months.

Belvedere Tiburon, California, United States

Mr. Borton is actively seeking work to implement contemt creation, drip-marketing and re-seller relationships with companies who wish to have him accelerate their revenue growth.He also creates the marketing content that will increased the 'click-thru' rates for players, including textual content as well as animated videos.

Mr. Borton is a highly experienced marketing and sales professional, providing marketing and sales programs, developing content and videos to support email and direct sales marketing, and generating new leads for customers.He has created, run and implemented sales and marketing functions for several companies in the software and services industries, personally closing more than $15 million of revenue. He also has a strong technical background, thus can be versatile across a range of industries.His content development experience extends from web site design to white papers, success stories, drip email campaigns, sales presentations and production of video animations. Much of this content is focused on supporting drip-marketing: "Why Should Someone Want to Click-Thru and Register" on a web site or buy your offering?"With good marketing content, Mr. Borton achieves drip-marketing metrics of greater than 20% email openings, 6% to 10% click-thru's and multiple 'click' ratios of 2 to 5 clicks per recipient. "My best success is a recipient that had 18 openings and over 40 click-thru's!" To achieve these rates, Mr. Borton created several 2-minute animated videos that were target and fun to watch. Audiences respond at a much higher rate to short, fun animated videos that to text-based websites.By identifying those prospects who are doing multiple click-thru's, he creates a prioritized list of targets for additional sales efforts - phone calls, personalized emails, LinkedIn Connect requests, etc., in order to move the prospect along the path to closure.The in-house tools that Mr. Borton currently uses are SendinBlue for drip email marketing, LinkedIn Sales Navigator for expanding Lead Lists in target companies, hunter.io for discovering email address patterns, and the Vyond Video Animation Studio for creating 1 to 3 minute videos for email 'ticklers', sales support, explainer videos, etc.

Belvedere Tiburon, California, United States

Listening Methods provided and implemented IVR Analytics and Speech Analytics solutions for contact centers. This was done for a range of industries and companies. Customers included Direct Energy, GoDaddy, and many others.In addition to running this practice, Mr. Borton designed the solutions, was responsible for all the sales and marketing efforts, and managing a small engineering group.